Aditya Chaudhuri - News Site Editor Page 190
Heroic announces virtual racing team
Danish esports organisation Heroic has announced its entry into the world of virtual racing. Heroic will be joining the ESL R1 league as a partner team. Heroic will be among...
Lacoste launches new collection to celebrate Djokovic's Australian Open victory
French apparel brand Lacoste has launched a new limited-edition collection of a special jacket which celebrates Novak Djokovic's 22nd Grand Slam victory. Lacoste has stated that the collection will have...
Sports For All teams up with Khelo India to empower India's next sports icons
Sports For All (SFA), India’s largest multi-sport tech driven competition organiser, will bolster the Khelo India Youth Games (KIYG) mission by reviving the sports culture at the grassroots level as...
Sauber announces Audi as minority stakeholder
The Sauber Group has released a statement, revealing that German automotive manufacturer Audi has acquired a minority stake in the Swiss motorsport engineering company. With this agreement, Audi has taken...
Harmanpreet Kaur becomes PUMA brand ambassador
In a major step towards its commitment to back women in the sports ecosystem, sports brand PUMA India announced Indian women’s cricket team captain Harmanpreet Kaur as its latest brand ambassador on January 30, 2023. Harmanpreet was on-boarded over a very unique and intriguing social experiment that uncovered the country’s overall mindset towards gender perception in sports. PUMA posted a cryptic teaser video of a player taking position at the stumps and quizzed the audience to guess PUMA’s next brand ambassador, on January 28, 2023. PUMA tracked comments of consumers on Instagram and Twitter, native shopping platform Puma.com and retail stores. PUMA then followed it up with a video that revealed Harmanpreet as its new brand ambassador, thereby breaking moulds, busting archetypes and creating a strong culture for women in cricket and overall sport. As part of the partnership terms, Harmanpreet will endorse the brand’s footwear, apparel and accessories through multiple activities and campaigns throughout the year. With this, Harmanpreet Kaur joins PUMA’s illustrious roster, which consists of some of the greatest names from the world of sports, including batting legend Virat Kohli, champion sprinter Usain Bolt, football stars Neymar Jr and Sunil Chhetri, celebrated boxer MC Mary Kom, cricketer Harleen Deol and Para-Shooter Avani Lekhara. The sports fraternity, especially PUMA’s ambassadors, came in full support of Harmanpreet’s grand entry and welcomed her with special messages on social media.
Alfa Romeo inks new deal with KICK
Swiss Formula One team Alfa Romeo F1 Team Stake have announced a new partnership with community-driven live-streaming platform KICK. The partnership will put the KICK branding on the Alfa Romeo...
Hardik Pandya joins POCO family
Indian consumer technology brand POCO has roped in Indian cricketer Hardik Pandya as a brand ambassador. As the face of the brand, Pandya will work with POCO to launch its...
CORE announces Formula E partnership
Saudi Arabian lifestyle brand CORE has been announced as the Title Sponsor of the 2023 Diriyah E-Prix following an agreement with Formula E and CBX, the official promoter of the...
BLAST takes CS:GO back to North America
Esports tournament organiser BLAST Premier has announced that the Counter-Strike: Global Offensive (CS:GO) tournament BLAST Premier Spring Final will be held in the US capital Washington, DC. The tournament will...
Alfa Romeo announce new partnership with Stake
Swiss Formula One team Alfa Romeo have announced a new multi-year partnership with entertainment and lifestyle brand Stake. The new partnership will see Stake join as the Title Partner of...