FIFA has signed a new four-year partnership with Italian menswear brand Boggi Milano, which will see the latter join as the Official Formalwear Outfitter and Official Licensee for the FIFA...
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Chelsea signs new deal with the Signify Group
Chelsea FC have announced a new long-term partnership with Signify Group who are known for their work on tackling online abuse. The partnership with the Chelsea women's team will see...
Sheffield United teams up with Village Hotel Club
English football club Sheffield United have announced hotel and health and wellness brand, Village Hotel Club as their Official Hotel Partner on a new multi-year agreement. The deal, which covers...
Is Mohamed Salah to blame for Liverpool’s problems?
Mohamed Salah is at the centre of a storm due to his comments after Liverpool's latest poor outing. But is he solely to blame?
West Ham signs new deal with OddBalls
PremierLeague club West Ham United have announced a new licensing partnership with apparel brand OddBalls. OddBalls will work with the English football club to launch West Ham United branded underwear...
Latest News
UEFA Champions League 2025/26: Matchday 6 Preview and Predictions
Here, we present our preview and predictions for all matches of Matchday 6 of the 2025/26 UEFA Champions League.
Premier League 2025/26: Gameweek 15 Preview and Predictions
Here, we present our preview and predictions for all matches of Gameweek 15 of the 2025/26 Premier League season.
Wrexham partners with MatchWornShirt
Welsh football club Wrexham AFC have announced a new multi-year partnership with match-worn and signed memorabilia platform, MatchWornShirt. The deal will see Wrexham fans and collectors have the chance to...
BBC secures rights to LaLiga highlights in UK
The British Broadcasting Corporation has secured rights to broadcast LaLiga action in the UK via BBC Sport.
Wolverhampton Wanderers FC team up with Trade W
Wolverhampton Wanderers Football Club have announced a partnership with Trade W, an online trading platform.
Arsenal FC and Paramount+ sign new partnership
Arsenal Football Club have announced an Official Partnership agreement with American streaming service Paramount+.
Top 5 centre-back pairs set to dominate European football in 2026
Here, we present five centre-back pairings that we believe will dominate European football in 2026. Written by Neha Johri.
Tottenham Hotspur FC renew Coca-Cola partnership
Tottenham Hotspur Football Club have renewed their partnership with American non-alcoholic beverage giant Coca-Cola.
Premier League 2025/26: Gameweek 14 Preview and Predictions
Here, we present our preview and predictions for all matches of Gameweek 14 of the 2025/26 Premier League season.
FIFA expands Globant partnership
World football–governing body FIFA has announced an expansion of its partnership with digitally native tech company Globant.
Asian Football Confederation (AFC) renews Barbican partnership
The Asian Football Confederation (AFC) has announced a renewal of its partnership with Barbican, a non-alcoholic malt beverage brand.
Arsenal FC team up with Zilch
Arsenal FC have announced a global partnership with Zilch, which has thus become the North London outfit's "Official Way To Pay".
Amazon Prime Video secures UEFA Champions League broadcast rights in UK till 2031
Amazon Prime Video has secured the broadcasting rights for the UEFA Champions League in the UK until the end of the 2030/31 season.
Asian Football Confederation (AFC) partners with CommBank for Women's Asian Cup 2026
The Asian Football Confederation has announced a regional partnership with the Commonwealth Bank of Australia (CommBank).
Premier League 2025/26: Gameweek 13 Preview and Predictions
Here, we present our preview and predictions for all matches of Gameweek 13 of the 2025/26 Premier League season.
West Ham United FC partner with AWS and Crayon
West Ham United FC have announced a partnership with cloud computing giant Amazon Web Services and competitive intelligence platform Crayon.
Tottenham Hotspur FC partner with Elithair
Tottenham Hotspur FC have announced a partnership with Elithair, bringing it on board as their Official Hair Treatment Partner.
Newcastle United FC renew Fenwick partnership
Newcastle United FC have renewed their partnership with Fenwick, which will thus remain their Official Luxury Retail Store Partner.
Liverpool FC announce partnership with PayPal
Liverpool FC have announced a multi-year partnership with PayPal, bringing it on board as their official digital payments partner.
Arsenal FC to end long-term Visit Rwanda partnership
Arsenal FC have announced that their partnership with the Rwanda Development Board will conclude at the end of the 2025/26 season.
Asian Football Confederation (AFC) Sponsors and Partners
Here, we look at the organisations serving as official sponsors and partners of the Asian Football Confederation (AFC).
AC Milan partner with BUD
AC Milan have announced a partnership with AB InBev, making its beer brand BUD their Official Beer Partner and a Regional Partner.
A Winter of Uncertainty: How the ISL Suspension is Dismantling Indian Football, Brick-By-Brick
The silence is deafening. Where the roar of the crowd should be, where floodlights should cut through the wintry nights, there is only an anxious void. The Indian Super League...
UEFA Champions League 2025/26: Matchday 5 Preview and Predictions
Here, we present our preview and predictions for all matches of Matchday 5 of the 2025/26 UEFA Champions League.
Asian Football Confederation (AFC) joins forces with Anytime Fitness
The Asian Football Confederation has announced Anytime Fitness as an Official Regional Partner of the 2026 AFC Women’s Asian Cup.