LTA signs new deal with BRITA
The Lawn Tennis Association (LTA) has roped in water filtration company BRITA as its Official Water Partner for the 2024 season. The partnership will see BRITA supply the players, officials,...
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ATP Tour partners with Yokohama Tire
Japanese tyre manufacturer Yokohama Tire has signed a multi-year global partnership agreement with the ATP, thus becoming the Official Tire Partner of the ATP Tour. Yokohama Tire will become a...
Rafael Nadal partners with Playtomic
Tennis icon Rafael Nadal has announced a partnership agreement with Playtomic, a racquet sports community and leading application for booking padel and tennis courts. Nadal has invested in the company...
Coco Gauff: Brand endorsements | Charity work
Cori "Coco" Gauff rose to prominence as a 15-year-old when she upset former World No. 1, Venus Williams, in the first round of the 2019 Wimbledon Championships. Born to athletic parents with backgrounds in basketball and track and field, Coco experimented with a variety of sports as a child. She ultimately chose Tennis over any other sports, having been inspired to play by the Williams sisters. Gauff made her WTA Tour debut at the 2019 Miami Open, and since then the 18-year-old has gone from strength to strength. In her short professional career, Cori has already won two singles titles and four doubles titles, which has helped her break into the Top 20 in the singles circuit and the Top 25 in doubles. However, following her recent performances in Roland-Garros, where she lost in the final of the singles and doubles events, the 18-year-old has moved up to a career best ranking of #13 in the singles category, while both she and her partner Jessica Peluga are now ranked fifth in the women's doubles circuit.
Carol's Daughter partners with Coco Gauff
Natural hair care brand Carol's Daughter has announced a multi-year partnership agreement with American tennis star Coco Gauff. As per the deal, the partnership will see the two collaborate to...
Wimbledon renews beIN SPORTS partnership
The All England Lawn Tennis Club (AELTC), known best as the official host of The Championships, Wimbledon, has announced a five-year partnership renewal agreement with Qatari media group and television...
ATP Tour Sponsors
The top-tier tennis tour for the men's players, hosted by the Association of Tennis Professionals (ATP), the ATP Tour is a prestigious circuit in the tennis world. The ATP Tour...
ATP renews Haier partnership
The Association of Tennis Professionals (ATP), the governing body of men's professional tennis, has extended its partnership with Chinese home appliances brand Haier, which will thus continue on as the...
Rohan Bopanna stars in latest ASICS campaign
ASICS has released its latest global brand campaign, titled "Move Your Mind with ASICS", which stars Indian professional tennis veteran Rohan Bopanna. The campaign highlights and celebrates the "transformative power...
Electrolit partners with Miami Open
US-based hydration beverages brand Electrolit has been announced as the Official Hydration Beverage partner of the 2024 Miami Open, which is scheduled to be held between March 17 and 31....
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