Tennis Australia, the governing body of tennis for Australia, has announced a three-year partnership agreement with sportswear brand New Balance. The deal will see New Balance become the Official Performance...
A former World No. 1, Russian professional tennis player Daniil Medvedev has won a total of 20 career singles titles, including his maiden Grand Slam title at the 2021 US...
World No. 3 tennis player Daniil Medvedev has joined esports organisation M80 as a co-owner. Medvedev, an avid gamer, will be "advising the organisation on esports endeavours (partnerships, growing the fan...
The International Tennis Federation (ITF) has roped in Spanish energy firm Iberdrola as the Official Energy Partner of the Billie Jean King Cup by Gainbridge — the women’s World Cup...
Andrey Rublev is a Russian professional tennis player. With 14 ATP singles titles, including an ATP 1000 title in Monte Carlo this year, Rublev has emerged as one of the...
UBS Group has revealed that it will continue sponsoring tennis legend Roger Federer until at least 2025. The Zürich-headquartered investment bank and financial services company has also said that further...
Indian franchise-based tennis tournament Pro Tennis League (PTL) has on-boarded Emirati real estate and property management company Harven Realtors as the title sponsor of its fifth season, which is set...
As both men's and women's tennis navigate through a phase of transition, we are witnessing the gradual departure of the current generation of stars. This transition paves the way for...
Indian tennis star Sumit Nagal has signed a new three-year deal with energy drink brand Gatorade. The four-time ATP Challenger Tour champion and one-time junior Wimbledon doubles champion is currently...
Japanese sports performance brand Asics has added Indian professional tennis player Sumit Nagal to its star-studded roster of athletes. The announcement was made at the Asics Store in Lucknow, where...
The Bryan brothers, Mike and Bob, have been announced as brand ambassadors of New York-based performance eyewear firm RIA Eyewear. The brothers join Gigi Fernández on RIA's team of ambassadors...
Ubisoft has revealed that Daniil Medvedev is joining its Tom Clancy's Rainbow Six Siege roster as a Game Ambassador. As per the agreement, Medvedev will work with the development team...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the 2023 edition of the US Open — one of the...
Spanish tennis star Carlos Alcaraz has extended his partnership with tennis equipment brand Babolat for a further seven years, following a renewal agreement. The deal will see Babolat continue to...
The US Open has announced a multi-year renewal of its partnership with global integrated payments firm American Express, which will thus continue to be a partner of the event and...
The US Open has extended its partnership with Middle East and North Africa-based sports broadcaster BeIN Sports, which will continue to hold the exclusive media rights for the prestigious tennis...
Tennis star Iga ?wi?tek has joined the Indian global digital services company Infosys as a Global Brand Ambassador. The multi-year deal was signed on August 25. Infosys has already shown...
Tennis legend Rafael Nadal has been announced as an ambassador for Infosys and its digital innovation, following a three-year partnership agreement between the Spaniard and the Indian digital services and...
The US Open has extended its partnership with hospital network Mount Sinai Health System till 2026. The partnership extension will see Mount Sinai continue on as the Official Hospital and...
The US Open has announced a multi-year extension of its partnership with jewellery brand Tiffany & Co., which will continue on as the Official Trophy Partner of the event. The...
Former US professional tennis player Andy Roddick has been announced as a Global Tennis Ambassador by online betting platform Betway. The role will see Roddick bring "exclusive insight into the...
ATP Masters 1000's National Bank Open has roped in online betting and gaming brand Betway as its Official Betting Partner following a multi-year agreement. The partnership will see Betway gain...
By going to the site mostbet-in.app, as well as logging in, users can fully enjoy a huge range of gambling entertainment. But besides this, the company offers the opportunity to...
Sports tech company FanDuel has extended its partnership with the Women's Tennis Association (WTA). The multi-year partnership extension will see FanDuel continue on as the Hologic WTA Tour's Authorised Gaming...
Wimbledon and short-form video platform TikTok have announced a partnership extension. The partnership, now in its second year, will have TikTok continue to feature content and behind-the-scenes footage from the event....
Spanish tennis star Carlos Alcaraz has been revealed as French fashion brand Louis Vuitton's latest House Ambassador. The youngest player to be ranked number 1 in history of the game...
Here are the official sponsors for this year’s Wimbledon Championships. Let’s take a look at the partnerships that grant these companies branding rights across the tournament’s physical and digital assets....
Shinai Sports retains exclusive rights for the prestigious tournament. Shinai Sports has renewed their partnership with Wimbledon, keeping the exclusive digital rights for The Championship in 2023-24 in China. The...
Anheuser-Busch InBev, the world’s leading brewer, and The All England Lawn Tennis Club (AELTC) have announced a renewed multi-year sponsorship agreement with Stella Artois as the Official Beer Partner of...
BNP Paribas joins as Title Sponsor. Multi-national bank BNP Paribas has announced a partnership with the Stockholm Open, joining as the title sponsor of the tennis tournament. The multi-year partnership...
