India’s performance at Paris Paralympics 2024
Here's an overview of India's performance at the recently-concluded 2024 Paris Paralympics. Written by Neha Johri.
Latest News on Other Sports Page 2
Latest News
India at the Paris Paralympics 2024 so far
Just like the Summer Olympics, the Summer Paralympics are held every four years as well. Para athletes participate in different sporting events. This year the Paralympics began on August 28,...
Indian Racing Festival welcomes Mobil as Performance Sponsor for its 2024 edition
The Indian Racing Festival (IRF) has onboarded Mobil, a leading name in the world of motor oils, as the performance sponsor for the 2024 season. This collaboration will see high...
Meghalaya set to sponsor Jubilant Divine Esports
Indian esports team based out of Meghalaya, Jubilant Divine Esports has found a new sponsor in the Government of Meghalaya. Meghalaya becomes the first-ever Indian state to officially sponsor an...
SportsKPI joins U Mumba as Strategic Partner ahead of PKL 11
SportsKPI have announced a strategic partnership with U Mumba for the upcoming Pro Kabaddi League Season 11. With its expertise in sports analytics and technology, SportsKPI provided comprehensive support to...
Antim Panghal teams up with Earthraga
Indian wrestler Antim Panghal has been revealed as the latest brand ambassador of Indian skincare brand Earthraga.
PARIS OLYMPICS 2024 – DAY 14 RECAP
On the 14th day, the No.1 team in the Men’s Table Tennis, Republic of China took home the Gold winning 3-0 against Sweden. Since the introduction of the Men’s Event...
Paris Olympics 2024 – Day 13 Recap
Here are the highlights from the thirteenth day of the 2024 Paris Olympic Games, which saw two medals being added to India's tally.
Paris Olympics 2024 – Day 12 Recap
Here are the highlights from the twelfth day of the 2024 Paris Olympic Games, which saw no medals being added to India's tally.
WWE inks deal with Aires Tech
World Wrestling Entertainment has announced a multi-year global partnership agreement with Aires Tech, which becomes an Official WWE Partner.
PGA teams up with Procore Technologies
The PGA Tour has signed a deal with Procore Technologies, a global provider of management software for the construction industry.
Paris Olympics 2024 – Day 11 Recap
Here are the highlights from the eleventh day of the 2024 Paris Olympic Games, which saw no medals being added to India's tally.
Paris Olympics 2024 – Day 10 Recap
Here are the highlights from the tenth day of the 2024 Paris Olympic Games. Written by Neha Johri.
Paris Olympics 2024 – Day 9 Recap
Day 9 of the 2024 Paris Olympics saw tennis legend Novak Djokovic (Serbia) complete a career Golden Slam by taking gold, beating Carlos Alcaraz (Spain) 7-6, 7-6 in the Tennis...
Paris Olympics 2024 – Day 6 Recap
Here are the highlights from the sixth day of the 2024 Paris Olympic Games. Written by Neha Johri.
Brands sent legal notice after latching onto Manu Bhaker’s win without sponsoring her
Legal notices for infringing Manu Bhaker's personality rights are expected to be sent to brands who used photos or videos of the Indian Olympic medal winner in congratulatory marketing and advertisements without sponsoring her, according to an ET report.
Paris Olympics sponsor pulls out of Games after opening ceremony backlash escalates
A Mississippi-based company has pulled its adverts from the Paris Olympics after being left angry by a scene in the opening ceremony.
Adidas extends deal with Great Britain for Paris 2024
The British Olympic Association has renewed its deal with Adidas, thus making it the longest running athletics partnership agreement.
Mirabai Chanu teams up with Star Cement
Indian Olympic medallist Saikhom Mirabai Chanu has teamed up with Indian cement brand Star Cement, becoming its latest brand ambassador.
Paris 2024 Olympics and Paralympics Partners and Supporters
This article contains information about the official partners, sponsors and supporters of the Paris 2024 Olympic and Paralympic Games (commonly referred to as "Paris 2024").
Play Sports ropes in Sania Mirza and MC Mary Kom as brand ambassadors
Media company Play Sports has roped in tennis legend Sania Mirza and boxing star MC Mary Kom as brand ambassadors.
Antim Panghal signed by ASICS
19-year-old Indian professional wrestler Antim Panghal has been signed by Japanese sports performance brand ASICS.
Indian Olympic Association (IOA) partners with Bharat Petroleum
The Indian Olympic Association (IOA) has inked a four-year deal with Indian oil and gas firm Bharat Petroleum Corporation Limited (BPCL).
A conversation with Apurv Gupta | Head of Contact Sports, Capri Sports
In a recent exclusive interview, we had the opportunity to speak with the head of contact sports at Capri Sports, Apurv Gupta.
PV Sindhu: Endorsements | Investments
Pusarla Venkata Sindhu is one of the most recognised names in India. Having won gold at the 2019 World Championship and having become the first Indian female athlete to win two individual medals at the Olympics, worldwide success has made the badminton player hailing from Hyderabad a sporting icon in the country. Sindhu had a career-high ranking of world no. 2 in 2017, and recently won gold at 2022 Commonwealth Games. Aside from her on-court heroics, Sindhu is also one of the highest-paid female athletes, as reported by Forbes. With Sindhu being a brand magnet, here we take a look at the shuttler’s endorsement deals over the years. Biryani By Kilo - Biryani By Kilo (BBK), a food start-up run by Gurugram-based Sky Gate Hospitality Pvt. Ltd., announced acer shuttler, PV Sindhu, as its first-ever brand ambassador in January 2023. Sindhu will be seen face as the face of the brand, with their association considered more meaningful since the shuttler was born and brought up in Hyderabad according to the brand. Talking about their association, Sindhu said, “I am happy to be associated with Biryani By Kilo(BBK) as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh handi biryanis, dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”
PV Sindhu becomes Hoop brand ambassador and investor
Health company Hoop has roped in Indian star badminton athlete PV Sindhu as an investor and brand ambassador.
Neeraj Chopra stars in latest Under Armour ad campaign
Indian track and field athlete Neeraj Chopra headlines the latest Under Armour campaign, titled “ZIDD FOR MORE”.
Special Olympics extends Coca-Cola deal
The Special Olympics committee has announced a new eight-year partnership extension agreement with The Coca-Cola Company.
Indian Olympics Association (IOA) Sponsors 2024
This article contains information about the official sponsors and partners of the Indian Olympics Association (IOA) ahead of Paris 2024.
IOA partners with Aditya Birla Capital
The IOA has roped in Indian financial services conglomerate Aditya Birla Capital Limited as an Official Sponsor of Team India for Paris 2024.