Sunderland renews deal with Nike
Sunderland signs multi-year extension. Sunderland AFC has renewed their partnership with leading footwear and apparel firm, Nike. The partnership renewal will see the Nike logo present on the Sunderland club...
Football Sponsorships News Page 27
Latest News
Aston Villa partner with gambling firm BK8
English professional football club Aston Villa have announced a new multi-year partnership with online betting firm BK8, which will join the club as their new Principal Partner and front-of-shirt sponsor...
Inter Miami form partnership with Everi to increase fan involvement
Major League Soccer (MLS) club Inter Miami have announced a partnership with mobile technology and e-commerce platform Everi as part of their mobile strategy to boost fan engagement. As part...
PepsiCo extends UEFA partnership
PepsiCo has announced a three-year extension of its partnership with the Union of European Football Associations (UEFA), which will see PepsiCo continue on as a UEFA partner till 2027. PepsiCo...
Andriy Shevchenko partners with Gatorade
Former Ukrainian footballer Andriy Shevchenko stars in Gatorade's latest Team Talk campaign video. Shevchenko joins the Gatorade team as a "Confidence Coach". With recent data suggesting that teenagers suffer from...
LaLiga signs new deal with Fanatics
Sports merchandise retailer Fanatics has inked a new deal with LaLiga, signing a manufacturing and distribution agreement that will see the launch of a new official online LaLiga store later...
Liverpool FC and Cadbury extend partnership to continue supporting local community
English professional football club Liverpool FC (LFC) and Mondel?z International's chocolate confectionery brand Cadbury have announced an extension of their collaboration for additional three years. As part of the new...
Manchester City announce Gen.G partnership
Global esports organisation Gen.G and English professional football club Manchester City have announced a new partnership agreement. Through this collaboration, the interests of football and esports audiences will be combined,...
EURO 2024 signs partnership with Ergo
German insurance firm Ergo has been announced as the second National Sponsor for the upcoming 2024 UEFA European Football Championship (UEFA EURO 2024) following a partnership agreement signed with Europe's...
Major League Soccer (MLS) signs Campbell Snacks partnership
Campbell Snacks, a division of US-based Campbell Soup Company, has been named Major League Soccer's (MLS) new sponsor through the 2026 campaign. As a result of the agreement, Campbell Snacks...
FA extends Mars Wrigley UK partnership
The Football Association (FA), England's governing body for football, has extended its partnership with confectionery brand Mars Wrigley UK. The partnership renewal will be through the Kind and Extra brands...
5 most significant ISL sponsors and partners over the years
The Indian Super League (ISL) is on the verge of completing its ten-year run as India’s premier football tournament. Whether or not the league has been successful and is going...
Switzerland national football team sponsors 2024
This article contains information regarding the official sponsors and partners of the Switzerland national football teams.
Harry Kane joins OxeFit as investor and ambassador
English professional footballer Harry Kane has joined fitness AI and robotics firm OxeFit as an athlete investor. The 29-year-old is also set to serve as an ambassador for OxeFit. Speaking...
Sky Bet renews English Football League (EFL) sponsorship for additional five years
The English Football League (EFL) — comprising the second (Championship), third (League One) and fourth (League Two) tiers of professional football in England — and Leeds-based British gambling company Sky...
FIFA confirms AB InBev as official beer sponsor of 2023 Women’s World Cup and 2026 Men's World Cup
The largest brewer in the world, AB InBev, has renewed its nearly 40-year-old relationship with FIFA as the official beer sponsor of both the FIFA Women's World Cup 2023 and...
Australia national football team sponsors 2023
This article contains information regarding the organisations enjoying a strong branding presence across Australia's men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of Football...
Newcastle United sign shirt sponsorship deal with Sela
Saudi Arabian sports and events firm Sela has signed a shirt sponsorship agreement with English professional football club Newcastle United. The partnership will see Sela serve as Newcastle's principal front-of-shirt...
Saudi Pro League: Al-Ittihad Sponsors
This article contains information regarding the organisations enjoying a strong branding presence across Saudi Pro League club Al-Ittihad's physical and digital assets as their sponsors. Strategic Sponsor Jeddah Central Development Company ...
Inter Milan partner with Paramount+ for UEFA Champions League (UCL) final
Italian professional club Inter Milan have announced a new sponsorship agreement with Paramount+, which will serve as their men's team's main shirt sponsor for their final Serie A game of...
Zlatan Ibrahimovic: Sponsors | Investments | Charity work
Here is a profile for Zlatan Ibrahimovic detailing information about his brand endorsements, sponsors, investments and charity work. BIO Date of Birth – 3 October 1981 Place of Birth –...
UEFA signs multi-year partnership with Amazon
The Union of European Football Associations (UEFA), the governing body of football in Europe, has announced a new multi-year agreement with American multinational corporation Amazon. Amazon has been appointed as...
Arsenal extend Camden Town Brewery partnership
English professional football club Arsenal have announced an extension of their collaboration agreement with Camden Town Brewery, which is set to remain as the club's official beer partner in London. ...
LaLiga strikes Digital Virgo partnership
Spanish professional football league LaLiga has announced a partnership agreement with Lyon-based mobile payment solutions provider Digital Virgo. As per the cooperation agreement, the two parties have agreed to work...
Frito-Lay North America partners with FIFA Women's World Cup 2023
Frito-Lay has signed on as a North American Tournament Supporter and Official USA Snack of the 2023 FIFA Women's World Cup, continuing its partnership with FIFA. The upcoming FIFA Women's...
Manchester City partner with QNET
English professional football club Manchester City have teamed up with international lifestyle and wellness-focused direct selling firm QNET to provide young Africans with a platform to showcase their talent. The...
Adidas to support Leagues Cup
The Leagues Cup has signed a multi-year agreement with German sportswear giant Adidas, which will be serving as an Official Partner and the Official Match Ball Provider to the tournament...
FIFA renews partnership with Hyundai and Kia
Major South Korean automakers Hyundai and Kia have renewed their commercial ties with FIFA, the organisation that governs world football, until 2030. The automobile brands, both of which are part...
Kaká joins OPPO for UEFA Champions League (UCL)
OPPO has signed former Brazilian footballer Kaká (Ricardo Izecson dos Santos Leite) an Official Global Brand Ambassador for its partnership with the UEFA Champions League (UCL). Kaká will be present...
TP Vision partners with FC Barcelona for Ambilight TV branding
Spanish professional football club FC Barcelona have announced a partnership with TP Vision — the firm in charge of designing, producing and selling Philips TV, Philips Sound and AOC Audio...
The Football Sponsorship section on SportsKhabri provides a detailed overview of the business relationships that form the world of football. Here you will find details of new and renewed partnerships for 2025 in major football leagues. This page is a great resource for visitors interested in the commercial side of soccer, offering information on sponsorship deals, global brand involvement with clubs and strategic alliances affecting the marketing and visibility of the sport and teams.
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