Hyderabad FC Sponsors 2022-23
Following are the organisations serving as sponsors and brand partners to Indian Super League club Hyderabad FC and enjoying a strong branding presence across their physical and digital assets. Also...
Football Sponsorships News Page 32
Latest News
Manchester City ink Sportium partnership
Reigning Premier League champions Manchester City have announced Spanish betting firm Sportium as their Official Betting Partner in Latin America. The partnership will see Sportium work with Manchester City to...
Parimatch teams up with Newcastle United
Sports betting firm Parimatch has been announced as an Official Betting Partner of Premier League club Newcastle United. The partnership will be focused on media rights. Dale Aitchison, Newcastle United...
Harry Kane’s Nike deal "put on hold" due to Haaland effect
Tottenham Hotspur's star striker Harry Kane has had his lucrative boot deal with Nike "put on hold". Kane was supposed to extend his contract with Nike after the upcoming Qatar...
Arsenal extend Adidas deal until 2030
English football club Arsenal have renewed their partnership with Adidas until 2030, having reunited with the German company after 25 years ahead of the 2019–20 season. The club's last contract...
AC Milan ink MonkeyLeague partnership
Serie A club AC Milan have announced a new partnership with Web3 game MonkeyLeague, which has signed on as the club's Official NFT Gaming Partner. The partnership will see MonkeyLeague...
Liverpool net Coca-Cola deal
Premier League club Liverpool have inked a multi-year agreement with American beverage giant Coca-Cola. The partnership will see Coca-Cola join as an Official Partner of the club. The deal will...
Tottenham Hotspur partner with Coca-Cola
Premier League club Tottenham Hotspur have announced a multi-year partnership with global beverage firm Coca-Cola. The multi-year agreement will see Coca-Cola's wide range of products, including Coca-Cola and Coca-Cola Zero...
Hummel releases toned-down kits for Denmark in protest of Qatar World Cup
Hummel said it had toned down the details on Denmark’s World Cup jerseys and also released a black kit. The new red kit is inspired by its Euro 92’ success when Denmark won its only major title but has its logo and details barely visible. An all-black design, which Hummel said signifies the “colour of mourning”, will be its third kit in Qatar. Denmark will wear kits at the World Cup that were designed by manufacturer Hummel as a protest against Qatar’s human rights record ahead of the tournament, the sportswear company said on Wednesday. The DBU said its two training kit sponsors would make way for messages critical of Qatar while it will also minimise the number of trips to the country to avoid commercial activities that promote the World Cup hosts’ events. “We’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons,” Hummel Sport said on Instagram.
Tommy Hilfiger names Thiago Alcântara timepiece brand ambassador
Global fashion brand Tommy Hilfiger has reached an agreement with professional footballer Thiago Alcântara, player for the senior men's teams of Liverpool and Spain, naming him a brand ambassador for...
Jürgen Klopp is named Fischer's Brand Ambassador
Jürgen Klopp, manager of Liverpool Football Club's senior men's team, has been named Brand Ambassador for Fischer, a German industrial corporation, in a deal commencing on January 1, 2023. Klopp...
Football Australia signs Subway as naming rights partner
The football governing body of Australia, Football Australia, has agreed to a deal with American fast food chain Subway. The three-year partnership makes the sandwich maker the new naming rights...
Inter Milan sign LeoVegas.News as infotainment partner
Serie A TIM side Inter Milan have struck a sponsorship agreement with the football magazine division of LeoVegas.News, which has been brought on board as the new infotainment partner on...
Leicester City Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Leicester City’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read...
Decentraland metaverse welcomes LaLiga with StadioPlus licence deal
Spanish football league LaLiga has announced a licencing agreement with Valencia-based Spanish technology company StadioPlus. The deal will see the two parties collaborate over a Decentraland metaverse project. StadioPlus, a...
Everton Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Everton’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read -...
Football Manager 2023 secures licence for UEFA club competitions
Video games developers Sega and Sports Interactive have announced their licensing partnership with UEFA, which will allow the 2022 edition of their flagship football manager simulation video game series, Football...
Arsenal Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Arsenal’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also read: Arsenal...
Real Sociedad Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Real Sociedad’s physical and digital assets as their sponsors and partners for the 2022-23 season....
Borussia Dortmund expand Footballco deal to enfold Japan
German football club Borussia Dortmund and Footballco have extended and expanded their social media partnership to include the former's social content operation in Japan. Through a 2019 agreement, Footballco currently...
Paris Saint-Germain Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Ligue 1 team Paris Saint-Germain’s (PSG) physical and digital assets for the 2022-23 season. MAJOR PARTNERS Nike...
Manchester United announce Therabody as Global Partner
Therabody, a global wellness technology brand, has announced an expansion with Premier League club Manchester United, becoming a Global Partner of the football club. The partnership will increase Manchester United's...
Arsenal announce partnership with Pixstory to fight online abuse
English football club Arsenal have announced a partnership with Pixstory, an integrity-based social media platform, to reduce abuse and hate speech in online fan conversations, and have joined the platform...
Deportivo Alavés sign shirt sponsorship deal with LEA
Deportivo Alavés have announced a sponsorship deal with with LEA, making the local cosmetics and personal care company their primary jersey sponsor for the 2022–23 season. The Álava-based business returns to...
UEFA Champions League audio rights for US, Canada and Chile picked by TuneIn
The UEFA Champions League (UCL) live radio rights for the US, Canada and Chile have been acquired by audio streaming service Tuneln. With the new deal, Tuneln's premium subscribers will...
LaLiga targets €3bn windfall through 15-year deal with Galaxy Racer
LaLiga has struck a 15-year deal with Dubai-based esports and gaming organisation Galaxy Racer (GXR) to broaden the Spanish football league's appeal among younger fans. Galaxy Racer (GXR) was founded...
Sunil Chhetri nets Pintola partnership
Indian food brand Pintola has roped in Indian men's national football team captain Sunil Chhetri as a brand ambassador as part of a multi-year partnership. Chhetri will be the face...
Manchester United comfirm DreamSetGo partnership
Mumbai-based Indian sports tourism agency DreamSetGo has been announced by Manchester United as their Official Supporter Travel Supplier for India. The partnership will focus on increasing the team's fan involvement...
Chennaiyin FC make GenX Associate Sponsor for 2022-23 season
Two-time Indian Super League (ISL) champions Chennaiyin FC have announced men’s innerwear and athleisure brand GenX as their Associate Sponsor for the 2022-23 season. GenX, an affiliate of Lux Industries...
FC Barcelona renew Scotiabank partnership
The partnership between FC Barcelona and Scotiabank has been extended through June 30, 2026, as announced by the club on their website. As a result, the Canadian bank will continue...
The Football Sponsorship section on SportsKhabri provides a detailed overview of the business relationships that form the world of football. Here you will find details of new and renewed partnerships for 2025 in major football leagues. This page is a great resource for visitors interested in the commercial side of soccer, offering information on sponsorship deals, global brand involvement with clubs and strategic alliances affecting the marketing and visibility of the sport and teams.
Read all the latest news on Page 32.
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