Aditya Chaudhuri - News Site Editor Page 190
Royal Challengers Bangalore (RCB) ink Happilo partnership
Indian cricket franchise Royal Challengers Bangalore (RCB) have signed a partnership agreement with health food brand Happilo, bringing it on board as their men's team's Official Snacking Partner for the...
Punjab Kings (PBKS) announce playR partnership
The Punjab Kings (PBKS) have announced playR as their Official Fan Merchandise Partner for the upcoming Indian Premier League (IPL) season and beyond. The partnership is aimed at helping fans...
Shubman Gill joins Wings family
Indian consumer retailer electronic direct-to-consumer brand Wings has roped in Indian cricketer Shubman Gill as a brand ambassador. The partnership got underway with Wings' new campaign titled "Got Game?", which...
Gujarat Titans (GT) ink Crom? partnership
Indian Premier League (IPL) franchise Gujarat Titans (GT) have announced a new partnership with Crom?, bringing on the latter as their Official Electronics Partner. The partnership will see Crom? offer...
Paris Major 2023 set to be final CS:GO Major
Valve has announced that the Paris Major, scheduled to be held in Paris from May 8 to 21, 2023, will be the final Counter-Strike: Global Offensive (CS:GO) Major. The announcement...
Gujarat Titans (GT) team up with Havmor Ice Cream
ndian ice cream brand Havmor Ice Cream have announced a new partnership with defending Indian Premier League champions Gujarat Titans. Havmor will join as an Official Partner of the Gujarat team and have also roped in the Titans' captain Hardik Pandya as their brand ambassador. The partnership kicked off the Havmor's TVC campaign headlined by Pandya. Komal Anand, Managing Director, Havmor Ice Cream, commented, "At Havmor, we are consistently on the journey to delight the consumers with innovative offerings and flavours, and our partnership with Gujarat Titans Team is a perfect fit for us to bring alive this proposition to life. Just like Gujarat Titans established its stamp on the tournament in the very first maiden year, we are confident that with this inspiring partnership we will further strengthen love for our brand amongst the Indian consumers. 'Hardik Pandya is one of the most talented and eclectic players of this generation. It is just natural that we have him as our brand ambassador as we unveil our campaign – ‘It’s that good’. Having him as the face of the brand signifies the spirit of creativity, uniqueness and community love.” Hardik Pandya, Captain, Gujarat Titans, said, "Ice cream is one of my favourite comfort foods and I am excited to partner with Havmor who have consistently earned the love and trust of customers for over 75 years. Their lip-smacking flavours are all about ‘It’s that good’ experience for customers. I look forward to this partnership, especially indulging in some of their delicious and delightful ice creams.”
Logan Sargeant teams up with Ibotta
Williams Racing's rookie Formula One driver Logan Sargeant has partnered with leading digital rewards platform Ibotta. The American driver, who made his Formula One debut with Williams in 2023, will...
Mumbai Indians (MI) renew Usha International partnership
Indian cricket franchise Mumbai Indians (MI) have announced a partnership extension with Gurgaon, Haryana-based electronics brand Usha International. The extension will see the agreement between the two parties enter its...
Saudi Arabia's Gamers8 to host CS:GO tournament
Saudi Arabia's esports festival Gamers8 has announced a Counter-Strike: Global Offensive (CS:GO) tournament with a US$1m prize pool. The tournament is set to have twelve of the world's most elite...
Allianz extends Bayern Munich stadium naming rights deal
German financial services company Allianz has announced a ten-year extension of its stadium naming rights agreement with German Bundesliga giants Bayern Munich. The extension ensures the Bayern home ground will...