Partnership ends after five years. Bundesliga giants FC Bayern Munich has announced that they will be mutually ending their partnership with Qatar Airways. Qatar Airways and Bayern Munich have been...
Sunderland signs multi-year extension. Sunderland AFC has renewed their partnership with leading footwear and apparel firm, Nike. The partnership renewal will see the Nike logo present on the Sunderland club...
Arsenal partnered with Sportsbet.io in 2020 with a deal marking a massive milestone in sports sponsorship history. Partnering with one of the most popular football teams globally portrayed a rising...
Second-highest points tally in the league since Sir Alex Ferguson’s retirement a decade ago. End of the team’s worst trophy drought in three decades. Given how the season started, things...
This article contains information regarding the organisations enjoying a strong branding presence across the Zambia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Soccer in the United States has long played second fiddle to more popular sports like football and basketball. Even among those Americans who consider themselves soccer fans, most of the...
English professional football club Aston Villa have announced a new multi-year partnership with online betting firm BK8, which will join the club as their new Principal Partner and front-of-shirt sponsor...
Major League Soccer (MLS) club Inter Miami have announced a partnership with mobile technology and e-commerce platform Everi as part of their mobile strategy to boost fan engagement. As part...
PepsiCo has announced a three-year extension of its partnership with the Union of European Football Associations (UEFA), which will see PepsiCo continue on as a UEFA partner till 2027. PepsiCo...
This article contains information regarding the organisations enjoying a strong branding presence across the Republic of Ireland men’s and/or women’s national football teams’ physical and digital assets as sponsors and...
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