Coventry City will be back in the Premier League after a 25-year hiatus as they have already secured top-flight promotion being top of the table with two games left to...
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AFC partners with ASPETAR on multi-year deal
The Asian Football Confederation (AFC) has announced a new multi-year partnership with orthopaedic and sports medicine hospital, ASPETAR, who will join the AFC as their Official Medical Partner for all...
Jude Bellingham invests in Birmingham Phoenix
England and Real Madrid footballer Jude Bellingham has acquired a minority shareholding in The Hundred franchise Birmingham Phoenix with Bellingham acquiring 1.2% of the equity – half of this amount...
Brentford expands Indeed partnership
English football club Brentford have announced a multi-year partnership expansion with job site platform Indeed, who will become the club's new Principal Partner and also the Front-Of-Shirt Partner from the...
Top 10 Premier League out of contract this summer
As the 2025/26 season is drawing to a close, the summer frenzy is upon us with transfers galore. As new contracts will be drawn up, some old ones will also...
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Premier League 2025/26 title race: Will the ribbons be red or blue?
The all-important potential title-decider between league leaders Arsenal and challengers Manchester City at the Etihad last weekend has blown the title-race wide open now. Two back-to-back defeats to Bournemouth and...
Canada Soccer teams up with Samsung Canada ahead of FIFA World Cup 2026
Canada Soccer and Canadian Soccer Media & Entertainment (CSME) has recently signed a new partnership with Samsung Canada, who will join Canada Soccer as their Exclusive & Official TV &...
Chelsea extends Principal partnership with BingX
Premier League club Chelsea FC has announced a partnership extension with crypto exchange company, BingX, who will continue on as Chelsea's Official Principal Partner for the 2026/27 season. The partnership...
Lionel Messi teams up with Duracell
Global battery manufacturer Duracell has announced a new partnership with football icon Lionel Messi. The partnership was launched with a campaign film title 'Messi Reboot' and the deal will also...
LALIGA signs new deal with Fastly
LALIGA, Spain’s professional football association, has recently announced a new partnership with global edge cloud platform, Fastly. The partnership will see both join forces to develop technical solutions to address...
Inter Miami CF inks new deal with AstroTurf
Lionel Messi's Major League Soccer (MLS) team Inter Miami CF has announced a new partnership with inventor and innovator of synthetic turf systems, AstroTurf, who will join the club as...
AC Milan renew Corpay partnership
AC Milan have announced that they're keeping Corpay's Cross-Border division on board as their Official Commercial Foreign Exchange Partner.
Sony acquires TV and digital rights for the Indian Football League 2025/26 season
Sony Pictures Networks India (SPNI) has announced that they have acquired the television and digital rights for the Indian Football League (IFL) 2025/26 season. The IFL, which was previously known...
Luka Modric revealed as brand ambassador for CoinW
Croatian footballer Luka Modric has been revealed as a global brand ambassador of CoinW, a cryptocurrency asset trading platform.
A legend from Poland: Robert Lewandowski
Here, we look at Robert Lewandowski’s footballing journey from the beginning and chart his meteoric rise in the game.
UCL 2025/26: Quarter-finals second leg previews and predictions
Here, we present our previews and predictions for each second-leg encounter of the quarter-final stage of the 2025/26 UEFA Champions League.
Arsenal FC partner with Good Squish to launch first-ever women's team retail range
Arsenal Football Club have announced a women's retail partnership with apparel and accessories brand Good Squish.
FIFA finds new World Cup 2026 partner in ADI Predictstreet
World football–governing body FIFA has announced a multi-year partnership with the forecasting platform ADI Predictstreet.
Premier League 2025/26 Gameweek 32: Preview and Predictions
The Premier League Gameweek 32 returns after the international break and with the title-race and relegation battles raging on, a fight for European places is also heating up. Let’s take...
FA partners with Pepsi MAX for England national football teams
The Football Association (FA), England's football-governing body, has announced a multi-year partnership with PepsiCo.
Paris Saint-Germain FC team up with WHOOP
Paris Saint-Germain FC have announced a multi-year partnership with WHOOP, a wearables brand known for its advanced fitness trackers.
Is it time for Arne to Slot out?
Arne Slot did wonders by leading Liverpool to the Premier League title last season, but this term he has looked anything but competent.
Newcastle United FC team up with KNOX Hydration
Newcastle United Football Club (NUFC) have announced a multi-year "historic" partnership with KNOX Hydration.
Punjab Kings (PBKS) team up with Alstone
The Punjab Kings (PBKS) have announced a partnership with Indian Alstone, a manufacturer of metal composite panels.
Paris Saint-Germain FC onboard Harvey as Legal AI Partner
Paris Saint-Germain FC have announced a multi-year partnership with Harvey, an AI platform for legal and professional services.
David Beckham joins forces with Lenovo ahead of FIFA World Cup 2026
Chinese multinational technology company Lenovo has announced a partnership with English football icon David Beckham.
UCL 2025/26: Quarter-finals first leg previews and predictions
Here, we present our previews and predictions for each first-leg encounter of the quarter-final stage of the 2025/26 UEFA Champions League.
Football's forgotten ballers: Grafite
Our journey to celebrate Football’s Forgotten Ballers continues as we bring forward the accomplishments and skill of those players who shone briefly but brightly as they managed to capture the...
FC Goa renew Kingfisher partnership
FC Goa have extended their partnership with Kingfisher, which will thus remain an Associate Sponsor of the club for three more years.
Football's forgotten ballers: Yoann Gourcuff
For our first baller, we take you to France, to a man who was once christened as the second coming of Zinedine Zidane in his pomp.