Aditya Chaudhuri - News Site Editor Page 240
DJ Zedd announces partnership with HyperX
HP Inc's gaming peripherals brand and leading esports and gaming brand HyperX has roped in songwriter, record producer and DJ Zedd as the brand's ambassador. The agreement will see HyperX serve as Zedd's Official Gaming Audio and Gaming Microphone Supplier. Zedd will also work with HyperX to design and promote various product offerings which will include custom and limited edition headsets and peripherals. Zedd and HyperX will also work on creating exclusive fan content and work on other promotional platforms. Zedd, spoke about the partnership, stating, "HyperX has supported my passion for gaming since we first connected via Twitter, several years ago. Their products are a major part of my gaming lifestyle and I am grateful for the ongoing support. I’m eager to kick off our collaboration, which dives much deeper than a typical partnership.”
Parimatch News inks partnership with Chennaiyin FC
Parimatch News, the sports, e-sports and entertainment outlet, has been announced as the Principal Sponsor of Hero Indian Super League club Chennaiyin FC, ahead of the 2022-23 season. PMI, a service company engaged in the development and implementation of the expansion strategy for Parimatch News brand, announced the new initiation and is all set to witness the ascent of the football sector in the country. The new deal will see Parimatch News take another step towards investing in sports beyond cricket. It’s part of the company’s strategy to expand its presence in India, by helping raise the profile of football and alongside ensuring that talent can grow from the grassroots up.
US Open announces partnership with Cadillac
Cadillac joins as Official Vehicle of the US Open The United States Tennis Association (USTA) have netted a new partnership with Cadillac. The new multi-year partnership will see the luxury...
Women's IPL set for March 2023 debut
BCCI reported to have finalised window for women's IPL The inaugural edition of the women's IPL is all set to be launched in March 2023 as BCCI is reported to...
PokerStars announces special partnership with Red Bull Racing
Red Bull and PokerStars to team up for the Brazilian Grand Prix Leading global online gambling and entertainment firm PokerStars will partner with Red Bull Racing for a unique fan...
Erling Haaland inks deal with Viaplay
Halaand joins as firm's spokesman Manchester City's Norwegian striker Erling Haaland has inked a long-term partnership with Nordic streamer Viaplay. The partnership will also see Haaland feature in the exclusive...
Rishabh Pant announced as Uttarakhand brand ambassador
Wicket-keeper batsman hails from Roorkee, Uttarakhand Indian wicket-keeper and Delhi Capital captain, Rishabh Pant, has been announced as the brand ambassador of Uttarakhand by the state's Chief Minister, Pushkar Singh...
Nissan teams up with NBA
Japanese car manufacturer, Nissan, has inked a new sponsorship agreement with National Basketball Association (NBA) for Golden State Warriors and Washington Wizards' pre-season games. Nissan will serve as the co-presenting partner for the NBA Japan Games 2022. The sponsorship deal will see Nissan gain in-venue and on-court advertising during the two team's pre-season games in Japan. Additionally there will also be various fan activations, unique fan experiences heading into the games, which will be held on September 30 and October 2. Nissan will also host various campaigns which will include sweepstakes and ticket giveaways.
Roger Federer fulfils young boy's dream in latest Barilla ad
Roger Federer headlines Italian multinational food company Barilla's latest campaign, 'The Promise'. In the campaign, Federer keeps his promise he made to a young fan in 2017, reassuring the young...
Indian women clinch historic first-ever medal at 44th Chess Olympiad
Indian women’s team scripted history at the 44th Chess Olympiad by winning the country’s first-ever medal in the women’s section while men claimed their second bronze medal of the prestigious event in Mamallapuram, Tamil Nadu on August 9, 2022. The India A team, comprising Koneru Humpy, R Vaishali, Tania Sachdev and Bhakti Kulkarni, secured bronze medal in the women’s section after a 1-3 loss to USA in the final round match. Humpy and Vaishali drew their games while Tania Sachdev and Bhakti Kulkarni ended up losing their games.