The Italian Football Federation (Federazione Italiana Giuoco Calcio; FIGC), which administers Italian football, has signed a new sponsorship agreement renewal with Mondel?z International-owned snack company Fonzies. Fonzies will be an...
LaLiga, the top-tier professional football league in Spain, and Spanish multimedia communications company Mediapro have renewed their partnership. As per the renewed deal, LaLiga retains Mediapro as its global audiovisual...
Liverpool FC, a Premier League team, has announced a partnership with All Star Partners, a Chinese e-commerce company that has been named as the official retail partner of the Reds...
German professional football club Bayern Munich have announced an extension of their partnership with URSAPHARM, a major ophthalmology pharmaceuticals manufacturer based in Saarbrücken, Germany. Originally established in 2017, the collaboration...
The following article contains information regarding Indian professional footballer Sandesh Jhingan, his brand endorsement and sponsorship deals, and notable honours. Date of Birth – 21 July 1993 Place of Birth...
International delivery firm FedEx has joined UEFA as a Partner of the UEFA Champions League (UCL). FedEx currently also serves as a sponsor of the UEFA Europa League. Joining as...
The following article contains information regarding Indian professional footballer Rahul Bheke, his brand endorsement and sponsorship deals, and notable honours. Date of Birth – 6 December 1990 Place of Birth...
English professional football club Arsenal FC have announced a new partnership with TCL. The partnership is aimed at enhancing the club's fan engagement in the UK, Middle East and Africa....
Here is a profile for Neymar detailing information about his playing career as well as his brand endorsements, sponsors, investments, notable honours and charity work.
English professional football club Manchester City FC have renewed their partnership with online trading platform Axi. The partnership extension will focus on highlighting female representation in football and trading. Axi...
UEFA has roped in food retailer chain Lidl as an Official Partner of UEFA EURO 2024 as well as the European qualifiers. By joining as an Official Partner, Lidl joins...
ndian ice cream brand Havmor Ice Cream have announced a new partnership with defending Indian Premier League champions Gujarat Titans. Havmor will join as an Official Partner of the Gujarat team and have also roped in the Titans' captain Hardik Pandya as their brand ambassador. The partnership kicked off the Havmor's TVC campaign headlined by Pandya. Komal Anand, Managing Director, Havmor Ice Cream, commented, "At Havmor, we are consistently on the journey to delight the consumers with innovative offerings and flavours, and our partnership with Gujarat Titans Team is a perfect fit for us to bring alive this proposition to life. Just like Gujarat Titans established its stamp on the tournament in the very first maiden year, we are confident that with this inspiring partnership we will further strengthen love for our brand amongst the Indian consumers. 'Hardik Pandya is one of the most talented and eclectic players of this generation. It is just natural that we have him as our brand ambassador as we unveil our campaign – ‘It’s that good’. Having him as the face of the brand signifies the spirit of creativity, uniqueness and community love.” Hardik Pandya, Captain, Gujarat Titans, said, "Ice cream is one of my favourite comfort foods and I am excited to partner with Havmor who have consistently earned the love and trust of customers for over 75 years. Their lip-smacking flavours are all about ‘It’s that good’ experience for customers. I look forward to this partnership, especially indulging in some of their delicious and delightful ice creams.”
German financial services company Allianz has announced a ten-year extension of its stadium naming rights agreement with German Bundesliga giants Bayern Munich. The extension ensures the Bayern home ground will...
Following are the organisations serving as sponsors and brand partners to Indian Super League club Bengaluru FC and enjoying a strong branding presence across their physical and digital assets. Also...
Belgian footballer and Manchester City star Kevin De Bruyne has signed a new endorsement deal with McDonald's. The partnership will have the Belgian star in a host of marketing campaigns in Belgium and along with his wife Michele Lacroix, both will join the Ronald McDonald Children's Fund. De Bruyne and his wife have been named as ‘godparents’ of the charitable organisation, which helps hospitalised children stay together with their families. De Bruyne has a management deal with Roc Nation Sports, which is owned by American musician Jay-Z. De Bruyne already has sponsorship deals with Nike, Electronic Sports (EA), Orange, and crypto firm Phemex. Speaking about his partnership with McDona;d's, Kevin De Bruyne, said, "It’s very fulfilling to use my platform for good and to work with brands who are aligned with that makes it a lot easier for me to partner up with them as we have a common goal. The team at Roc Nation Sports International understood this, and when McDonald’s was brought to the table; it was an instant connection. 'Last year I sat down with the team at Roc, outlining my commercial strategy moving forwards, it was to work with global brands and create meaningful partnerships that will involve the family.
Spanish professional football club Atlético Madrid have signed a new sponsorship deal with American car rental company Avis. As part of the agreement, Avis has been named an official sponsor of...
Premier League giants Liverpool have extended their partnership with leading full-service travel site Expedia. The extension will see Expedia continue on as a principal club partner and official shirt sleeve sponsor for both the men’s and women’s team for a further four years. The partnership extension will see Expedia continue to provide fans with unique experiences including offering fans free transport for LFC Women's away matches in the Barclays Women's Super League. Liverpool and Expedia will also continue to collaborate on the content series campaign, 'Nothing Beats Being There'. Expedia has been a Partner of the Liverpool team since 2020. Ben Latty, Commercial Director at Liverpool FC, commented, "We’re thrilled to announce the extension of our partnership with Expedia for another four years. Travel is an incredibly important part of our fans’ matchday experience, so we are proud to have a world leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”
England and Manchester City footballer Jack Grealish has signed a long-term agreement with PUMA, joining the German sportswear brand as a brand ambassador. Prior to joining PUMA, Grealish was with...
The US topflight of professional football, Major League Soccer (MLS), has announced a multi-year partnership extension of its deal with German sportswear and sports equipment giant Adidas. The deal is...
This article contains information regarding the organisations enjoying a strong branding presence across the Premier League’s physical and digital assets as its sponsors for the 2022-23 season. Also ReadPremier League...
With the aim of bridging the gender gap in cricket, PUMA disclosed how a Google search about the Indian cricket team captains only displays the men’s team skippers Rohit Sharma...
Sponsors are not only a massive revenue source in football, but also a determining factor in the aesthetic of a club’s jerseys and the legacy that may or may not...
Indian professional football club Kerala Blasters have announced an agreement with Indian cricketer Sanju Samson. Samson, who hails from Thiruvananthapuram, Kerala, has been on-boarded by the Indian Super League outfit...
English professional football club Chelsea have announced a new multi-year regional deal with Chinese sports trading card platform FansMall. The deal will see FansMall become the Official Trading Card &...
Adidas has announced a new partnership with Loitongbam Ashalata Devi, the captain of the India senior women's national football team. Devi will work closely with Adidas to engage and inspire...
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Atlético de Madrid’s physical and digital assets as their sponsors and partners for the 2022-23...
English football club Manchester United have signed Safia Middleton-Patel for the women's team, following the 18-year old signing her first professional contract with the club. The young goalkeeper who has been with United since 2020, was also a member of the U-21 WSL Academy League and cup winning team last season and now has moved to the first team. Middleton-Patel is the 10th player to sign for the women's first team from the Academy since its reformation in 2018. Speaking about her new contract, Safia Middleton-Patel, said, "I’m over the moon to sign professionally with Manchester United. It’s a surreal moment for me and my family. I have to say a massive thank you to all the staff - everyone has been amazing with me throughout my journey to get here.”
This article contains information regarding the organisations enjoying a strong branding presence across Leeds United Football Club’s (LUFC) physical and digital assets as their sponsors for the 2022-23 Premier League...
Viacom18 is all set to take over the media rights of the Indian Super League (ISL) from the 2024/25 season. Viacom18 will replace Star Sports Network, which currently holds the...
The made in India Pixstory app took the centre-stage at the Premier League match Arsenal vs Manchester United at the Emirates stadium on Sunday. NBA star and Pixstory brand ambassador Dwight Howard kicked off proceedings with a pitch for a cleaner social media. This was followed by more than 50,000 fans in the stadium using Pixstory clappers to make some noise and raise awareness against online hate. Using cutting-edge AI, Pixstory’s algorithms filter out hate speech, promoting decency in conversations and breaking the echo chambers that have formed on social media. In attendance were global honchos from the corporate world including Amit Mittal, former special advisor to President Joe Biden, Yosuke Sasaki, Softbank chief of staff, and Cara Sweeney, senior Coca Cola official. They were joined by top journalists, including Variety Executive Editor Steven Gaydos and Athletic Senior Editor Kevin Coulson. Apart from Arsenal, more marquee clubs including Juventus and PSG Feminines have partnered with Pixstory in the mission to build a better social media space. The app is collaborating with the Oxford Internet Institute on research towards building a safer and more collaborative social platform.
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