Thomas Cook ropes in Ashwin for latest campaign
Travel services firm Thomas Cook has roped in Indian cricketer Ravichandran Ashwin and Bollywood actor Vikrant Massey as their latest brand ambassadors. Ashwin and Massey both star in Thomas Cook's...
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LFP ropes in McDonald's for Ligue 1
The Ligue de Football Professionnel (LFP), the governing body that looks after professional football in France and Monaco, has roped in McDonald's as the new Title Sponsor of the Ligue...
LA Clippers partner with HERDEZ
The LA Clippers have announced a partnership agreement with Mexican salsa brand HERDEZ, roping it in as their Official Salsa and Guacamole Partner for the next two NBA seasons. The...
McLaren F1 Team and New Era extend partnership
New Era has extended its long-standing partnership agreement with McLaren Formula One Team and will thus continue as their Official Headwear Partner. The partnership extension will put the New York-based...
An interview with Sudeshna Saha, regional head of Myprotein India
We recently got the chance to speak with the regional head of India for health and fitness brand Myprotein, Sudeshna Saha. The Manchester-based company was founded by Oliver Cookson in...
McLaren Racing expand Google partnership
McLaren Racing have announced an expansion of their partnership with Google, which will thus continue on as their Official Primary Partner as well as an Official Partner of the NEOM...
Team Liquid teams up with Mysten Labs
Team Liquid has announced a strategic partnership agreement with Web3 infrastructure company Mysten Labs. The partnership aims to "highlight the rapidly developing Sui gaming ecosystem and to improve engagement for...
Fulham FC extend Kitman Labs agreement
Fulham FC have renewed their partnership agreement with Software-as-a-Service (SaaS) performance intelligence platform Kitman Labs.
Emirates announced as Official Airline of Wimbledon
The All England Lawn Tennis Club (AELTC), known best as the official host of The Championships, Wimbledon, has on-boarded Emirates as the Official Airline of the Grand Slam on a...
National Hockey League (NHL) 2023/24 Sponsors
This article contains information about the organisations serving as official sponsors and partners to the National Hockey League (NHL), the premier men’s franchise hockey league in North America, for its...
