Ahead of the inaugural edition of the Women’s Premier League (WPL), the Royal Challengers Bangalore (RCB) have announced Ben Sawyer as their women's team’s Head Coach. The 45-year-old Australian is...
The Indian Premier League (IPL) has roped in the Saudi Tourism Authority (STA) as an Official Partner. The multi-year agreement is reported to be worth US$7.24m per year. The partnership...
The Royal Challengers Bangalore (RCB) have roped in Indian tennis legend and six-time Grand Slam winner Sania Mirza as a mentor for their Women's Premier League (WPL) team. Mirza's global...
Streaming just ahead of the T20I Women’s World Cup, former two-time captain of the Indian women national cricket team Mithali Raj poured her heart out in a new season of...
Indian professional football club Kerala Blasters have announced an agreement with Indian cricketer Sanju Samson. Samson, who hails from Thiruvananthapuram, Kerala, has been on-boarded by the Indian Super League outfit...
Indian cricketer Shikhar Dhawan has been announced as a brand ambassador for fantasy sports platform MyTeam11. One of the biggest fantasy sports platforms in the country, MyTeam11 holds the second...
The International Cricket Council (ICC), which has its headquarters in Dubai, is cricket's international governing body. The ICC, which represents 108 members, controls and oversees the game and collaborates with...
Leading Indian health food drink brand Boost Energy has released a new campaign ahead of the upcoming ICC Women's T20 World Cup 2023, featuring Team India captain Harmanpreet Kaur. https://www.youtube.com/watch?v=4XaBMml51vA...
The International Cricket Council (ICC) have announced electrical goods firm Polycab as an Official Partner of all global events until the end of 2023. The agreement will see Polycab sponsor all the major men's and women's ICC events in 2023 which will include the ICC Women's T20 World Cup in South Africa, the ICC World Test Championship Final in the United Kingdom, and the ICC Men’s Cricket World Cup 2023 scheduled in India. Polycab aims to reach out to wider audiences through the partnership and deepen their engagement with their existing customers. Nilesh Malani, President & Chief Marketing Officer, Polycab, commented, "It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, to partner with the International Cricket Council. The game is a passion for millions of fans worldwide, and being driven by the same philosophy, we at Polycab understand the importance of connecting with our customers through their passion. We are delighted to partner with ICC to support cricket and together we will create a memorable experience for our patrons.”
This article contains information about the organisations serving as sponsors and brand partners to the 2023 ICC Women's T20 World Cup and enjoying a strong branding presence across the tournament's...
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