Aditya Chaudhuri - News Site Editor Page 246
Paris 2024 partners with IDFM
Transport operator Île-de-France Mobilités (IDFM) has been roped in as an Official Partner of the 2024 Paris Olympics and Paralympics (commonly referred to as "Paris 2024"). The partnership will see...
Serie A Femminile partners with eBay
E-commerce giant eBay has been roped in as the Title Sponsor of the top-tier of professional women's football in Italy: the Serie A Femminile. The partnership is an extension of...
Tottenham Hotspur FC partner with Kiton
English professional football club Tottenham Hotspur FC (THFC) have roped in urbanwear line Kiton as their Official Formalwear Partner. The two-year deal will see the Spurs first-team squad and coaching...
Pat Fry joins Williams Racing
Williams Racing have announced Pat Fry as their new Chief Technical Officer, with effect from November 2023. Fry recently parted ways with Alpine, where he held the same role. Fry...
F1 Academy 2023 Round 6: Le Castellet Review
Another strong weekend for Championship leader Marta García sees the Spaniard inch closer to picking up the inaugural F1 Academy Drivers' Title. The weekend in Le Castellet, which had plenty...
Samsung ropes in Son Heung-min as brand ambassador
South Korean smartphone manufacturer Samsung has roped in South Korean footballing star Son Heung-min as a brand ambassador. Son was recently spotted at Incheon International Airport donning a black smartwatch...
Aston Martin join forces with Aleto Foundation
British Formula One team Aston Martin have teamed up with the Aleto Foundation — a charitable organisation dedicated to promoting social mobility. The partnership will see Aston Martin and Aleto...
PepsiCo inks deal with EA Sports
PepsiCo has signed a new multi-year global partnership agreement with video game developer EA Sports. As per the deal, PepsiCo's three flagship brands — Pepsi, Gatorade and Lay’s — will...
Lanka Premier League 2023 teams up with FanCode
Indian sports live-streaming platform FanCode has acquired the digital media rights for India for the upcoming Lanka Premier League (LPL) season. Fans will be able to catch the 2023 LPL...
Sling Mobility joins Lanka Premier League 2023 sponsorship portfolio
Sling Mobility, Sri Lanka’s fastest-growing EV two-wheeler, has been announced as an Official Partner of the upcoming Lanka Premier League (LPL) season. This partnership between Sling Mobility and the LPL...