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Latest News

Manchester City announce multi-year partnership deal with Kellogg’s Manchester City have announced a new multi-year partnership with Kellogg's that’ll see one of the UK’s most popular cereal brands become the Club’s Official Breakfast Cereals partner of both the men’s and women’s first teams. This new agreement brings together two iconic brands deep-rooted in the historic and cultural makeup of the City of Manchester. It will see the organisations work together to encourage positive change within communities in the local area and beyond. As well as being present on the breakfast tables of millions of households across the UK, the Kellogg’s brand will also be visible to Cityzens attending the Etihad Stadium and Joie Stadium through matchday-activations and in-stadia advertising, in addition to across club digital channels. Kaitlyn Beale VP, City Football Group Global Partnership Sales, commented: “To partner with a renowned brand like Kellogg's is a great accolade for the club. Like Manchester City, Kellogg’s are an organisation intertwined with Manchester’s culture and history and we’re excited to work together to positively impact the communities that we share.” Chris Silcock, Managing Director Kellanova UK, the company which owns Kellogg’s, said: “It’s been a great privilege for our Kellogg’s brand to have been part of Manchester life for over 85 years, so it’s only right to partner with another iconic Manchester institution. This collaboration with Manchester City Football Club will further our Better Days commitment, supporting communities in the city in which we’ve been making our Kellogg’s cereals for many decades.”

Manchester City FC announce multi-year Kellogg’s partnership 

Manchester City FC have announced a multi-year partnership agreement with Kellogg's, making it the Official Breakfast Cereals partner of both their men’s and women’s first teams. The partnership will see...

Indian Super League (ISL) teams and their head coaches for 2023/24 season 

Indian Super League (ISL) teams and their head coaches for 2023/24 season 

In this article, we take a look at all the head coaches of India's top 12 premier teams ahead of the 2023/24 season of the Indian Super League (ISL).  Also...

AFC partners with Qatar Airways

Asian Football Confederation (AFC) partners with Qatar Airways

The Asian Football Confederation (AFC) has announced a global partnership agreement with Qatar Airways Group with the aim of "transforming fan experiences at Asian football events".  The multi-year partnership, set...

Mumbai City FC finds new partner in FanCode

Mumbai City FC sign merchandising agreement with FanCode

Mumbai City FC have roped in FanCode as their Official Merchandise Partner in a deal set to run till the end of the 2024/25 season.  The partnership will see FanCode...

Mumbai City FC Sponsors- 2023:24 Brand Partners

Mumbai City FC Sponsors 2023-24

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Mumbai City Football Club as their...

FIFA extends Panini deal

FIFA extends Panini deal till 2030

FIFA has extended its partnership with collectibles company Panini, which will see the Modena, Italy-based collectibles-publishing company continue on as the world football-governing body's official stickers, trading cars, trading car...

Barcelona and Estrella Damm extend partnership

FC Barcelona and Estrella Damm extend partnership

FC Barcelona have announced a partnership extension with beer brand Estrella Damm, which will thus continue on as their Global Partner as well as the Official FC Barcelona Beer.  The...

Jamshedpur Sponsors- 2023:24

Jamshedpur FC Sponsors 2023/24

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Jamshedpur Football Club as their sponsors...

ISL Commercial Guide: A Complete List of the 2023/24 ISL Team Sponsors

Indian Super League 2023/24 commercial guide: A complete list of all teams' sponsors

Following are the organisations serving as official sponsors and partners to all the sides competing in the Indian Super League (ISL), the first division of India's professional men's club football...

New Zealand Football and PUMA sign new deal

New Zealand Football and PUMA sign new deal

New Zealand Football (NZF) has signed a new long-term partnership agreement with PUMA, which will thus become the Exclusive Apparel Provider to the national football-governing body of New Zealand from...

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