Rohit Sharma vs Virat Kohli: The rise of the shy endorser
How the on-field changing of the guard can impact the endorsement realm. Even if one cuts out the noise about the friction between India's limited-over skipper Rohit Sharma and the...
Cricket News Page 50
Latest News
Pat Cummins inks deal with Healthquad
Australian Test captain signs on as a brand ambassador. Health and fitness platform Healthquad has roped in Australian men’s national cricket team’s Test captain Pat Cummins as a brand...
2011 WC winning bat fetches USD 25000 at NFT auction
World’s first authentic cricket augmented reality non-fungible token (NFT) auction, conducted by CricFlix in association with RevSportz and Fanatic Sports, witnessed a remarkable bidding as digital rights of a bat...
Amazon Prime Video acquires New Zealand Cricket rights
Amazon Prime Video India to stream all international games in New Zealand. Amazon Prime Video India has announced a multi-year partnership with New Zealand Cricket, which will see the...
CricFlix, Fanatic Sports & RevSports come together to auction cricket NFT artefacts
With an aim to empower cricket fans and sports enthusiasts with value investment opportunities, CricFlix, in association with RevSportz and Fanatic Sports, is set to conduct its first-ever cricket non-fungible...
Brett Lee signs new partnership with Phoenix Business Advisory
In an endeavour to enable Indian businesses to expand into Australia, Phoenix Business Advisory has announced a strategic partnership with former Australian pacer Brett Lee. Phoenix Business Advisory, a market...
Rishabh Pant announced as brand ambassador for Uttarakhand
Chief Minister Pushkar Singh Dhami made the announcement on Twitter. Indian wicket-keeper Rishabh Pant has been announced as the brand ambassador for Uttarakhand by state Chief Minister Pushkar Singh...
Top 10 IPL run-scorers of all time
Many believe that T20 cricket is a batter’s game. With field restrictions, the nature of the conditions, and the ball used in the game, batters have made the most of...
Kent Cricket signs new deal with Castore
Castore to provide the county team with training kits. English first-class county club Kent Cricket has signed a new partnership deal with UK-based sportswear and athletic clothing brand Castore....
All India Public Sector Sports Control Board to revive sporting tournaments
AIPSSCB to organise a cricket tournament from December 20. The league is marketed by Sports Oodles Pvt. Ltd. In an attempt to revive sporting activities, which had been...
Sachin Tendulkar joins Spinny
Former Indian cricketer joins as the brand’s strategic investor and an endorser. Indian cricketing icon Sachin Tendulkar has joined the pre-owned car retailing platform Spinny as a strategic investor....
Melbourne Stars Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to Big Bash League franchise, the Melbourne Stars, and enjoy a strong branding presence across their physical...
CavinKare scores BCCI deal
FMCG company signs one year deal with BCCI CavinKare, a FMCG major based out of Chennai has signed a yearlong partnership with the Board of Control for Cricket in India,...
Sony Sports adds sponsors for The Ashes 2021
Six new sponsors onboarded for the Sony Sports broadcast of The Ashes. Sony Sports Network, the official broadcaster of The Ashes in India, has signed on multiple sponsors before...
Unix inks partnership with Jasprit Bumrah
The mobile accessories brand has announced the Indian pacer as its brand ambassador. One of India's leading mobile accessories brands, Unix has signed Indian fast bowler Jasprit Bumrah as...
Yuvraj Singh signs new partnership with Design & Construct
Yuvi joins as a brand ambassador and equity partner. Tech-enabled construction company Design & Construct has signed former Indian cricketer Yuvraj Singh as one of the company's brand ambassadors....
Kinara Capital signs Jadeja as brand ambassador
The Indian all-rounder has been onboarded on occasion of the firm's 10th anniversary. Kinara Capital has announced Indian cricketer Ravindra Jadeja as its brand ambassador. The announcement comes on...
Adelaide Strikers Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to Big Bash League franchise, the Adelaide Strikers, and enjoy a strong branding presence across their physical...
Indian Premier League 2022: Player Retentions
Looking at the players retained by each franchise and what it means for them going ahead. The eight existing franchises of the Indian Premier League (IPL) have announced their...
Cricket Australia names Pat Cummins as captain
Former skipper Steve Smith returns to the leadership group as vice-captain. Following a tumultuous few days in the aftermath of Tim Paine’s texting scandal, Cricket Australia (CA) has finally...
Rajasthan Royals announce Stepathlon as latest partner
Partnership to focus on fan engagement. Indian Premier League franchise, the Rajasthan Royals, have tied up with global fan-engagement and wellness brand, Stepathlon. The partnership will focus on fan...
TVS Eurogrip signs major deal with CSK
TVS Europgrip announced as CSK's principal sponsor. One of India's leading two- and three-wheeler brands, TVS Eurogrip has been announced as Indian Premier League side Chennai Super Kings' principal...
PSL extends title sponsorship with Habib Bank
Habib Bank Limited to continue as PSL title sponsor for another four years. The Pakistan Super League (PSL) has announced the extension of its title sponsorship with Habib Bank...
Australia’s rise to the top: The Men in Yellow bag first-ever ICC T20 World Cup
The ICC Men’s T20 World Cup is over after providing fans with some unexpected moments and results. It is fair to say that the pundits and experts did not deem...
Are New Zealand now one of the big boys?
The New Zealand men’s national team is due to play an away series against India on the back of a loss in the recently-concluded ICC Men's T20 World Cup. The...
Rahul Dravid and an unorthodox split-captaincy approach
Unusual split-captaincy scenario Rahul Dravid has been named Head Coach of the Indian Men’s National Cricket Team and is to succeed Ravi Shastri in the role. The former India U19...
muvin ropes in Hardik Pandya as brand ambassador
Youth-centric neo-bank company aiming to bank on Pandya's brand presence to grow popularity As part of its robust market expansion plans, India’s indigenous youth-focused neo-bank muvin has onboarded ace...
Major Sports Leagues in India
India cannot evolve into a sporting nation through watching television alone; people’s interests as both viewers and potential players need to be taken into account and respected by sports leagues...
Match-fixing and spot-fixing: A tangled web in Indian Criminal Law
A peep into match-fixing and spot-fixing in India The match-fixing and spot-fixing laws have been the topic of conversation for several years now. Players getting away unpunished for what could...
Yorkshire suspended from hosting international cricket matches
ECB board announces decision after racism investigation. The English Cricket Board has announced that Yorkshire County Cricket Club is suspended from hosting Test and major international matches until they can...
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