The National Basketball Association (NBA) and Women’s NBA are the most competitive and widely followed basketball leagues in the world. As a consequence, the basketball players plying their trade in...
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NBA nets Wingstop deal
Wingstop joins as Official Chicken Partner The National Basketball Association (NBA) has signed a new partnership with American restaurant chain, Wingstop, who will be joining as the Official Chicken Partner...
WNBL joins forces with Latina Fresh
The Women's National Basketball League (WNBL) has announced a new partnership with Latina Fresh, who will be joining as a Major Partner of the league for the 2024/25 season.
TUMI signs golfers Nelly Korda and Ludvig Åberg as Global Brand Ambassadors
International travel and lifestyle brand TUMI has roped in professional golfers Nelly Korda and Ludvig Åberg as global brand ambassadors.
Milind Soman roped in as JBG Kolkata World 10K 2024 brand ambassador
National fitness icon Milind Soman has been unveiled as the official brand ambassador of the ninth edition of JBG Kolkata World 10K.
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Manu Bhaker strikes a deal with Golden Bullet
Mumbai-based tools manufacturer Golden Bullet has roped in Manu Bhaker as a brand ambassador. More details inside.
India’s performance at Paris Paralympics 2024
Here's an overview of India's performance at the recently-concluded 2024 Paris Paralympics. Written by Neha Johri.
India at the Paris Paralympics 2024 so far
Just like the Summer Olympics, the Summer Paralympics are held every four years as well. Para athletes participate in different sporting events. This year the Paralympics began on August 28,...
Indian Racing Festival welcomes Mobil as Performance Sponsor for its 2024 edition
The Indian Racing Festival (IRF) has onboarded Mobil, a leading name in the world of motor oils, as the performance sponsor for the 2024 season. This collaboration will see high...
Meghalaya set to sponsor Jubilant Divine Esports
Indian esports team based out of Meghalaya, Jubilant Divine Esports has found a new sponsor in the Government of Meghalaya. Meghalaya becomes the first-ever Indian state to officially sponsor an...
