Aditya Chaudhuri - News Site Editor Page 179
Ferrari and ZCG team up ahead of 2023 Formula One season
Formula One team Scuderia Ferrari have roped in ZCG as an Official Team Partner ahead of the 2023 Formula One season. ZCG is an industry leader comprising private markets, asset...
AlphaTauri ink XMTrading deal
Leading online CFD & FX broker, XMTrading has been announced as the Official FX Trading Partner of Italian Formula One team Scuderia AlphaTauri. The partnership will see the team help XMTrading gain global visibility and brand awareness. Additionally the XMTrading branding will also be present on various prime locations of the AlphaTauri race car and driver race suits. Franz Tost, Team Principal of Scuderia AlphaTauri, commented, "I am pleased to welcome XMTrading to Scuderia AlphaTauri as an official partner ahead of the 2023 Formula 1 season. Our values align well with theirs, as we both have a shared vision of continuous innovation in the pursuit of excellence, and I’m looking forward to working with them.”
ZEE5 enters esports with IESF Big Bang Asia Open 2023 streaming rights
ZEE5, India and Bharat’s largest home-grown video streaming platform and multilingual storyteller for millions of entertainment seekers, is all set to foray into the esports streaming with IESF Big Bang Asia Open 2023. The tournament will be streamed on the platform from 4th March to 2nd April 2023. Following the success of ILT20, and expanding the catalogue of sports offerings, ZEE5 partners with Big Bang Media to bring one of the biggest esports tournaments for the viewers free of cost. The IESF Big Bang Asia Open 2023 has over 80,000 participants from across 40 countries in Asia and the Middle East. With qualifiers already underway on passport.gg, ZEE5 is the exclusive streaming partner for the play-offs and the finals of the 4 featured games, Clash of Clans, Real Cricket, Dota 2 and EFootball. Manish Kalra, Chief Business Officer, ZEE5 India, commented, "We are delighted to announce the streaming of the leading esports championship, IESF Big Bang Asia Open 2023 on ZEE5. Being a customer first brand, we are committed to catering to consumers' widespread demands. Esports is a popular genre amongst youth with a remarkable potential to grow in future, with advancements in technology and gaming infrastructure. Post the encouraging response on ILT20, we are happy to partner with IESF and Big Bang Media for the Big Bang Asia 2023 tournament. We are excited and hopeful audiences will enjoy watching the games."
Olympic Esports Series 2023 plans announced
The International Olympic Committee (IOC) has released the details for the 2023 Olympic Esports Series — a global virtual and simulated sports competition created by the IOC in collaboration with...
Sonata Software teams up with Mumbai Indians for Women's Premier League 2023
Leading modernisation and digital engineering firm Sonata Software has been announced as an Associate Partner of the Women's Premier League (WPL) team Mumbai Indians ahead of the inaugural WPL 2023 season. The partnership will have the Sonata Software logo present on the player kits. Balaji Kumar, Chief Human Resource Officer, Sonata Software Limited, commented, "It is indeed a matter of pride for us to be associated with Mumbai Indians and the Women's T20 league. This association symbolises our continued commitment to enable and promote avenues for women talent to realise their true potential at work and outside of work. We are confident that the players will inspire thousands of Sonatians and others by demonstrating that they are second to none." Roshan Shetty, Chief Revenue Officer, Sonata Software Limited, said, "The Women's T20 League is going to change the landscape of women's cricket, globally. It is going to become one of the biggest-ever platforms for many young and talented women cricketers to show their class and mettle. The team that displays the 'Play Big' mindset will triumph."
Las Vegas Grand Prix teams up with Aristocrat Gaming
The Las Vegas Grand Prix have announced Aristocrat Gaming as the Official Slot Machine for the inaugural Las Vegas Grand Prix, which will be held later this year on November 18, 2023 at the Las Vegas Strip. Emily Prazer, Chief Commercial Officer for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, commented, "Introducing the F1® experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas’ unique market. Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.” Mark Wadley, Chief Marketing Officer of Aristocrat Gaming, said, "Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX. This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track.”
Cybeart teams up with Mumbai Indians
Cybeart, the leading gaming chair brand across Canada, India and Middle East has partnered with Indian Premier League team Mumbai Indians, joining as the team’s official merchandising partner on a multi-year deal. Making a giant leap from esports to sports, Cybeart will cater to Mumbai Indians’ global fan base by providing them with an unprecedented level of comfort with their exclusive, next-gen chairs. Through this strategic partnership, Cybeart will also leverage maximum engagement with India’s cricketing audience to become a household name in the country’s chair industry. Krutik Patel, Founder of Cybeart, commented, "Cybeart is thrilled to partner with India’s leading cricket team of the T20 circuit. Mumbai Indians is one of the most followed sporting teams all over the world and have multiple domestic as well as continental titles to their name. While we entered the Indian market only four months ago, we have quickly made our presence felt within the industry with our high quality, comfort valuing products and this association is a testament to our growth. We aim to provide India with the highest level of ergonomic designed chairs that not only save them from serious health issues related to a bad posture but also do it in a luxurious way."
EaseMyTrip signs with Capri Global Holdings for Women's Premier League partnership
Online travel platform and marketplace EaseMyTrip have announced a multi-year deal with Women's Premier League UP Warriorz's owner, Capri Global Holding. The partnership is for a length of five-years. The inaugural season of the Women's Premier League gets underway from March 4, 2023 and the 5 team tournament will last till March 26, 2023. The UP Warriorz have Australian Alyssa Healy leading the team in the inaugural season and the team will kick off their campaign on March 5 against Gujarat Giants. Nishant Pitti, CEO & Co-Founder, EaseMyTrip, said, "At EaseMyTrip, we consistently display an innovative and maverick mindset. From being the only company in the industry to provide the benefit of no convenience fee charged to all our customers to now being a commercial partner in the pathbreaking endeavour for women’s cricket, EaseMyTrip is becoming a pillar for progress. At the heart of this association is our unwavering support for the WPL and its inaugural season. We are extremely delighted to be commercially engaged in the first edition of a tournament that will become women's cricket’s biggest brand in the coming years. We are also looking to leverage the brand visibility that has tremendous potential, as millions of fans will be glued to their television sets watching the celebration of talent that the WPL is.”
Formula One 2023: Predictions
The 2023 Formula One season is almost upon us. Before the action gets underway, here are some of my predictions for the upcoming season. Verstappen to become three-time World Champion...
Susie Wolff announced as Managing Director of F1 Academy
Susie Wolff has been announced as the Managing Director of the F1 Academy. Wolff joins ahead of the inaugural season of the all-female series, which aims to grow, develop and...