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Red Bull and New Era expand partnership

Red Bull and New Era expand partnership

Red Bull Racing has expanded their partnership with apparel firm New Era with the latter joining as the Exclusive Headwear and Apparel Partner of Red Bull Sim Racing - Red...

Williams Racing teams up with SunGod

Williams Racing teams up with SunGod

British Formula One team Williams Racing has announced a new partnership with British performance eyewear brand SunGod. The licensing partnership will see SunGod become the team's Official Eyewear Licensee for...

Formula One 2024 Team Sponsors BWT Alpine F1 Team

Formula One 2024 Team Sponsors: BWT Alpine F1 Team

This article contains information about the organisations enjoying branding presence across the assets of BWT Alpine F1 Team as their official sponsors and partners during the 2024 FIA Formula One World...

Ford joins Red Bull Academy as Title Partner

Ford Motor Company becomes Title Partner of Red Bull Academy

Red Bull Racing have signed a Title Partnership agreement with Ford Motor Company for the Red Bull Academy Programme ahead of the 2024 F1 Academy season. As per the agreement,...

Formula E inks new deal with Google Cloud

Formula E announces Google Cloud deal

Formula E has inked a partnership agreement with Google's cloud computing arm, Google Cloud. The multi-year partnership will see Formula E use Google Cloud tech "ranging from scalable cloud infrastructure...

Stake F1 Team signs new partnership with Scania

Stake F1 Team Kick Sauber announce Scania partnership

Stake F1 Team Kick Sauber have announced a partnership agreement with transport solutions provider Scania. The deal will see the Swedish company serve as an Official Supplier to the Swiss...

Qatar F1 track teams up with Visit Qatar

Qatar F1 track teams up with Visit Qatar

The Lusail International Circuit, which hosts Formula One and MotoGP events, has partnered with the Qatar Tourism Authority, making "Visit Qatar" the Official Tourism Partner of the venue for 2024....

Formula One 2024 Team Sponsors: Aston Martin Aramco F1 Team

Formula One 2024 Team Sponsors: Aston Martin Aramco F1 Team

This article contains information about the organisations enjoying branding presence across the assets of Aston Martin Aramco F1 Team as their official sponsors and partners during the 2024 FIA Formula...

Audi accelerates Sauber takeover

Audi accelerates Sauber takeover ahead of 2026 F1 entry

Audi has announced a complete takeover of the Sauber F1 team, reaffirming its commitment to Formula One as it gears towards a 2026 entry. The German automaker had announced in...

Red Bull renews Ansys partnership

Red Bull Racing renew Ansys partnership

Oracle Red Bull Racing have announced a partnership extension agreement with software company Ansys. As per the new agreement, the Canonsburg, Pennsylvania-based multinational company will remain an official partner of...

F1 Academy 2024 Sponsors

This article contains information about the organisations serving as official sponsors and partners to F1 Academy for its 2024 season. Also read: F1 Academy 2024 calendar out Global Partners Tatuus...

Formula One finds new sponsor in McDonald's

Formula One finds new sponsor in McDonald's

Formula One has signed a multi-year partnership agreement with American fast-food chain McDonald's, which comes on board as a Regional Partner of the racing division in Latin America. The deal...

Red Bull signs long-term extension with CastoreCastore signs historic deal

Red Bull Racing sign long-term Castore extension

Oracle Red Bull Racing have signed a partnership extension agreement with British performance sportswear brand Castore. The new deal is reported to be the "largest ever apparel partnership" in terms...

McLaren Racing signs new deal with Genesys

McLaren Racing announce Genesys partnership

McLaren Racing have signed a partnership agreement with Genesys, a global cloud leader in AI-powered experience orchestration, which comes on board as an Official Partner of the Arrow McLaren IndyCar...

Ferrari renews HARMAN partnership

Scuderia Ferrari renew HARMAN partnership

Automotive electronics company and Samsung subsidiary HARMAN has renewed its partnership agreement with Italian Formula One team Scuderia Ferrari, having agreed continue on as an Official Partner of the Maranello-based...

Stake F1 Team reveals new deal with Extreme Networks

Stake F1 Team announce Extreme Networks deal

Stake F1 Team KICK Sauber have announced a partnership agreement with San Jose, California-based cloud networking company Extreme Networks. The partnership will see Extreme Networks' Wi-Fi 6E solutions provide the...

McLaren expands TUMI deal

McLaren Racing expand TUMI deal

McLaren Racing have announced a partnership expansion agreement with global lifestyle and luxury travel brand TUMI, which will thus serve as the Official Luggage Partner to the NEOM McLaren Extreme...

Formula One 2024 Team Sponsors: Oracle Red Bull Racing

Formula One 2024 Team Sponsors: Oracle Red Bull Racing

This article contains information about the organisations enjoying branding presence across the assets of Formula One (F1) team Oracle Red Bull Racing as their official sponsors and partners during the...

Formula One 2024 Team Sponsors: MoneyGram Haas F1 Team

Formula One 2024 Team Sponsors: MoneyGram Haas F1 Team

This article contains information about the organisations enjoying branding presence across the assets of MoneyGram Haas F1 Team as their official sponsors and partners during the 2024 FIA Formula One World...

Stake F1 Team KICK Sauber inks new deal with Zero Petroleum

Stake F1 Team KICK Sauber ink Zero Petroleum deal

Stake F1 Team KICK Sauber have announced a partnership agreement with carbon-neutral synthetic fuel producer Zero Petroleum, which thus comes on board as an Official Partner of the Hinwil, Zürich-based...

Alpine partners with INFINOX

Alpine partners with INFINOX

French automaker Alpine has announced a partnership agreement with trading platform INFINOX, which thus becomes the Official CFD Global Trading Partner of BWT Alpine F1 Team as well as the...

Mercedes teams up with BetterUp

Mercedes F1 team up with BetterUp

The Mercedes-AMG Petronas F1 Team have announced a partnership agreement with life coaching company BetterUp. The supply partnership will see BetterUp provide the Mercedes staff and personnel access to its...

FanCode brings Formula One to India

FanCode acquires Formula One broadcast rights for India

FanCode has signed a multi-year partnership agreement with Formula One, thus becoming its Exclusive Broadcast Partner in India for the 2024 and 2025 seasons. As per the agreement, the Indian...

F1 announced long-term partnership with beIN SPORTS

Formula One announces long-term beIN SPORTS agreement

Formula One has signed a ten-year deal with beIN SPORTS, which will see the latter exclusively broadcast the motor racing series in Turkey as well as the Middle East and...

F1 Academy ropes in Tommy Hilfiger as new partner

F1 Academy ropes in Tommy Hilfiger as Official Partner

F1 Academy has announced a partnership agreement with fashion brand Tommy Hilfiger, which thus becomes an Official Partner of the all-female motor racing series. The partnership will see the American...

MOUZ teams up with BMW

MOUZ teams up with BMW

German esports organisation MOUZ has announced a partnership agreement with BMW, as a result of which BMW M Motorsport is set to partner with the MOUZ sim racing team. The...

Stake F1 team signs new deal with Sunoco

Stake F1 Team sign Sunoco deal

Stake F1 Team Kick Sauber have announced a partnership agreement with Sunoco and its parent company, Energy Transfer.  Sunoco and Energy Transfer will use the partnership to reach out to...

F1 and DHL renew long-standing partnership

Formula One and DHL renew long-standing partnership

Formula One has announced a multi-year extension of its partnership with global logistics firm DHL. As per the renewed agreement, DHL will continue on as a Global Partner and the...

Jess Edgar to remain with Rodin Motorsport

Jessica Edgar to remain with Rodin Motorsport

Jessica Edgar is set to return for the 2024 F1 Academy season with Rodin Motorsport. Last season, Edgar took four podiums, which included her maiden win, as she finished eighth...

McLaren and Hilton prolong partnership

McLaren Racing and Hilton prolong partnership

McLaren Racing have extended their partnership agreement with Hilton, which will thus continue on as the Global Hotel Partner of the F1 team. The partnership will celebrate its 20-year anniversary...

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