Formula E nets Southwire partnership for Portland race
Southwire, a North American wire and cable producer and an emerging company in the electrical industry, has been announced as the Title Sponsor of the 2023 Portland E-Prix, which will...
F1 News Page 28
Latest News
Verstappen wins eventful Australian Grand Prix
Hamilton finishes second ahead of Alonso. Reigning world champion Max Verstappen once again was in a league of his own as the Red Bull driver took his second win of...
Williams Racing ink LEADER partnership
British Formula One team Williams Racing have announced a one-race partnership with Australian IT distributor LEADER for the 2023 Australian Grand Prix. The partnership will see LEADER support the Cyber...
McLaren extend OKX partnership
OKX, a leading Web3 tech company and the second-largest crypto exchange in the world by trading volume, has announced a partnership extension with British Formula One team McLaren Racing, which...
An Oscar Piastri Exclusive
McLaren's rookie driver and 2021 Formula 2 champion Oscar Piastri is gearing up for his maiden home Formula One debut at the Albert Park Circuit in Melbourne. Piastri's incredible success...
McLaren announce Workday partnership
British Formula One team McLaren have signed a multi-year partnership with Workday, a leading provider of enterprise cloud applications for finance and human resources. The partnership will see Workday join...
Australian Grand Prix 2023: Race predictions
Formula One is back this week and we are in Albert Park, Melbourne, for the 2023 Australian Grand Prix. After a second Red Bull 1-2 in as many races and...
Viacom18 acquires MotoGP broadcast rights
Viacom18 has acquired the exclusive broadcast rights for MotoGP in India, starting with the Grand Premio de Portugal, which will be broadcast on Sports18 and JioCinema. Viacom18 will provide exclusive...
Logan Sargeant teams up with Ibotta
Williams Racing's rookie Formula One driver Logan Sargeant has partnered with leading digital rewards platform Ibotta. The American driver, who made his Formula One debut with Williams in 2023, will...
McLaren announce Salesforce partnership
British Formula One team McLaren have announced a new partnership with Salesforce — a global leader in customer relationship management that is based out of San Francisco, California. Salesforce joins...
Red Bull join forces with CDW
Formula One reigning world champions Red Bull Racing have roped in technology solutions provider CDW as an Official Team Partner. The partnership will see CDW provide the team with advanced tools and expertise designed to drive success for the team, both on and off the track. Red Bull will also gain access to CDW's host of products and services along with IT solutions and services, as a part of the agreement. CDW had previously partnered with the team to be the Title Partner of the team's International Women's Day event. Christian Horner, Oracle Red Bull Racing Team Principal and CEO said, "Formula 1 is a technology-driven sport and being able to harness the power of a company like CDW is hugely important. CDW is active in a wide number of areas that are key to the Team’s success and the level of integration they’re able to effect is vital. We are about to embark on a massive new season and the fact that CDW will be helping to drive engagement with Max and Checo’s championship challenge is fantastic news.” Sona Chawla, Chief Growth and Innovation Officer, CDW, spoke about the partnership, commenting, "At CDW, we make technology work so people can do great things. Helping Oracle Red Bull Racing to elevate its use of technology is a unique privilege and we’re proud to stand behind the team as it strives to continue its well-documented success on the racetrack. As a customer-focused organisation, we’re also excited about this partnership because so many of our customers have a deep-rooted passion for Formula 1 and the incredibly talented Oracle Red Bull Racing team.”
Alfa Romeo expand Everdome partnership
Swiss Formula One team Alfa Romeo have extended their partnership with hyper-realistic metaverse platform, Everdome. The partnership extension will see Everdome provide Alfa Romeo fans with a new digital home with a series of exclusive and immersive experiences and allowing them to get ever closer to the team. Everdome will also continue to create multiple metaverse experiences throughout the ongoing Formula One race calendar. Alessandro Alunni Bravi, Team Representative, commented, "We are delighted to continue our exciting collaboration with Everdome: the interest around the metaverse is quickly rising, and their hyper-realistic approach in creating their metaverse platform fits closely with our ambitions to offer our fans new, immersive, and high-quality experiences, getting them closer to our team. 'Everdome plans to transform the way people consume sporting events while raising the bar for fan engagement; all of this will add a futuristic dynamic to the traditional motorsports experience for racing teams and fans alike, and we are thus looking forward to working together and unlocking the full potential of our partnership. I’m excited to see Everdome’s platform live in the Formula One paddock for the first time, this weekend, and to see our team’s world come to life in the metaverse as the season progresses.”
Southwire teams up with Formula E
Carrollton, Georgia-headquartered American wire and cable manufacturer Southwire has been announced as the Official Wire and Cable Provider of Formula E. Rich Stinson, Southwire's President and CEO, commented: "At Southwire,...
Emely de Heus joins MP Motorsports for F1 Academy
Dutch motor-racer Emely de Heus has signed for MP Motorsports for the upcoming F1 Academy season. The Dutch team now have De Heus on board alongside Emirati racers Amna and...
Alonso's 100th career podium reinstated
Aston Martin's Fernando Alonso has had his third-place finish at the 2023 Saudi Arabian Grand Prix reinstated following a Right of Review. The race, which saw the Fédération Internationale de...
Sergio Pérez holds off charging Max Verstappen to win in Jeddah
Sergio Pérez took home his first Saudi Arabian Grand Prix win as the Red Bull driver converted his pole to a win to win the Saudi Arabian Grand Prix 2023. Pérez's teammate Max Verstappen who started 15th after a mechanical issue hampered his qualifying, finished an incredible second with Aston Martin's Fernando Alonso finishing on the podium for a second race in a row although a post race penalty for serving his penalty incorrectly dropped the Spaniard to fourth position and saw George Russell score his first podium on the season. Mercedes had Lewis Hamilton finish fifth with the Ferrari's of Carlos Sainz and Leclerc finishing a disappointing sixth and seventh. The two Alpine's of Esteban Ocon and Pierre Gasly were eighth and ninth with the Haas of Kevin Magnussen rounding up the top 10 places. Verstappen snatched the fastest lap on the final lap, which means he leaves Jeddah as the Drivers' Standing leader with his teammate just a point behind in second place. Fernando Alonso's fourth place keeps him in the title hunt while George Russell, Carlos Sainz and Lewis Hamilton are further below. Red Bull’s second 1-2 in as many races means they have a 49 point lead in the Constructors' Standings with Mercedes in a surprise second place and Aston Martin in third. Ferrari are a distant fourth with 26 points and the Scuderia will be disappointed after a poor Jeddah race, which should have yielded them more points. It was Sergio Pérez who got the action underway and the Mexican was immediately overtaken by Aston Martin's Fernando Alonso going into the first turn. Alonso took the early lead from Pérez with Mercedes' George Russell in third. Alonso's teammate Lance Stroll overtook Ferrari's Carlos Sainz on the opening lap while Charles Leclerc who took a ten-place grid drop, was up three places by the end of the first lap. Championship leader Max Verstappen, who started P15, due to a driveshaft issue in qualifying made up two places in the opening lap and was up to 13th. Up ahead, while Alonso was in the lead, the veteran Spaniard was given an early five-second penalty due to starting out of position on the starting grid.
Chloe Chong signs for PREMA Racing
15-year-old British-Canadian racer Chloe Chong has been signed by PREMA Racing for the upcoming F1 Academy season. Chong, who started karting in 2013, most recently made her karting debut at...
SAUDIA inks deal with Aston Martin F1
The national flag carrier of Saudi Arabia, SAUDIA has been announced as the Official Global Airline Partner of the Aston Martin Formula One team following an agreement between both. As part of the deal, SAUDIA have also launched a new global competition which will give fans an exclusive Aston Martin F1 experience at one of the Grand Prix events to which SAUDIA flies. Khaled Tash, SAUDIA Group Chief Marketing Officer, commented, "We are very excited to expand SAUDIA's strategic sports partnership portfolio and announce our most recent collaboration with such a renowned name in the automotive and motorsport industry. At SAUDIA, we believe in the power of sports to unite people and create a borderless world. Therefore, we have been highly selective in choosing top global sporting teams that share our vision. 'With a passion for driving innovation and sustainability-focused initiatives, we are confident that we have found a natural partner in Aston Martin Aramco Cognizant Formula One Team. Together, we look forward to providing unforgettable experiences for Formula One fans in the Kingdom and beyond throughout the 2023 season."
Ferrari extend Riva partnership
Scuderia Ferrari have renewed their partnership with yacht company Riva. The partnership extension will see Riva continue on as an Official Sponsor of the team for the 2023 season. The renewal of the deal will also see the yacht brand's logo continue to appear on the Ferrari race car and also on the race helmets of both Ferrari drivers. Alberto Galassi, CEO, Ferretti Group, said, "Number ones understand each other and teaming up comes naturally to them. Riva and Ferrari are so alike in so many ways, from their supreme style and beauty to their striving for perfection in every detail, that when Charles Leclerc and Carlo Sainz Jr. climb out of their racing cars, they choose our magnificent boats to relax and have fun on. 'In Formula 1 I recognise one of the key factors behind Riva’s success – a fierce determination to keep improving the performance and quality of the product. I see this same mindset in Charles and Carlos, and it’s a pleasure for our brand to be associated with their sporting endeavours.”
2023 Saudi Arabian Grand Prix: Race predictions
After an action-packed season-opener in Bahrain, racing resumes in Jeddah for the Saudi Arabian Grand Prix. Round 2 will see champions Red Bull go in as favourites, but it's the...
Las Vegas Grand Prix partners with Switch
Independent leader in exascale data centre ecosystems, edge data centre designs, industry-leading telecommunications solutions, and next-generation technology innovation, Switch have announced a multi-year partnership with the Las Vegas Grand Prix. The multi-year deal will see the technology infrastructure firm work with the Las Vegas Grand Prix to work towards achieving net zero carbon emissions by 2030. Switch will be serving as an Event Partner of the Las Vegas Grand Prix, which will be making its debut in November, 2023. Pilar Harris, Senior Director of CSR and Government Relations for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, commented, "Formula 1 has made it its mission to work towards becoming a net zero global sport, and, as the newest race on the F1 calendar, we wanted to ensure that we were doing our part to support that initiative. By collaborating with a local industry leader, like Switch, we can find ways to establish environmentally conscious practices and operate this event for the ultimate good of the Las Vegas community."
Alfa Romeo extend Edelweiss agreement
Swiss Formula One team Alfa Romeo have extended their partnership with air company Edelweiss, which will see the Swiss air firm continue on as the Official Airline Supplier of the...
Formula One extends Liqui Moly partnership
German company specialising in oils, lubricants and additives, Liqui Moly have renewed their partnership with Formula One. The extension sees the partnership enter its fifth consecutive year. The partnership extension will see Liqui Moly continue on as an Official Partner and also increase their race weekend presence through physical trackside signage at three race weekends and will have virtual branding at 15 other race weekends. Brandon Snow, Managing Director of Commercial at Formula One, commented, "As we begin the new season, we are delighted that Liqui Moly will be strengthening its commitment to Formula 1. Using digital advertising opportunities demonstrates both long-standing brands’ will to innovate, as we bring fans closer to the greatest racing spectacle on the planet on more race weekends than ever before.” Günter Hiermaier, Managing Director at Liqui Moly, said, "The appeal and excitement surrounding Formula 1 remains unbroken, especially on an international stage. I am therefore all the more delighted that we can once again showcase this sponsorship of the absolute top class to our customers and partners. This is something special that raises the awareness for everyone working with Liqui Moly to improve the foundations for good business. A win-win situation for everyone.”
McLaren Racing extend New Era partnership
McLaren Racing have announced a multi-year extension of their partnership with headwear and lifestyle brand New Era. The extension agreement will see New Era become the Official Headwear Partner of...
Red Bull and PokerStars renew partnership
Red Bull Racing have extended their partnership with PokerStars, which will see the partnership continue on into a second consecutive year. The renewal will see PokerStars continue to provide the...
Formula One renews ESPN partnership
Formula One has renewed its partnership with ESPN following a multi-year extension agreement. The extension will see ESPN continue broadcasting the series in Latin America (excluding Mexico and Brazil) and...
Campos Racing finalise F1 Academy driver line-up with Maite Cáceres
Campos Racing have announced Maite Cáceres as the final driver of their F1 Academy roster, with the 19-year-old Uruguayan set to partner Nerea Martí and Lola Lovinfosse. Cáceres made her...
Alpine announce new Canel's deal
Mexican confectionery Canel’s has announced a new multi-year partnership with French Formula One team Alpine. The partnership will see Canel's continue on as the Official Confectionary Partner of the team....
Aston Martin ink Velocity Black deal
British Formula One team Aston Martin have roped in Velocity Black as their Official Luxury Lifestyle Partner. Velocity Black is a digital members’ club and luxury concierge that harnesses cutting-edge...
OAKBERRY teams up with Haas
American Formula One team Haas have announced OAKBERRY as their Official Açaí Partner ahead of the 2023 Formula One season. The partnership is aimed at growing the OAKBERRY brand in...
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