AlphaTauri team up with Carl Friedrik
Swedish leather and travel goods company Carl Friedrik has been announced as the Official Luggage Supplier of Italian Formula One team AlphaTauri. The partnership will see Carl Friedrik launch a...
F1 Sponsors & Brand Partnerships Page 12
Latest News
Red Bull team up with BINGO
Austrian Formula One team Red Bull Racing have announced a one-off partnership with international car experts BINGO for the upcoming Japanese Grand Prix. The one-race partnership will see the BINGO...
Channel 4 to continue broadcasting free-to-air F1 coverage in 2023
Channel 4 has renewed its partnership with Sky, which means that the British free-to-air public broadcast television network will continue to broadcast Formula One for the 2023 season as well. ...
Formula One extends Sky partnership
Formula One has announced the extension of its broadcast partnership with Sky. The extension will see Sky continue to serve as the Official Broadcaster of the sport in all of...
Formula One partners with China Telecom
Formula One has announced a partnership with China Telecom ahead of the 2022 Singapore Grand Prix. The partnership will last till the end of the 2022 season, for the final...
Max Verstappen extends Viaplay partnership
Reigning Formula One champion Max Verstappen has extended his partnership with Dutch streaming service Viaplay, having agreed to a multi-year expansion. The expansion of the partnership will kick-off from the...
Ferrari ink Bitdefender partnership
Italian Formula One team Ferrari have announced a multi-year partnership with Bitdefender, a global leader in cybersecurity. The partnership will see Bitdefender become the Cybersecurity Global Partner of the team....
Mercedes extend PETRONAS partnership
German Formula One team Mercedes have announced a renewal of their Title and Technical partnership with progressive energy group PETRONAS from the 2026 season onwards. The extension of the partnership...
Red Bull ink partnership with Sparco
Racewear manufacturer Sparco has been announced as Austrian Formula One team Red Bull Racing's Technical Racewear Supplier. The partnership will see Sparco provide the Red Bull drivers and trackside crew...
Red Bull team up with Castore
British premium sportswear brand Castore has announced a new partnership with Austrian Formula One team Red Bull Racing. Joining as a Team Partner from 2023, Castore will provide the team...
Natalie Robyn announced as FIA's first-ever CEO
The Fédération Internationale de l'Automobile (FIA) has announced former Volvo Switzerland CEO Natalie Robyn as its first-ever chief executive officer. Robyn has more than a decade of experience in the...
Red Bull announce Blenders Eyewear partnership
Austrian Formula One team Red Bull Racing and Blenders Eyewear have announced a new three-year partnership, which will see the latter join as the Official Sunglasses Sponsor of the former. ...
McLaren team up with Jack Daniel's
British Formula One team McLaren have inked a multi-year deal with Jack Daniel's Tennessee Whiskey, which will see the latter join as an Official Partner of the team from the...
AlphaTauri net partnership with GMG (Dubai) Limited
Inter-dealer brokerage house GMG (Dubai) Limited has inked a new partnership with Italian Formula One team AlphaTauri. The partnership will see GMG (Dubai) Limited join as an Official Partner of...
Haas join forces with Ziggo Sports
American Formula One team Haas have announced a new partnership with Ziggo Sports for the upcoming Dutch Grand Prix. The partnership will see Haas and the Dutch sports channel come...
Oscar Piastri to race for McLaren in 2023
The Alpine-Piastri-McLaren drama has seemingly come to an end. The Contract Recognition Board (CRB) has ruled that Oscar Piastri, the reigning Formula 2 Champion and Alpine reserve driver, will be...
Red Bull announce partnership with Zoom
Austrian Formula One team Red Bull Racing and software firm Zoom Video Communications have announced a new "Innovation Partnership", which will see Red Bull integrate Zoom's communications platform in all...
Alfa Romeo and Sauber set to part ways after 2023 F1 season
Swiss team to most likely team up with Audi Alfa Romeo have announced that they will be ending their title sponsorship agreement with Sauber at the end of the 2023...
Haas announce partnership with Hantec Markets
American Formula One team Haas have unveiled trading platform for CFDs, Hantec Markets, as their Official Online Trading Partner. The partnership will see the Hantec Markets branding present on the Haas Formula One car and also in the team garage. The Hantec Markets logo will also be present on the race-suits of both Haas drivers. Guenther Steiner, Team Principal of Haas F1 Team, commented, "We’re delighted to welcome Hantec Markets and we look forward to a productive working partnership for the remainder of the 2022 season and beyond. 'Hantec Markets provides innovation for people in emerging economic markets so that they are able to unlock their financial potential. It’s very similar to the type of collaboration that goes on within our race team. We want to provide our drivers with that type of innovation allowing them to unlock the full potential of our race cars.”
Formula One announces new partnership with Amp
Amazon's live radio app, Amp will partner with Formula One to debut a brand new exclusive Formula One programme known as Fast and Loose, starting from the Belgian Grand Prix. The Fast and Loose show will be the result of Amp's latest partnership with Formula One. The Fast and Loose show will have a live and interactive post-race show which will be hosted by Hollywood actor Will Arnett and also a live simulcast show hosted by Michelle Beadle and The Kid Mero. The show post the Belgian Grand Prix will also feature former Formula One world champion Mika Häkkinen and Katie Osborne. There will also be a Fast and Loose Sidecast, which will get underway at the start of every race while the Post Show will be held at the end of each race.
PokerStars announces special partnership with Red Bull Racing
Red Bull and PokerStars to team up for the Brazilian Grand Prix Leading global online gambling and entertainment firm PokerStars will partner with Red Bull Racing for a unique fan...
Sauber and Alfa Romeo renew partnership
Italian car manufacturer Alfa Romeo has announced the renewal of its partnership with Swiss Formula One team Sauber for the 2023 season. Sauber currently owns and runs the Formula One...
Red Bull and Honda extend partnership till 2025
Austrian Formula One team Red Bull have announced the extension of their power unit support agreement with Honda. The new agreement will now run till the end of 2025. Honda...
Oscar Piastri denies signing for Alpine
Just hours after French Formula One team Alpine announced reigning Formula 2 champion Oscar Piastri as one of their drivers from the 2023 season onwards along with Esteban Ocon, the...
Mercedes F1 team up with Fastly
American cloud computing services provider Fastly has partnered with German Formula One team Mercedes, joining them as an Official Global Sponsor. The long-term deal will kick off with the upcoming...
Alpine announce partnership with Accor
Global hospitality firm Accor has announced a new partnership with French Formula One team Alpine ahead of Alpine's home race at the French Grand Prix. The partnership will see ALL,...
Mercedes announce investment in Sustainable Aviation Fuel
German Formula One team Mercedes have announced that they will be investing in Sustainable Aviation Fuel (SAF) as part of their plans to reach Net Zero by 2030. In doing so,...
Williams Racing announce partnership with Currys
British motorsport team Williams Racing have announced a new partnership with electrical retailer Currys. The partnership will see Currys back Williams' esports division. The agreement will see Williams and Currys...
Formula One to support Santander's start-up programme
Formula One has teamed up with Spanish banking group Santander to provide support to its next generation of entrepreneurs by offering them its expertise in business, innovation and sustainability. Formula...
Alfa Romeo team up with MindMaze
Swiss Formula One team Alfa Romeo have announced a new partnership with MindMaze, a neuro-technology development company. As per the deal, MindMaze will use its brain technology platform to bring...