Football News and Updates Page 86

LaLiga inks TVM deal

Korean firm TVM has been named as the Official metaverse partner of the LaLiga. The partnership will see LaLiga work with TVM to create an official digital environment which will engage the fans and also integrate the other partners of LaLiga. The 'Triverse' which is TVM's blockchain based, is dubbed as the 'metaverse for sports' that allows different leagues and clubs to create interactive experiences for the fans, provides access to content and also take part in mini-games. The LaLiga has also announced that the 'Web 3.0' development is aimed at expanding their reach, especially towards a younger crowd and also international fans, the development itself is one of the league's major steps into their digital transformation.

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May 23, 2022 Aditya Chaudhuri

AS Monaco expand VBET agreement

Ligue 1 club AS Monaco have extended their partnership with online sports betting firm VBET.  The new three-year partnership will see the Monégasque club work with VBET as they aim...

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May 21, 2022 Staff

Bundesliga signs triple NFT partnership

The German Football League (DFL) has awarded licences worth more than US$179m for stickers, trading cards and NFTs to three companies: OneFootball, Sorare and Topps, which is a 208% increase from their previous deals. From the 2023/24 season, OneFootball will serve as an Official Partner of the Bundesliga and gain the rights to create digital trading cards and video moments NFTs, which could be collected, traded and sold on their Aera marketplace. Sorare will gain exclusive rights to use NFTs based on the Bundesliga players in a fantasy game, while Topps will have the rights to create physical digital stickers and trading card game and NFT equivalents of the same. All of the NFT-based agreements will last till the end of the 2024/25 season, while Topps’ physical stickers deal will last until the end of the 2028/29 season.

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May 20, 2022 Aditya Chaudhuri

Liverpool partner with Extreme Networks

Premier League giants Liverpool have inked a new partnership with cloud-enabled networking brand Extreme Networks. The multi-year partnership will see Extreme Networks serve as the club’s Official Wi-Fi network solutions...

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May 20, 2022 Aditya Chaudhuri

Serie A inks WSC Sports deal

Serie A, Italy's premier football league, has announced a new partnership with global AI-driven sports video technology firm WSC Sports. The deal will see WSC Sports work on creating real-time...

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May 20, 2022 Aditya Chaudhuri

BKT renews LaLiga partnership

Mumbai-headquartered tyre manufacturing firm Balkrishna Industries Limited (BKT) has extended its global sponsorship agreement with Spanish football league LaLiga for a further three years. The new deal is set to...

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May 19, 2022 Aditya Chaudhuri

CONMEBOL inks OneFootball partnership

The South American Football Confederation (CONMEBOL) has announced a streaming partnership with football media platform OneFootball, which will let viewers get access to the sport in Brazil and Latin America....

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May 19, 2022 Aditya Chaudhuri

Nike terminates Spartak Moscow partnership

Nike has ended its sponsorship deal with Russian Premier League club Spartak Moscow. The decision comes following the club’s exclusion from European competitions next season after UEFA announced that Russian teams won’t be allowed to participate in major UEFA tournaments for the upcoming 2022-23 season due to the country’s ongoing invasion of Ukraine. Nike, which served as Spartak Moscow’s shirt supplier since 2005, will no longer continue its role with the club. The Russian club have announced that they have started looking for new partners.

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May 17, 2022 Staff

Arsenal announce Unagi partnership

Premier League club Arsenal have announced a long-term partnership with Unagi, which will see the Gunners join Unagi's upcoming fantasy football game, Ultimate Champions. Ultimate Champions will be a free-to-play...

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May 17, 2022 Aditya Chaudhuri

2021-22 UEFA Europa League Final Preview: Eintracht Frankfurt vs Rangers

UEFA’s second-biggest club football trophy is up for grabs this week. Both Eintracht Frankfurt and Rangers have defied all odds to reach this stage and are set to face off...

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May 17, 2022 Kayomard Irani

Out and proud: Jake Daniels kick-starts normalisation of male LGBTQ+ footballers in UK by coming out as gay, but there’s a long way to go

There aren’t enough superlatives to articulate the extent of bravery it must have taken for Daniels to make this decision, that too at the very beginning of his career. After all, there’s a reason there haven’t been any openly gay male footballers in the UK in over three decades; there are very few of them across the world at all. Unlike its female counterpart, men’s football is plagued by homophobia to its very core. Troubled by the prospect of having to endure abuses and vile chants their entire lives, players have for long chosen to live closeted, lead a life of lies and refrain from simply being who they truly are. Even in retirement, very few footballers have chosen to come out and try to foster an environment that would encourage people of the LGBTQ+ community to live openly. It hasn’t been easy, however. Societal discriminations percolate into sporting communities, as is their wont. Matters of abuse on racial, communal and religious grounds have only recently become subjects of import, and even slower is the rate at which changes take effect. It is no surprise, therefore, that having openly gay male footballers in the game is almost unheard of, let alone being something that should have long been normalised.

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May 17, 2022 Anshuman Joshi

Top 5 Manchester City players of the 2021/22 season

Manchester City recently crashed out in the most incredible of ways to a resilient Real Madrid side in the semi-finals of the UEFA Champions League. However, the English champions have the...

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May 16, 2022 Rahul Naresh

Top 10 richest active male footballers in the world in 2022

Football is a sport that is played in over 200 countries worldwide, with nearly 300 million players playing the game all around the globe. Its reach and popularity makes it...

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May 16, 2022 Rahul Saha

UEFA announces TikTok partnership

Social media entertainment app TikTok has signed a new deal with the UEFA that will see it become a Global Sponsor of the 2022 European Women's Football Championship. The partnership...

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May 16, 2022 Aditya Chaudhuri

Chelsea announce WhaleFin partnership

WhaleFin becomes the Official Sleeve Partner of the club. European and world champions Chelsea Football Club have signed a new partnership with global leader of digital asset products and infrastructure,...

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May 13, 2022 Staff

FIFA ends long-term partnership with EA Sports

FIFA has announced that it will not be renewing its three-decade-long licensing agreement with Electronic Arts for its football simulation video game series which has been, due to the agreement,...

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May 12, 2022 Aditya Chaudhuri

Luka Modri? partners with SofaScore

Croatian sports data firm SofaScore has announced Luka Modri? as its brand ambassador. By bringing Modri? onboard, SofaScore hopes to boost its profile and reach out to wider audiences ahead...

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May 11, 2022 Aditya Chaudhuri

AC Milan and OPPO Italia renew partnership

Serie A giants AC Milan have renewed their partnership with OPPO Italia that will see the mobile brand continue to serve as the Official Mobile Partner of the AC Milan...

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May 11, 2022 Aditya Chaudhuri

<strong>MLS scores Socios deal</strong>

Major League Soccer (MLS) has announced a multi-year partnership with fan engagement platform Socios.com, which will see the latter become the Official Fan Loyalty Partner of all MLS teams except...

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May 10, 2022 Staff

Liverpool announce Interwetten partnership

Premier League giants Liverpool FC have announced a multi-year regional partnership with sports betting operator Interwetten, with the latter joining as an Official Partner of the club.The partnership will see...

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May 10, 2022 Staff