Cricket South Africa (CSA) has announced a partnership agreement with sport technology platform LootMogul. Aimed towards digital innovation in sports, the partnership will see CSA "bring a new dimension to...
Smriti Mandhana, born on July 18, 1996, is an Indian professional cricketer. She was awarded the Best Women's International Cricketer distinction from the BCCI in June 2018, while she also...
South Africa's franchised T20 competition SA20 has roped in former Proteas star AB de Villiers as their Official Brand Ambassador for its second season. The second season of the Betway...
Indian professional cricketer Smriti Mandhana has been unveiled as the latest brand ambassador for life insurance company PNB MetLife. With Mandhana on board and headlining its various campaigns, PNB MetLife...
Indian professional cricketer Ravindra Jadeja has been roped in as a brand ambassador by Bengaluru-based nutrition brand AS-IT-IS Nutrition. The partnership will see AS-IT-IS Nutrition use Jadeja's popularity worldwide to...
Sourav Ganguly has been unveiled as a brand ambassador for Dabur Chyawanprash — a health supplement brand of Dabur India. As brand ambassador, Ganguly will serve as the face of...
The Board of Control for Cricket in India (BCCI) has initiated insolvency proceedings against BYJU'S for defaulting on sponsorship dues reportedly worth ?150 crore even as the troubled edtech major...
Indian Premier League (IPL) franchise Rajasthan Royals have announced a multi-year partnership extension agreement with energy solutions company Luminous Power Technologies, which will thus continue on as their Title Partner...
Online fantasy sports platform SportsBaazi has roped in Afghan professional cricketer Rashid Khan as a brand ambassador. Via this partnership, SportsBaazi aims to reach out to more people using Khan's...
Indian professional cricketer MS Dhoni has invested in Tagda Raho — a Bangalore-based fitness startup. Tagda Raho aims to make India fitter by reviving the "OG Indian Workout". As it...
Former Indian cricketer Sourav Ganguly has been announced as a brand ambassador for the state of West Bengal. The announcement was made by the state's Chief Minister, Mamata Banerjee, at...
This article contains information about the partners and sponsors of the 2023 ICC Men's Cricket World Cup. Also read: Shah Rukh Khan headlines latest 2023 ICC Men’s Cricket World Cup campaign Official Partners MRF...
Patanjali Foods confirmed via an official statement the on-boarding of Indian professional cricketer MS Dhoni as a brand ambassador for the marketing campaigns of its "Mahakosh" and "Sunrich" brands. "MS...
BIG4 Holiday Parks has signed a partnership agreement with Big Bash League (BBL) franchise Melbourne Stars, becoming an Premium Partner of the Stars women's team in the process. The deal...
Former Indian cricketer Harbhajan Singh headlines skill-based gaming platform Zupee's latest digital campaign: "Extra Winnings". Alongside Singh, sports presenter Jatin Sapru also appears in the campaign. Harbhajan Singh commented: "Agar...
Mahendra Singh Dhoni has been announced as a brand ambassador of Maxivision Super Specialty Eye Hospital. As brand ambassador, Dhoni will promote the hospital's message of the importance of regular...
Big Bash League (BBL) franchise Sydney Sixers have roped in meal delivery service Lite n' Easy as their Official Nutrition Partner for the 2023/24 season. The deal will see Lite...
Big Bash League (BBL) franchise Brisbane Heat and Queensland Cricket have extended their partnership with the Department of Transport and Main Roads (TMR) until 2025, pledging to continue promoting the...
The following article contains information regarding Indian professional cricketer Hardik Pandya's brand endorsement deals. current deals Silver Consumer Electricals Manufacturers of pumps, motors and farm equipment, and having a presence...
Big Bash League (BBL) franchise Brisbane Heat have announced a new partnership with Australian online travel retailer TripADeal for both their men's and women's teams. The deal will see the...
Following are the organisations serving as sponsors and brand partners to Big Bash League (BBL) franchise Hobart Hurricanes and enjoying a strong branding presence across the physical and digital assets...
Big Bash League (BBL) franchise Melbourne Stars have announced a new partnership with Australian organic yoghurt brand five:am, which comes on board as an Official Partner. The agreement will have...
State Bank of India (SBI), India's largest public-sector bank in terms of total assets, has roped in Mahendra Singh Dhoni as a Brand Ambassador to strengthen its connection especially with...
Following are the organisations serving as sponsors and brand partners to Big Bash League (BBL) franchise Sydney Thunder and enjoying a strong branding presence across the physical and digital assets...
Following are the organisations serving as sponsors and brand partners to Big Bash League (BBL) franchise Perth Scorchers and enjoying a strong branding presence across the physical and digital assets...
PepsiCo's potato chips brand Lay’s has announced Mahendra Singh Dhoni as a brand ambassador for its latest ad campaign, titled "No Lay’s, No Game". https://www.youtube.com/watch?v=QwixxOMhCuU Speaking about the campaign and...
Australian telecommunications firm Dodo has been revealed as Principal Partner of the Melbourne Stars for the next two years.Dodo will serve as the Principal Partner for both the men’s and women’s teams of Melbourne Stars.
Australian dietary supplements brand Lite n' Easy has announced a new partnership with Big Bash League franchise Melbourne Stars. Lite n' Easy, as per the deal, will serve as an...
The International Council for Cricket (ICC) has announced a new partnership agreement with Indraprastha Apollo Hospitals, which thus becomes the Official Medical Partner of the 2023 ICC Men's Cricket World...
Cricket is more than just a sport. In many parts of the world, it's a religion, a way of life, and a cultural tapestry that weaves together stories of passion,...
Read all the latest news on Page 38.
