Duncan Farms's brand Duncan's Eggs has signed a new partnership with Glasgow 2026 which will see the Scottish egg producer and packer become an Official Supporter of Glasgow 2026 Commonwealth...
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Glasgow 2026 signs new partnership with Aspen Solutions
The Commonwealth Games 2026 also known as the Glasgow 2026 has found a new partner as Scottish independent managed services provider, Aspen Solutions, joins as an Official Supporter of the...
Ritu Phogat becomes brand ambassador of Jeria Fitness
Indian mixed martial artist and wrestler Ritu Phogat has been announced as the brand ambassador of Indian fitness equipment manufacturer Jerai Fitness. The partnership sees Phogat become the face of...
Yashaswini Ghorpade extends Unived partnership
India's top ranked women's table tennis player, Yashaswini Ghorpade has extended her association with nutrition brand Unived, with Ghorpade becoming a Brand Ambassador for Unived. Ghorpade will continue to be...
LA28 Games ropes in Musco Lighting as new partner
Musco Lighting has been unveiled as the Official Sport Presentation and Broadcast Lighting Provider of LA28 Games and Team USA.
Latest News
TNT Sports and public service broadcaster 5 team up for Glasgow 2026
TNT Sports has partnered with public service broadcaster 5 for coverage of the Glasgow 2026 Commonwealth Games.
Glasgow 2026 finds healthcare partner in Bupa
Global healthcare company Bupa has been revealed as the Official Healthcare Principal Partner of the Glasgow 2026 Commonwealth Games.
Glasgow 2026 announces partnership with The Superlative Collection and Merchant Pubs & Bars
The Superlative Collection and Merchant Pubs & Bars has been announced as an Official Supporter of the Glasgow 2026 Commonwealth Games.
Glasgow 2026 finds new partner in Allied Mobility
Allied Mobility, a UK-based wheelchair manufacturer, has been announced as the Official Accessibility Partner of the 2026 Commonwealth Games.
WNBA teams up with AWS
The Women’s National Basketball Association (WNBA) has announced a multi-year partnership with Amazon Web Services (AWS).
Glasgow 2026 finds new AI partner in Ideagen
Software company Ideagen has been announced as the Official AI Technology Principal Partner of the Glasgow 2026 Commonwealth Games, Presenting Partner for Netball, and an Official Partner of Team Scotland....
Athletiq named as Official Performance Partner of Indian Pickleball Association
The Indian Pickleball Association (IPA), the governing body for pickleball in India, has announced a partnership with Athletiq.
Sony Pictures Networks India announces partnership with LIV Golf
Sony Pictures Networks India (SPNI) has signed a broadcast partnership agreement with LIV Golf for its 2026 season.
LA28 finds new partner in JPMorganChase
JPMorganChase will be the Official Bank of Team USA as well as the 2028 Los Angeles Olympic and Paralympic Games (LA28).
Sony Pictures Networks India (SPNI) acquires broadcast rights for Asian Games 2026
Sony Pictures Networks India (SPNI) has partnered with the Olympic Council of Asia to broadcast the 20th Asian Games Aichi–Nagoya 2026.
WWE renews Minute Maid partnership
World Wrestling Entertainment (WWE) has announced a multi-year renewal of its partnership with fruit and vegetable juice brand Minute Maid.
WWE announces partnership with The General Insurance
WWE has announced a partnership with The General Insurance, bringing it on board as its first-ever Official Auto Insurance Partner.
Commonwealth Bank becomes Founding Partner of Brisbane 2032 Games
Commonwealth Bank has been unveiled as a Founding Partner as well as the Official Bank of the Brisbane 2032 Olympic and Paralympic Games.
JUBEL Beer announced as partner of Glasgow 2026 Commonwealth Games
British brewer JUBEL Beer has been announced as the Official Beer Partner of the Glasgow 2026 Commonwealth Games.
Coca-Cola joins Glasgow 2026 Commonwealth Games as Official Soft Drinks Partner
Coca-Cola will serve as the Official Soft Drinks Partner of the 2026 Commonwealth Games as well as an Official Partner of Team Scotland.
FanCode acquires broadcast rights for The Masters, PGA Championships, and US Open
FanCode has acquired the exclusive broadcast rights in India for three golf tournaments: The Masters, the PGA Championship, and the US Open.
MotoGP announces partnership with Quint
MotoGP has announced a multi-year partnership with Quint, a ticket and hospitality packages brand formerly known as QuintEvents.
PGA TOUR joins hands with Supergoop!
Supergoop!, an SPF-first skincare brand, has been announced as the Official Suncare of the PGA TOUR and PGA TOUR Champions until 2030.
PGA TOUR brings Technics on board as new partner
The PGA TOUR has signed a new multi-year partnership with Panasonic Holdings Corporation's brand Technics, who will join the PGA TOUR and PGA TOUR Champions as the Official Audio, Official...
PGA TOUR partners with ZYRTEC
The PGA TOUR has roped in ZYRTEC, an allergy relief brand, as its first-ever Official Allergy Relief Sponsor.
Satwiksairaj Rankireddy and Chirag Shetty join Titan Smart as brand ambassadors
Indian badminton duo Satwiksairaj Rankireddy and Chirag Shetty have been revealed as brand ambassadors for Titan Smart.
Manu Bhaker joins Reebok as brand ambassador
Indian professional shooter Indian Olympic shooter Manu Bhaker has been announced as a brand ambassador for Reebok.
Himalaya Wellness inks deal with Indian women's national ice hockey team
Personal care brand Himalaya Wellness has announced a partnership with the Indian women's national ice hockey team.
Sky secures IOC broadcast rights until 2032
Sky Network Television Ltd has secured a two-cycle agreement with the IOC to broadcast the Olympic Games in New Zealand from 2026 to 2032.
Prime Volleyball League Ropes In Bank of Baroda As Associate Sponsor
Bank of Baroda (Bank), one of India’s leading public sector banks, has partnered with the Prime Volleyball League (PVL) as an Associate Sponsor and the Official Banking Partner for the...
