LTA signs new deal with BRITA
The Lawn Tennis Association (LTA) has roped in water filtration company BRITA as its Official Water Partner for the 2024 season. The partnership will see BRITA supply the players, officials,...
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Chennaiyin FC join forces with HCLFoundation
Chennaiyin FC have announced a collaboration with HCLFoundation, which drives the corporate social responsibility (CSR) agenda of global tech company HCLTech in India, roping it in as their Social Cause...
Serbia national football team sponsors 2024
This article contains information regarding the organisations enjoying a strong branding presence across the Serbia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
McLaren Formula 1 Team extend BAT partnership
McLaren Formula 1 Team have announced a multi-year partnership agreement with British American Tobacco (BAT), which will thus continue on as the Woking-based British team's Official Principal Partner. As per...
NBA nets deal with Kendall-Jackson Winery
The National Basketball Association (NBA) and Kendall-Jackson Winery have announced a multi-year partnership agreement, which designates the latter as the Official Wine of the NBA and USA Basketball, as well...
PGA of America extends Michelob ULTRA deal
The PGA of America and Anheuser-Busch have announced a multi-year partnership extension agreement, which will see Michelob ULTRA continue on as the Official Beer Sponsor of the PGA Championship through...
New York City FC partner with DocGo
Major League Soccer (MLS) club New York City FC (NYCFC) have signed a partnership agreement with DocGo, a global provider of tech-enabled mobile health services, which will see "Ambulnz by...
Mumbai Indians sign deal with Parksons Cartamundi
The Mumbai Indians (MI) have announced a partnership agreement with Parksons Cartamundi, a playing cards brand. The partnership will see Parksons Cartamundi work with the MI to launch a brand...
Formula E teams up with Aggreko
Formula E has announced a multi-year deal with global energy solutions provider Aggreko, which will thus provide its latest sustainable tech to the the racing series to help it achieve...
Gareth Bale teams up with SBOTOP
Former Real Madrid star Gareth Bale has been announced as a brand ambassador of international betting operator SBOTOP. SBOTOP, which is owned by Isle of Man–based firm Celton Manx, will...