Aditya Chaudhuri - News Site Editor Page 190

Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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Heroic announce virtual racing team

Heroic announces virtual racing team

Danish esports organisation Heroic has announced its entry into the world of virtual racing. Heroic will be joining the ESL R1 league as a partner team. Heroic will be among...

Lacoste launches new collection to celebrate Djokovic's Australian Open victory

Lacoste launches new collection to celebrate Djokovic's Australian Open victory

French apparel brand Lacoste has launched a new limited-edition collection of a special jacket which celebrates Novak Djokovic's 22nd Grand Slam victory. Lacoste has stated that the collection will have...

Sports For All teams up with Khelo India to empower India's next sports icons

Sports For All teams up with Khelo India to empower India's next sports icons

Sports For All (SFA), India’s largest multi-sport tech driven competition organiser, will bolster the Khelo India Youth Games (KIYG) mission by reviving the sports culture at the grassroots level as...

Sauber announces Audi as minority stakeholder

Sauber announces Audi as minority stakeholder

The Sauber Group has released a statement, revealing that German automotive manufacturer Audi has acquired a minority stake in the Swiss motorsport engineering company. With this agreement, Audi has taken...

In a major step towards its commitment to back women in the sports ecosystem, PUMA India announced Indian women’s cricket team captain Harmanpreet Kaur as its latest brand ambassador @pumacricket @ImHarmanpreet https://sportskhabri.com/harmanpreet-kaur-joins-the-puma-family/

Harmanpreet Kaur becomes PUMA brand ambassador

In a major step towards its commitment to back women in the sports ecosystem, sports brand PUMA India announced Indian women’s cricket team captain Harmanpreet Kaur as its latest brand ambassador on January 30, 2023. Harmanpreet was on-boarded over a very unique and intriguing social experiment that uncovered the country’s overall mindset towards gender perception in sports. PUMA posted a cryptic teaser video of a player taking position at the stumps and quizzed the audience to guess PUMA’s next brand ambassador, on January 28, 2023. PUMA tracked comments of consumers on Instagram and Twitter, native shopping platform Puma.com and retail stores. PUMA then followed it up with a video that revealed Harmanpreet as its new brand ambassador, thereby breaking moulds, busting archetypes and creating a strong culture for women in cricket and overall sport. As part of the partnership terms, Harmanpreet will endorse the brand’s footwear, apparel and accessories through multiple activities and campaigns throughout the year. With this, Harmanpreet Kaur joins PUMA’s illustrious roster, which consists of some of the greatest names from the world of sports, including batting legend Virat Kohli, champion sprinter Usain Bolt, football stars Neymar Jr and Sunil Chhetri, celebrated boxer MC Mary Kom, cricketer Harleen Deol and Para-Shooter Avani Lekhara. The sports fraternity, especially PUMA’s ambassadors, came in full support of Harmanpreet’s grand entry and welcomed her with special messages on social media.

Alfa Romeo inks new deal with KICK

Alfa Romeo inks new deal with KICK

Swiss Formula One team Alfa Romeo F1 Team Stake have announced a new partnership with community-driven live-streaming platform KICK. The partnership will put the KICK branding on the Alfa Romeo...

Hardik Pandya joins POCO family

Hardik Pandya joins POCO family

Indian consumer technology brand POCO has roped in Indian cricketer Hardik Pandya as a brand ambassador. As the face of the brand, Pandya will work with POCO to launch its...

CORE announces partnership with Formule E

CORE announces Formula E partnership

Saudi Arabian lifestyle brand CORE has been announced as the Title Sponsor of the 2023 Diriyah E-Prix following an agreement with Formula E and CBX, the official promoter of the...

BLAST takes CS:GO back to North America

BLAST takes CS:GO back to North America

Esports tournament organiser BLAST Premier has announced that the Counter-Strike: Global Offensive (CS:GO) tournament BLAST Premier Spring Final will be held in the US capital Washington, DC. The tournament will...

Alfa Romeo announces new partnership with Stake

Alfa Romeo announce new partnership with Stake

Swiss Formula One team Alfa Romeo have announced a new multi-year partnership with entertainment and lifestyle brand Stake. The new partnership will see Stake join as the Title Partner of...

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