Aditya Chaudhuri - News Site Editor Page 189
Léna Bühler announced as first-ever F1 Academy driver
Swiss motor-race driver Léna Bühler has been announced as the first-ever driver of the upcoming F1 Academy. Bühler will drive for ART Grand Prix in the F1 Academy's inaugural season....
AlphaTauri ink new partnership with PKN ORLEN
Italian Formula One team Scuderia AlphaTauri have announced a new multi-year partnership with global oil and gas company PKN ORLEN. The multi-year deal will see PKN ORLEN join the team as a Principal Partner. The partnership will see PKN ORLEN have their branding present on a host of team assets as well as the AlphaTauri race car, on the rear wing and even on the driver apparel. Prior to joining AlphaTauri as a Principal Partner, PKN ORLEN were the Title Partners for Swiss team Alfa Romeo. Daniel Obajtek, CEO of PKN ORLEN, commented, "ORLEN Group is Central Europe’s most significant multi-utility concern, serving more than 100 million customers. Global brand recognition is essential to achieve our strategic goals. Nearly half of the Group’s revenues come from sales abroad. That is why we consistently focus on sport sponsorship, a cornerstone of our presence in the most prestigious racing series. With Formula 1’s exposure, we reach hundreds of millions of fans worldwide and have built a consistent marketing strategy in Poland and abroad for years. We will continue to leverage the vast potential of the sport with our new cooperation with Scuderia AlphaTauri.”
ICC extends Sky Sports deal
Sky Sports has inked a long-term partnership with the International Cricket Council (ICC) which will see Sky broadcast all World Cup matches in the UK and Ireland till 2031. The eight year partnership which sees Sky retain the ICC broadcast and digital rights for both men's and women's events, will get underway from 2024. ICC recently has seen record viewership in the UK with the ICC Men's Cricket World Cup 2019 recording a stunning 8.8 million viewers, which is the highest ever UK television viewership number. Geoff Allardice, Chief Executive, ICC, commented, "We are delighted to partner with Sky Sports until 2031 as the home of ICC cricket in the UK and Ireland. For the first time, the partnership will be a direct relationship with Sky Sports which gives us some exciting opportunities for innovative collaborations.I am confident this partnership can support our long-term ambition to attract more players and more fans to the game."
ESL announces launch of virtual racing league ESL R1
Games publisher Competition Company and ESL have announced a new partnership, which will see the launch of the new virtual racing platform. The partnership will see the launch of the...
Channel 4 and IMG extend partnership
Sports, events and media firm IMG has renewed its partnership with Channel 4. The two-year extension will see Channel 4 continue to broadcast the England men’s national football team's UEFA...
Mick Schumacher joins McLaren as Reserve Driver
German motor-racer Mick Schumacher has been announced as a Reserve Driver for British Formula One team McLaren. Schumacher will join McLaren's reserve driver pool. The decision comes following an agreement...
Hyderabad E-Prix partners with Emaar
The Greenko Hyderabad E-Prix has announced Emirati multi-national real estate development firm Emaar Properties as one of its Official Race Partners. Emaar will become the third partner of the Hyderabad...
Enigmatic Smile teams up with MS Dhoni
Reward technology facilitator Enigmatic Smile has roped in former Indian cricket team captain MS Dhoni as their brand ambassador, for their Indian market. Enigmatic links rewards offered by brands, banks and retailers to the customers' cards through their identity layer. The firm aims to simplify the loyalty-rewards space by linking the customers' payment cards to the retailer's offers with a single sign-on and automating 'reward collection' process. Bish Smeir, CEO, Enigmatic Smile, commented, "Anyone who has ever launched a new product or service, especially when it involves strict compliance, security and safety standards, knows that cool headedness and high integrity are paramount. As Captain Cool, MS Dhoni embodies these two qualities, as well as those of loyalty and reliability. This is why we approached him to represent our brand in India. We are delighted to have him on board and look forward to a long and fruitful association”.
Reactions from esports and gaming industries following Budget 2023
Rohit N Jagasia, Founder and CEO of Revenant Esports, commented, "Even though the Budget announcement didn’t specifically bring out the matters of concern related to AVGC sector or the esports segment to be precise, we are glad that attention is given to bring in development that would positively impact our sector. The increased mobile phone production in India will directly impact the growing interest in mobile gaming. India is a growing market for mobile gamers which will shape the Indian esports sector. Affordable mobile devices and the increasing accessibility of gaming platforms have also contributed to the growing popularity of esports in India. This is expected to further drive the growth of the Indian esports industry in the coming years. 'We are also looking forward to the progress of 100 labs for apps development using 5G services that will be set up in engineering institutions. Hopefully this could be the beginning of the 5G era in India. The announcement of removing the minimum threshold of Rs 10,000 for TDS on online gaming and providing clarity on taxability is a big step forward, however most esports games, like ours, don't have any money withdrawing system so these are applicable for the online gaming sectors which are into Real Money Gaming."
Formula E gets new title sponsor for Hyderabad E-Prix
Formula E, in collaboration with Ace Nxt Gen, the promoter of the inaugural Hyderabad E-Prix, has roped in leading energy transition and decarbonisation brand Greenko as the Title Sponsor of...