Holger Rune’s Sponsors
Holger Vitus Nødskov Rune is a Danish professional tennis player. As a junior, Rune was ranked as high as World No. 1, winning 10 ITF Circuit titles as well as...
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ATP announces LONGi partnership
The Association of Tennis Professionals (ATP) has signed a long-term partnership agreement with solar photovoltaic (PV) solutions provider LONGi. The agreement was completed with the help of Chinese sports development...
The Impact of Player Activism: From Social Justice to Environmentalism in the Tennis Community
Player activism has become a significant force in professional tennis, with players using their platforms to advocate for social justice, environmentalism, and other causes. From Serena Williams' outspokenness on issues...
Iga ?wi?tek and Ben Shelton join On Running
WTA World No. 1 Iga Swiatek and ATP World No. 41 Ben Shelton have signed a new partnership with Swiss shoe brand On Running. Swiatek will join as a global ambassador of the Swiss brand which has Roger Federer as a co-entrepreneur. Swiatek and Shelton will both be wearing On Running shoes on the court from now on. Swiatek previously had a partnership with ASICS while Ben Shelton used to wear New Balance on the court. Both players will debut their new apparel at the upcoming Miami Open. The partnership will eventually see both players sport On apparel from head to toe on the courts. Federer had invested in the Swiss company back in 2021. Iga Swiatek, spoke about joining On Running, commenting, "I’m happy the On team believes in me as an athlete and a person. We plan to grow, develop and make an impact together. You’ll see me in totally new outfits during my next matches and I hope you like it as much as I do. 'And what’s more exciting is that we started to work on my shoes which are crucial in my job and will complement my style of play, giving me everything I need on court. As the process of designing unique shoes takes time, you’ll see me in On shoes later during the year. And when you do… it’s gonna be huge.”
The Most Challenging Tennis Surfaces and Their Effect on Players’ Performance
Do you love watching the high stakes, exciting matches of the world’s top tennis players? Have you ever wondered what makes some players dominate others on different surfaces? Believe it...
Morgan Stanley nets partnership with WTA
The Women's Tennis Association (WTA) has announced a multi-year partnership with Morgan Stanley. The partnership will see Morgan Stanley join as a Global Partner of the WTA. The New York-headquartered...
ATP nets Waterdrop deal
Austrian hydration brand Waterdrop has announced a multi-year partnership with the Association of Tennis Professionals (ATP), which will see the former join as the Official Hydration Partner as well as...
Bengaluru Open announces DafaNews as title sponsor
The Bengaluru Open, India’s prestigious ATP Challenger tennis event, has announced a three-year deal with DafaNews, the sports portal of the Philippines-based online gambling company Dafabet, making it its title...
Rolex extends Shanghai Masters ATP 1000 deal
Swiss luxury watch manufacturer Rolex has renewed its title sponsorship partnership with the Shanghai Masters ATP 1000. The new ten-year deal will last till 2032. The Shanghai Masters ATP 1000...
Davis Cup nets Sony deal
Sony Pictures Networks India has acquired the exclusive broadcasting rights for the Davis Cup till 2024. The partnership will see Sony broadcast the tennis tournament in the Indian subcontinent including Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Pakistan, and Sri Lanka on their channel and also on their OTT platform, SonyLiv. Rajesh Kaul, Chief Revenue Officer, Distribution & International Business and Head, Sony Pictures Networks India, commented, "With the addition of the Davis Cup, we are happy to include another prestigious tournament to our extensive tennis portfolio that includes the Australian Open, Roland Garros & the US Open. Our consistent efforts to grow the tennis viewership base in India, has led to a considerable increase in reach for all three grand slams in our portfolio.” The qualifiers for the upcoming 111th edition of the Davis Cup will have a total of 24 teams participating and will consist of four singles and one doubles game in the home-and-away format. The qualifiers will go up against the Davis Cup 2022 finalist, Australia and Canada and also up against wild card entry teams Italy and Spain.
Great Tennis Scholarships in 2023
If you like playing tennis, it's time to think about a career in a big sport. The first step to becoming a successful athlete is getting a college athletic scholarship....
Ben Shelton: Sponsors
For someone who just turned professional in 2022, Ben Shelton has progressed by leaps and bounds within a short span of time. Shelton took an unorthodox approach during his junior...
Magda Linette: Sponsors
Magda Linette is a 30-year-old Polish professional tennis player. She started playing tennis at the age of six and prefers playing on hard courts. Linette made her professional debut in...
Lacoste launches new collection to celebrate Djokovic's Australian Open victory
French apparel brand Lacoste has launched a new limited-edition collection of a special jacket which celebrates Novak Djokovic's 22nd Grand Slam victory. Lacoste has stated that the collection will have...
Sania Mirza: Sponsors and endorsements
Sania Mirza is a 36-year-old Indian former professional tennis player. One of the biggest names in the game, Mirza won six Grand Slam doubles titles and earned the World No....
Rohan Bopanna: Sponsors and endorsements
Rohan Bopanna is a 42-year-old professional tennis player from India. He made his professional debut in 2003 and is a doubles specialist, having won 22 career titles as well as...
Tommy Paul: Sponsors
Thomas John “Tommy” Paul is an American professional tennis player from Boca Raton, Florida. The 25-year-old was a consistent performer during his junior days, reaching a career-high ITF junior ranking...
Zhu Lin: Sponsors
Zhu Lin is a 28-year-old Chinese professional tennis player. Lin was introduced to tennis by her father at the age of four. She had a promising junior career, winning 14...
Enzo Couacaud: Sponsors
Enzo Couacaud is a 27-year-old French professional tennis player with Mauritian heritage. Couacaud turned professional in 2013 and made his Grand Slam singles debut at the 2021 French Open, where...
Serena Williams and Brian Cox star in Caddyshack-themed Michelob Super Bowl LVII ad
Tennis legend Serena Williams (41) and veteran actor Brian Cox (76) will star in Michelob Ultra’s 2023 Super Bowl ad. The 15-second commercial teaser hints at the putt-putt battle and...
Tatjana Maria: Sponsors
After two maternity leaves, adapting her game over and over again, and travelling around the world with her family, Tatjana Maria made quite the comeback in women’s tennis when she...
WTA teams up with IMG for Mubadala Abu Dhabi Open
The Women’s Tennis Association (WTA) has teamed up with global sports, events and talent management firm IMG for the inaugural Mubadala Abu Dhabi Open, which will take place in February...
Francisco Cerúndolo: Sponsors
Francisco Cerúndolo made his professional debut in 2018. The 24-year-old had a promising career during his formative years, particularly excelling at clay court tournaments. A baseline defensive player, Cerúndolo made...
Brendon Holt: Sponsors
Brendon Holt is the son of two-time US Open champion Tracy Austin. As a junior, he finished runner-up alongside Roy Smith at the 2015 US Open boys’ doubles tournament, where...
Benjamin Bonzi: Sponsors
Born on 9 June 1996, France’s Benjamin Bonzi made quite the impression as a teenager when he won the 2014 French Open boys’ doubles title with compatriot and partner Quentin...
Sebastian Korda: Sponsors and endorsements
American professional tennis player Sebastian Korda made his ATP debut at the New York Open in 2018. Son of former Australian Open champion Petr Korda, Sebastian has been involved with...
ATP nets Nilox deal
Italian e-scooter and e-bike Nilox has been roped in by ATP as an Official Partner of the ATP Tour from the 2023 season. The partnership will see ATP provide a...
Márton Fucsovics: Sponsors
Ever since being introduced to the sport at the age of five, there’s been no looking back for Márton Fucsovics. The Hungarian won his first trophy at the 2003 National...
Medvedev unveils new logo at Australian Open with Lacoste
Russian tennis player Daniil Medvedev has announced a new partnership with French apparel company Lacoste to launch his own logo. The Russian will be teaming up with Lacoste to also launch his own co-branded collection. Medvedev debuted the logo at the Australian Open 2023, during his opening match against Marcos Giron, which he won in straight-sets. Starting from the Australian Open, Medvedev's kit will have his new logo, including on his shoes and racquet. The logo is inspired by 'the codes of gaming' and Lacoste states that it characterises with Medvedev's character on and off the court. The logo is in the shape of a gaming controller, with the four parts including a D on the left and M on the right, which is a nod to the Russian's initials. Right below are two lines, which symbolises the two 'i's in Medvedev's first name. The top has a circular icon, which represents a tennis ball. Below the controller-shaped design, Medvedev's name is written as 'Danii M'.
Mackenzie McDonald Sponsors
Michael Mackenzie Lowe McDonald is an American professional tennis player. The American, who is an NCAA Division I Tennis Championship winner, made his professional debut in 2013. McDonald broke into...