Thai travel retail group King Power has signed a new partnership agreement with English professional football club Leicester City, which it also owns, returning as the team's Official Principal Partner. ...
British smart home systems installer, BOXT has been announced as the Principal Partner of Leeds United, following a partnership expansion agreement. As Principal Partner, BOXT's logo will be present on...
Fulham has announced a new partnership with cruise line brand Royal Caribbean International, who will be joining as the team's Official Family Partner for the 2023/24 season. The partnership will...
Logan Paul and KSI's brand partners with Barcelona. LaLiga heavyweights, Barcelona have roped in isotonic beverages brand PRIME as their Official Hydration Partner. The partnership kicks off from July 1,...
Arsenal have announced that they are extending their partnership with Cadbury, who will be continuing on as the team's Official Snacking Partner. The partnership which started in August 2020, will...
Burnley have revealed a new partnership with betting and online casino operator, W88, who will be joining as the team's Official Shirt Sponsor for the 2023/24 season. The W88 logo...
Fulham FC have revealed a new partnership agreement with global betting brand SBOTOP, who will join the team as the Front-of-Shirt and Principal Partner for the upcoming 2023/24 season. The...
OKX joins as Official Sleeve Partner. Premier League and Champions League winners, Manchester City have announced a new multi-year partnership with leading crypto exchanges by trading volume and Web3 technology...
adidas joins as Official Kit Partner. Nottingham Forest has inked a new multi-year partnership with adidas, who will join as the team's Official Kit Partner for all the club teams,...
Australian pay-television service Optus has signed a new partnership with FIFA, joining as an Official Supporter of the upcoming FIFA Women's World Cup Australia & New Zealand 2023. The deal...
Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, has announced that it will be supporting and sponsoring the upcoming FIFA Women's World Cup. The partnership...
Partnership extended by three years. AFC Bournemouth has announced a three-year extension of their partnership with Vitality, health and life surer. The partnership will see Vitality continue on as the...
Racing and sports betting company TAB NZ has been announced as an Official Supporter of the FIFA Women's World Cup 2023, following a partnership agreement with FIFA. The partnership is...
Partnership ends after five years. Bundesliga giants FC Bayern Munich has announced that they will be mutually ending their partnership with Qatar Airways. Qatar Airways and Bayern Munich have been...
Sunderland signs multi-year extension. Sunderland AFC has renewed their partnership with leading footwear and apparel firm, Nike. The partnership renewal will see the Nike logo present on the Sunderland club...
English professional football club Aston Villa have announced a new multi-year partnership with online betting firm BK8, which will join the club as their new Principal Partner and front-of-shirt sponsor...
Major League Soccer (MLS) club Inter Miami have announced a partnership with mobile technology and e-commerce platform Everi as part of their mobile strategy to boost fan engagement. As part...
PepsiCo has announced a three-year extension of its partnership with the Union of European Football Associations (UEFA), which will see PepsiCo continue on as a UEFA partner till 2027. PepsiCo...
Former Ukrainian footballer Andriy Shevchenko stars in Gatorade's latest Team Talk campaign video. Shevchenko joins the Gatorade team as a "Confidence Coach". With recent data suggesting that teenagers suffer from...
Sports merchandise retailer Fanatics has inked a new deal with LaLiga, signing a manufacturing and distribution agreement that will see the launch of a new official online LaLiga store later...
English professional football club Liverpool FC (LFC) and Mondel?z International's chocolate confectionery brand Cadbury have announced an extension of their collaboration for additional three years. As part of the new...
Global esports organisation Gen.G and English professional football club Manchester City have announced a new partnership agreement. Through this collaboration, the interests of football and esports audiences will be combined,...
German insurance firm Ergo has been announced as the second National Sponsor for the upcoming 2024 UEFA European Football Championship (UEFA EURO 2024) following a partnership agreement signed with Europe's...
Campbell Snacks, a division of US-based Campbell Soup Company, has been named Major League Soccer's (MLS) new sponsor through the 2026 campaign. As a result of the agreement, Campbell Snacks...
The Football Association (FA), England's governing body for football, has extended its partnership with confectionery brand Mars Wrigley UK. The partnership renewal will be through the Kind and Extra brands...
The Indian Super League (ISL) is on the verge of completing its ten-year run as India’s premier football tournament. Whether or not the league has been successful and is going...
This article contains information regarding the official sponsors and partners of the Switzerland national football teams.
English professional footballer Harry Kane has joined fitness AI and robotics firm OxeFit as an athlete investor. The 29-year-old is also set to serve as an ambassador for OxeFit. Speaking...
The English Football League (EFL) — comprising the second (Championship), third (League One) and fourth (League Two) tiers of professional football in England — and Leeds-based British gambling company Sky...
The largest brewer in the world, AB InBev, has renewed its nearly 40-year-old relationship with FIFA as the official beer sponsor of both the FIFA Women's World Cup 2023 and...
Read all the latest news on Page 30.
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