Olympic medallist headlines the latest digital campaign. ICICI Prudential Life Insurance has roped in Tokyo 2020 bronze medallist Lovlina Borgohain as a brand ambassador for its latest digital campaign...
The globally renowned Staples Center, home to the NBA Games of the LA Lakers and the LA Clippers, has just struck a naming rights deal that will rename the stadium’s...
India cannot evolve into a sporting nation through watching television alone; people’s interests as both viewers and potential players need to be taken into account and respected by sports leagues...
Accor Group signs partnership deal for the next Summer Olympic and Paralympic Games. Paris 2024—sobriquet for the next summer Olympic and Paralympic Games—has announced its latest partnership with French...
With the rapid growth of cryptocurrency, it was only a matter of time before these crypto-based companies dipped their toes in the fastest and riskiest discipline of sports. When...
Sports is the closest anything has come to depict the lessons of everyday life. The massive influx of cash on sports has seen professional athletes earn millions and take their...
New platform to help IOC engage with fans in between Games. Licensed merchandise giant Fanatics has announced its latest partnership with the International Olympic Committee (IOC), which will see the...
WWE over the years has produced exciting and breathtaking talents who have took the audiences by storm. Vince's brand has successfully established itself as the most watched pro-wrestling show filled...
There have been many outstanding players to play the game of snooker, which is a tough art to master. Played internationally, the craze of the game is something to experience...
The ace shuttler joins as one of the captains of Squad Spinny. Spinny, an Online-To-Offline (O2O) retail platform that is used to buy and sell cars, has announced that...
Indian golfer announces her first-ever sponsorship deal. Professional golfer Aditi Ashok announced her first ever sponsorship deal, becoming a brand ambassador for Radisson Hotels America. The 2020 Summer...
The 76th season of the National Basketball Association got underway earlier this week.One of the wealthiest and most watched professional sports leagues in the world, the NBA is followed by...
Snooker is not a very popular game as far as India is concerned, but the country has produced some extraordinary snooker talents over the years who have bagged several honours....
MPL to sponsor all National Championships for the next five years. The All India Chess Federation (AICF) have announced MPL Foundation as their principal sponsor, which will see MPL...
LA Lakers add Socios.com as partner to enhance global fan engagement The Los Angeles Lakers have announced Socios.com as their new team sponsor, with the global blockchain provider joining...
Olympic medallists set to star in digital and print campaigns. Following their strong show at this year's Tokyo Olympics, the Indian athletes have been flooded with sponsorship deals and...
Olympic medallists brought on board to endorse company's portfolio. Amrutanjan Healthcare has announced Tokyo 2020 Olympic medallists — weightlifting silver medallist Mirabai Chanu and wrestling bronze medallist Bajrang Punia...
Inaugural race to be held on November 21. Formula One announced on Friday that the Losail International Circuit in Qatar will hold the inaugural Qatar Grand Prix on November...
Bollywood actor announced as NBA’s Brand Ambassador for India. The National Basketball Association announced on Friday that Bollywood actor Ranveer Singh would be the NBA Brand Ambassador for India....
As Netflix releases its latest piece on one of the greatest Formula One drivers, Michael Schumacher, we look at the top quotes from the documentary. “100% perfection, to reach...
German racing team announce a long-term deal with FTX. Formula One champions Mercedes have announced a long-term deal with global cryptocurrency firm FTX. As part of the deal, FTX’s...
British team announce multi-year extension. British racing team McLaren have announced a multi-year extension of their partnership with technology company Arrow Electronics. As part of the extension, the Colorado-based...
Multi-year deal will see Mighty Jaxx release Formula One vinyl figures. Formula One has announced a multi-year partnership with phygital collectibles company Mighty Jaxx. The partnership will see Mighty...
Norris errs late to hand Hamilton the win. Lewis Hamilton took his 100th career victory following a dramatic Russian Grand Prix that saw long time race leader Lando Norris make...
Hamilton suffers a late pit lane crash to leave the champion starting P4. Following their incredible win at Monza, McLaren carried on their strong run as Lando Norris clinched his...
Cryptocurrency-based companies have become one of the biggest sponsors and partners in world sports today. With multiple sports clubs and teams partnering with cryptocurrency platforms, the sports industry is embracing...
The American F1 team announce same driver line-up for upcoming season. Haas have announced on Thursday that they will be sticking with their current driver pairing of Mick Schumacher...
From the likes of the Chicago Bulls and the Philadelphia 76ers to the new NBA Top Shot, Crypto firms are tapping into the money-laden NBA market. The rate at which...
Olympian stars in CRED's latest ad. Olympic gold medallist Neeraj Chopra kicked off the resumption of the second phase of the Indian Premier League with his role in CRED's...
Silver medal-winning Olympian teams up with Mastercard and RBL Bank. Following her triumphant Olympic run at this year's 2020 Tokyo Olympics, weightlifter Mirabai Chanu has become a magnet for...
