Latest News on F1 Sponsors and Brand Deals

Aston Martin COINPAYMENTS

Aston Martin signs new deal with COINPAYMENTS

British Formula One team Aston Martin have announced a new partnership with global digital payment gateway, COINPAYMENTS. The deal sees COINPAYMENTS join Aston Martin F1 team as a Global Partner....

Ferrari S.Pellegrino

Scuderia Ferrari HP team up with S.Pellegrino

Scuderia Ferrari HP have announced a long-term deal with sparkling mineral water brand S.Pellegrino, roping it in as an Official Partner.

Haas F1 Team to have TOYOTA GAZOO Racing join as Title Partner from 2026

The Haas Formula One team have announced a multi-year title partnership agreement with TOYOTA GAZOO Racing (TGR).

Audi F1 team Perk

Audi F1 Team announce partnership with Perk

The Audi Formula One Team have announced a multi-year partnership with Perk, bringing it on board as their Official Work Automation Partner.

Audi F1 principal partner Visit Qatar

Audi F1 team find principal partner in Visit Qatar

The Audi Formula One Team, who make their debut next year, have roped in Visit Qatar as a principal partner.

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Mercedes PepsiCo

Mercedes-AMG Petronas F1 Team announce PepsiCo partnership

The Mercedes-AMG Petronas Formula One Team have signed a global multi-year partnership agreement with PepsiCo.

Ferrari extends Philip Morris deal

Scuderia Ferrari HP extend Philip Morris partnership

Scuderia Ferrari HP have announced an extension of their partnership extension with Philip Morris International.

Ferrari extends Bitdefender partnership

Scuderia Ferrari HP extend Bitdefender partnership

Scuderia Ferrari HP have announced a multi-year extension of their partnership with cybersecurity company Bitdefender.

Alpine BlockDAG

BWT Alpine F1 Team join hands BlockDAG for global partnership

BWT Alpine F1 Team have agreed to a global partnership agreement with Layer One blockchain infrastructure BlockDAG.

McLaren and SEGA Team Up with Sonic the Hedgehog

McLaren and SEGA team up with Sonic the Hedgehog

McLaren Racing have announced a multi-year partnership with SEGA and its media franchise Sonic the Hedgehog.

F1 Whispering Angel

Formula One announces partnership with Whispering Angel

Formula One has announced a partnership with Whispering Angel, which comes on board as the Official Rosé of the motorsport series.

Formula One PepsiCo

Formula One and PepsiCo announce multi-year team-up

Formula One has announced a multi-year partnership with PepsiCo, bringing it on board as an Official Partner until 2030. The deal will ensure that PepsiCo brands Sting Energy, Gatorade, and...

F1 extends MSC Cruises partnership

Formula One extends MSC Cruises partnership

Formula One has announced a multi-year partnership extension with The Cruise Division of the MSC Group. More details inside.

Silverstone Heineken UK

Silverstone joins hands with Heineken UK

British racing circuit Silverstone has announced a partnership with Heineken UK, bringing it on board as its Official Beer and Cider Partner.

Aston Martin realme

Aston Martin Aramco F1 Team ink licensing deal with realme

Aston Martin Aramco Formula One Team have signed a multi-year licensing agreement with Chinese consumer electronics brand realme. 

Aston Martin CoreWeave

Aston Martin Aramco F1 Team partners with CoreWeave

Aston Martin Aramco Formula One Team have announced a multi-year partnership with AI cloud platform CoreWeave.

F1 Disney

Formula One announces partnership with Disney

Formula One has announced a global partnership with Disney, which will kick off from 2026. More details inside.

Lewis Hamilton Perplexity

Lewis Hamilton joins hands with Perplexity

Seven-time Formula One world champion Lewis Hamilton has teamed up with AI-powered answer engine Perplexity.

Formula One PwC

Formula One joins forces with PwC

Formula One has announced a multi-year partnership with global professional services company PricewaterhouseCoopers, commonly known as PwC.

Mercedes Nasdaq

Mercedes-AMG Petronas F1 Team announce partnership with Nasdaq

The Mercedes-AMG Petronas F1 Team have announced a multi-year partnership with financial technology company Nasdaq.

Williams Racing renews Keeper Security partnership

Atlassian Williams Racing team up with Airia

Atlassian Williams Racing have announced a multi-year partnership with Airia, bringing it on board as their Official AI Orchestration Partner.

Ferrari G.H.Mumm

Scuderia Ferrari HP team up with G.H.Mumm

Scuderia Ferrari HP have announced a multi-year partnership with Champagne house G.H.Mumm. More details inside.

Haas Infobip

MoneyGram Haas F1 Team join forces with Infobip

MoneyGram Haas F1 Team have signed a multi-year partnership agreement with Infobip, a global cloud communications platform.

Williams Racing renews Keeper Security partnership

Atlassian Williams Racing renew Keeper Security partnership

Atlassian Williams Racing have announced a long-term renewal of their partnership with global cybersecurity firm Keeper Security.

Ferrari Espacio

Scuderia Ferrari HP partner with Espacio

Scuderia Ferrari HP have signed a multi-year partnership agreement with Espacio, a Kowa Group hotel company.

Sauber extends Edelweiss partnership

Stake F1 Team Kick Sauber extend Edelweiss partnership

Stake F1 Team Kick Sauber have announced signing a partnership extension agreement with Swiss leisure travel airline Edelweiss.

Formula E Google Cloud new partnership

Formula E and Google Cloud to empower new talent

Formula E and Google Cloud are set to work on empowering the next generation of drivers. More details inside.

Sauber Aleph

Stake F1 Team Kick Sauber team up with Aleph

Stake F1 Team Kick Sauber have announced a partnership with digital advertising firm Aleph. More details inside.

Sauber teams up with Claro

Stake F1 Team Kick Sauber team up with Claro

Stake F1 Team Kick Sauber have announced a partnership with telecom company Claro, which sees the two team up for the first time since 2011.

Andrea Kimi Antonelli Brand Endorsements

Andrea Kimi Antonelli: Brand Endorsements

This article contains information about the brand endorsements of Italian racing driver Andrea Kimi Antonelli.

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