BAI nets new Ticmint deal
Ticmint joins as Official Ticketing Partner for Yonex-Sunrise India Open The Badminton Association of India (BAI) has inked a new deal with ticketing platform Ticmint who will join as the...
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Tiger Shroff revealed as Kho-Kho World Cup 2025 brand ambassador
Shroff becomes second Bollywood actor to be revealed as brand ambassador The Kho-Kho Federation of India (KKFI) has roped in Bollywood actor Tiger Shroff as the Brand Ambassador for the...
Top 10 most marketable basketball players in 2024
In this article, we take a look at the most marketable basketball players in 2024. Based on SportsPro's "50 Most Marketable Athletes" list.
NBA nets Wingstop deal
Wingstop joins as Official Chicken Partner The National Basketball Association (NBA) has signed a new partnership with American restaurant chain, Wingstop, who will be joining as the Official Chicken Partner...
WNBL joins forces with Latina Fresh
The Women's National Basketball League (WNBL) has announced a new partnership with Latina Fresh, who will be joining as a Major Partner of the league for the 2024/25 season.
TUMI signs golfers Nelly Korda and Ludvig Åberg as Global Brand Ambassadors
International travel and lifestyle brand TUMI has roped in professional golfers Nelly Korda and Ludvig Åberg as global brand ambassadors.
Milind Soman roped in as JBG Kolkata World 10K 2024 brand ambassador
National fitness icon Milind Soman has been unveiled as the official brand ambassador of the ninth edition of JBG Kolkata World 10K.
Manu Bhaker strikes a deal with Golden Bullet
Mumbai-based tools manufacturer Golden Bullet has roped in Manu Bhaker as a brand ambassador. More details inside.
India’s performance at Paris Paralympics 2024
Here's an overview of India's performance at the recently-concluded 2024 Paris Paralympics. Written by Neha Johri.
India at the Paris Paralympics 2024 so far
Just like the Summer Olympics, the Summer Paralympics are held every four years as well. Para athletes participate in different sporting events. This year the Paralympics began on August 28,...