UFC extends KUDO Snacks partnership
The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC. KUDO Snacks...
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Sony extends Indian subcontinent broadcasting rights agreement with UFC
Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and...
Canelo Álvarez: Endorsements | Sponsors | Investments
Here, we have a profile for Canelo Álvarez that details information about his playing career, as well as his sponsors, brand endorsements, investments, net worth, notable honours and charity work. DAZN - Global over-the-top sports subscription video streaming service DAZN signed a whopping $365m five-year, eleven-fight contract with Canelo in 2018. The company was supposed to pay the amount for the next eleven fights, but Canelo decided to sever all ties with the company in 2020 due to pay dispute and the COVID pandemic as well and hence became a free agent. In May 2022, though, both parties came together for a two-fight deal. Everlast - Canilo signed a multi-million-dollar sponsorship deal with sports equipment maker Everlast in 2014. Louis Vuitton - The Paris-headquartered French luxury fashion house also has an endorsement deal in place with Álvarez.
UFC inks deal with National Rugby League
The Ultimate Fighting Championship (UFC) has announced a new strategic partnership with Australasia's premier rugby competition — the National Rugby League (NRL). The partnership will see the NRL work towards...
UFC renews Toyo Tires partnership
The Ultimate Fighting Championship (UFC) has announced a multi-year extension with Toyo Tires, which will see the Japanese tyre manufacturer continue to serve as the UFC's Official Tire for three...
UFC extends Atomic Brands deal
The Ultimate Fighting Championship (UFC) has announced a partnership extension with canned cocktail company Atomic Brands, which will see its Monaco Cocktail brand continue on as the Official Hard Lemonade...
UFC teams up with Bud Light
Anheuser-Busch beer Bud Light has been announced as the Official Beer Partner of the Ultimate Fighting Championship (UFC). The multi-year agreement gets underway from January 1, 2024, and will see...
Ultimate Fighting Championship (UFC) nets Roobet.fun partnership
Premier mixed-martial arts firm Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with online gaming platform Roobet.fun. As per the agreement, Roobet.fun will join as an Official UFC...
UFC extends Bet365 partnership
The Ultimate Fighting Championship (UFC) has renewed its partnership agreement with online sports betting firm Bet365 for a third year in a row. The partnership extension will see Bet365 provide...
UFC announces Betclic partnership
The Ultimate Fighting Championship (UFC) has roped in online sports betting firm Betclic as its Official Betting Partner in France, Poland and Portugal. Betclic will also serve as the Presenting...
Pro Panja League to debut in July 2023
Asia’s biggest arm-wrestling promotion, Pro Panja League, has announced the dates for its debut season. Scheduled for July 28 to August 13, 2023, the 17-day sporting event will feature 180...
The Punch Boxing set to return for ninth edition
Arif khan is back with the 9th edition of The Punch Boxing Indian sports organisation Sports Oodles Pvt Ltd is set to host the ninth edition of its professional boxing...
NMDC ropes in boxer Nikhat Zareen as brand ambassador
NMDC Limited (formerly National Mineral Development Corporation), a central public sector undertaking (PSU) and India’s largest producer of iron ore, has signed a memorandum of agreement (MoA) with world boxing...
LaLiga North America and UFC agree cross-promotion partnership
LaLiga North America and the UFC have announced a cross-promotional partnership to engage with fans across both the sports through social media collaborations, on-site coverage at events, digital content, athlete...
Mary Kom partners with AOI for cancer awareness campaign
The American Oncology Institute (AOI), a cancer hospital chain in south Asia, has announced an association with MC Mary Kom, the chairperson of the Athletes Commission of the Indian Olympic...
EmChain to bring Khabib Nurmagomedov to India for multi-city tour
EmChain, a leading content marketing and user base acquisition company, has recently announced a partnership with Dominance MMA Management. Representing talents like Khabib Nurmagomedov, UFC Lightweight Champion Islam Makhachev, former...
Conor McGregor becomes Brand Ambassador of me88 in Southeast Asia
Asia’s online betting platform, me88, is set to make an impact with Irish professional mixed martial artist fighter and former Ultimate Fighting Championship (UFC) double-champion, Conor McGregor, who will be...
Conor McGregor - Sponsors | Endorsements | Salary | Net Worth | Notable Honours | Charity Work
Here, we have a profile for Conor McGregor that details information about his playing career, as well as his brand endorsements, investments, net worth, and sponsors. Full Name: Conor Anthony...
XTB signs Conor McGregor as newest brand ambassador
Poland-headquartered international fintech firm XTB has announced a two-year agreement with mixed martial artist and former UFC champion Conor McGregor. The aim of this partnership is for XTB to advertise...
Conor McGregor teams up with Tiger.Trade
Swiss retail-trading ecosystem Tiger.Trade has roped in UFC featherweight and lightweight double-champion Connor McGregor as a brand ambassador. McGregor has been brought on board in an attempt to help the...
Morecambe FC partner with Tyson Fury for upcoming campaign
Tyson Fury will sponsor EFL League One side Morecambe FC for the upcoming 2022-23 season. The British boxer has been living in Morecambe for the past few years and is...
OnePlus signs multi-year UFC deal
The Ultimate Fighting Championship has announced a new partnership with Chinese technology company OnePlus. The multi-year partnership will see OnePlus join as the Official Marketing Partner of the UFC. The...
Floyd Mayweather - Sponsors, Investments, Achievements, Charity Work
Here, we have a profile for Floyd Mayweather that details information about his playing career, as well as his sponsors, brand endorsements, investments, net worth, notable honours and charity work. Hublot - The legendary Swiss watchmaker decided to sign a deal with Mayweather ahead of his bout against Conor McGregor in 2017. Mayweather of course, at the time, was an undefeated fighter and a twelve-time world champion. Burger King - Mayweather has been associated with this American fast-food chain since 2015. The deal between the two reportedly involved an amount worth US$1m in 2015, which allowed the company to include its mascot among Mayweather’s entourage in a fight that year. He was also spotted eating a BK burger in 2017, another possible link between him and the company during that period. Grant Worldwide - Mayweather is also a partner of long-time boxing glove brand Grant Worldwide. In 2021, the company made an Instagram post promoting Floyd’s fight with Logan Paul. Other details of the deal remain unknown.
Mukuru announces multiple new sponsorships deals
Deals include Crystal Palace, Malawi’s Mighty Wanderers and Bok legend Mtawarira. Mukuru, the leading next-generation financial services platform catering to Africa’s emerging consumer, has announced a series of sports sponsorship...
Top 10 richest boxers in the world
It is pertinent to note that most of the finally-successful sports stars have to first become successful professionals in their respective sports. The following list contains boxers who got super...
ONE Championship announces multi-year partnership with TUMI
Singaporean MMA company ONE Championship has announced a multi-year partnership with TUMI, one of the world's leading premium lifestyle and luxury performance brands.TUMI has been named as the Official Premium...
UFC announces expanded Manscaped deal
Manscaped joins the UFC’s global sponsorship tier. The Ultimate Fighting Championship (UFC) has announced an extension of its deal with men’s grooming brand Manscaped. The expanded partnership will see...
Rise of MMA in India and what lies ahead
For an extended period, India has been dominated by cricket and football due to various factors: ease of playing the sport in India, access to the television channels broadcasting the...
Romelu Lukaku announced as Ultimate Football League ambassador
Belgium and Chelsea striker Romelu Lukaku has been roped in by upcoming football video game Ultimate Football League’s (UFL) developer and publisher Strikerz Inc. as the game's latest brand ambassador....
Top 10 UFC fighters of all time
With Mixed Martial Arts starting to really get a massive surge in numbers of viewership in Asian countries, the UFC has come leaps and bounds, especially in India, where it...
