The Audi Formula One Team, who will join the Formula One grid from the 2026 season onwards, have announced that through a partnership with Qatar Tourism, the Visit Qatar brand...
Latest News on F1 Sponsors and Brand Deals
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Scuderia Ferrari HP extend Bitdefender partnership
Scuderia Ferrari HP have announced a multi-year extension of their partnership with cybersecurity company Bitdefender.
BWT Alpine F1 Team join hands BlockDAG for global partnership
BWT Alpine F1 Team have agreed to a global partnership agreement with Layer One blockchain infrastructure BlockDAG.
McLaren and SEGA team up with Sonic the Hedgehog
McLaren Racing have announced a multi-year partnership with SEGA and its media franchise Sonic the Hedgehog.
Formula One announces partnership with Whispering Angel
Formula One has announced a partnership with Whispering Angel, which comes on board as the Official Rosé of the motorsport series.
Latest News
Formula One and PepsiCo announce multi-year team-up
Formula One has announced a multi-year partnership with PepsiCo, bringing it on board as an Official Partner until 2030. The deal will ensure that PepsiCo brands Sting Energy, Gatorade, and...
Formula One extends MSC Cruises partnership
Formula One has announced a multi-year partnership extension with The Cruise Division of the MSC Group. More details inside.
Silverstone joins hands with Heineken UK
British racing circuit Silverstone has announced a partnership with Heineken UK, bringing it on board as its Official Beer and Cider Partner.
Aston Martin Aramco F1 Team ink licensing deal with realme
Aston Martin Aramco Formula One Team have signed a multi-year licensing agreement with Chinese consumer electronics brand realme.
Aston Martin Aramco F1 Team partners with CoreWeave
Aston Martin Aramco Formula One Team have announced a multi-year partnership with AI cloud platform CoreWeave.
Formula One announces partnership with Disney
Formula One has announced a global partnership with Disney, which will kick off from 2026. More details inside.
Lewis Hamilton joins hands with Perplexity
Seven-time Formula One world champion Lewis Hamilton has teamed up with AI-powered answer engine Perplexity.
Formula One joins forces with PwC
Formula One has announced a multi-year partnership with global professional services company PricewaterhouseCoopers, commonly known as PwC.
Mercedes-AMG Petronas F1 Team announce partnership with Nasdaq
The Mercedes-AMG Petronas F1 Team have announced a multi-year partnership with financial technology company Nasdaq.
Atlassian Williams Racing team up with Airia
Atlassian Williams Racing have announced a multi-year partnership with Airia, bringing it on board as their Official AI Orchestration Partner.
Scuderia Ferrari HP team up with G.H.Mumm
Scuderia Ferrari HP have announced a multi-year partnership with Champagne house G.H.Mumm. More details inside.
MoneyGram Haas F1 Team join forces with Infobip
MoneyGram Haas F1 Team have signed a multi-year partnership agreement with Infobip, a global cloud communications platform.
Atlassian Williams Racing renew Keeper Security partnership
Atlassian Williams Racing have announced a long-term renewal of their partnership with global cybersecurity firm Keeper Security.
Scuderia Ferrari HP partner with Espacio
Scuderia Ferrari HP have signed a multi-year partnership agreement with Espacio, a Kowa Group hotel company.
Stake F1 Team Kick Sauber extend Edelweiss partnership
Stake F1 Team Kick Sauber have announced signing a partnership extension agreement with Swiss leisure travel airline Edelweiss.
Formula E and Google Cloud to empower new talent
Formula E and Google Cloud are set to work on empowering the next generation of drivers. More details inside.
Stake F1 Team Kick Sauber team up with Aleph
Stake F1 Team Kick Sauber have announced a partnership with digital advertising firm Aleph. More details inside.
Stake F1 Team Kick Sauber team up with Claro
Stake F1 Team Kick Sauber have announced a partnership with telecom company Claro, which sees the two team up for the first time since 2011.
Andrea Kimi Antonelli: Brand Endorsements
This article contains information about the brand endorsements of Italian racing driver Andrea Kimi Antonelli.
Stake F1 Team Kick Sauber join forces with PicPay
Stake F1 Team Kick Sauber have announced a partnership with Brazilian digital bank PicPay, bringing it on board as an Official Partner.
Royal Challengers Bengaluru (RCB) partner with Navi UPI
The Royal Challengers Bengaluru have announced a partnership with Navi UPI, which comes on board as their men's team's Official UPI Partner.
Formula One renews Tencent partnership
Formula One has announced a multi-year renewal of its partnership with Chinese multimedia firm Tencent. More details inside.
Visa Cash App RB F1 Team (VCARB) ink deal with ExxonMobil
Visa Cash App RB Formula One Team (VCARB) have signed a partnership with American multinational oil and gas corporation ExxonMobil.
BWT Alpine F1 Team extend MNTN partnership
The BWT Alpine Formula One Team have extended their partnership with MNTN, a television advertising platform.
BWT Alpine F1 Team announce partnership with MISSION
The BWT Alpine Formula One Team have announced a partnership with MISSION, a producer of natural energy drinks and performance teas.