Indian adhesives company Polymaxx has been announced as an official sponsor for the second Test between the West Indies and India. The Indian men's national cricket team are on a...
Australian professional cricketer Steve Smith has been roped in as a brand ambassador for Major League Cricket (MLC) franchise Washington Freedom. As per the agreement, Smith will promote the team....
Major League Cricket (MLC) has on-boarded SLING TV as an Official Partner. As per the deal, SLING TV will stream all MLC matches nationwide in the US and also gain...
Major League Cricket (MLC) has announced a five-year partnership agreement with Willow TV, which will see the latter broadcast the league live in the US and Canada. The broadcast deal...
The International Cricket Council (ICC) has announced that, going forward, it will be allocating equal prize money to the winners of both its men's and women's competitions. The decision is...
UK-based insurance price comparison service Compare the Market has been revealed as the Principal Sponsor of The Hundred. The Hundred, which is the latest domestic short-format cricket event from the...
Leading global online betting and gaming brand Betway has been announced as the "Powered By" partner of Major League Cricket (MLC) for its inaugural season. Sameer Mehta, Co-Founder of Major...
Abound, a premium NRI membership app from The Times of India, has joined Major League Cricket (MLC) for its inaugural season as an Official Partner. MLC is an upcoming T20...
Indian professional cricketer Rishabh Pant stars in HDFC Life's latest ad campaign, titled "Click 2 Protect Super". The campaign is aimed at encouraging the Indian public to "financially secure their...
Cycle Pure Agarbathi has been announced as the Title Sponsor of the three-Test series between the West Indies and India, which is taking place in the Caribbean, starting from July...
US franchise T20 cricket competition Major League Cricket (MLC) has teamed up with media firm Viacom18, which has been confirmed as the league's exclusive broadcast partner. The deal will see...
Leading Indian sports network Star Sports has bagged the exclusive television media rights for the upcoming Lanka Premier League (LPL) 2023 season, scheduled to be played in Sri Lanka from...
Former Indian cricket team captain and former BCCI president Sourav Ganguly has joined food delivery startup JustMyRoots, joining as a brand ambassador as well as an investor in the company. ...
Indian professional cricketer Jemimah Rodrigues has been unveiled as the latest brand ambassador of Indian consumer electronics brand boAt. Rodrigues becomes the first female athlete to join the brand, joining...
The International Cricket Council (ICC) has announced a new partnership with FanCode's merchandising brand FanCode Shop, which becomes the Official Retail Partner for the upcoming ICC Men's Cricket World Cup, which is...
Cricket West Indies (CWI) has signed a new two-year deal with RUSH Sports, which will see the latter gain the exclusive broadcast rights for the West Indies men's and women's...
Indian fantasy gaming platform Dream11 is set to become the new official jersey sponsor of the Indian cricket team. As per the deal, the two parties have agreed to sign...
As you have observed, the performance of the Indian cricket team was riddled with disappointments in 2022. Apart from a handful of bilateral series victories over the weaker teams, there...
Indian professional cricketer Smriti Mandhana and sports marketing company Baseline Ventures have signed a multi-year extension agreement. In accordance with this agreement, the company will continue to solely represent Mandhana....
Australian sports equipment brand Batwrap has roped in Indian professional cricketer Virat Kohli as a brand ambassador. With the goal of helping get the best out of your old bats...
The England and Wales Cricket Board (ECB) has extended its partnership with BBC Sport for a further four years, renewing the audio rights deal that is now set to run...
This article contains information regarding the organisations enjoying a strong branding presence across the Tamil Nadu Premier League’s (TNPL) physical and digital assets as its sponsors and partners for the...
Viacom18's streaming platform JioCinema has won the digital rights for the upcoming India tour of the West Indies 2023. As per the agreement, JioCinema will live-stream the Men in Blue's...
Hyundai Motor India has roped in Indian professional cricketer Hardik Pandya as a brand ambassador for the Hyundai EXTER. As per the agreement, Pandya will promote the new Hyundai SUV...
Infinity Learn by Sri Chaitanya, a Hyderabad-based Indian edtech company, has introduced the "Rohit Sharma Badal Gaya" educational advertising campaign featuring its brand ambassador, Indian professional cricketer Rohit Sharma. This...
Indian wicketkeeper-batter MS Dhoni, who is already an existing customer of Mohali, Punjab-headquartered tractor manufacturer Swaraj Tractors, has now been confirmed as a brand ambassador of the company. Via this collaboration,...
Former Australian cricketer and commentator Matthew Hayden has been unveiled as the latest brand ambassador for CEAT — an international tyre manufacturer based in Mumbai, India. As part of the...
Indian professional cricketer Virat Kohli has been unveiled as an HSBC India brand ambassador in the company's latest ad campaign. In the campaign, Kohli is depicted in a never-before-seen avatar...
In a first for cricket in this category, The Hundred has announced a new partnership with Chaiiwala, which will take on the role of Official Chai Partner of the tournament's...
Indian professional cricketer KL Rahul has joined Mumbai-based online health and wellness products retailer HyugaLife as an investor and a brand ambassador. Fast&Up, MuscleBlaze, MyFitness, Optimum Nutrition, Power Gummies and...
Read all the latest news on Page 35.
