UFC partners with Hostage Tape
The Ultimate Fighting Championship has roped in sleeping aid company Hostage Tape as its Official Sleep Aid Partner following a marketing partnership agreement. The deal will see Hostage Tape "activate...
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World Wrestling Entertainment (WWE) teams up with Nutrabolt
World Wrestling Entertainment (WWE) has announced a multi-year deal with global active health and wellness company Nutrabolt. The deal will see Nutrabolt's C4 Energy brand act as WWE's Official Energy...
UFC teams up with Smith+Nephew
The world’s premier mixed martial arts organisation, UFC, have roped in medical technology company Smith+Nephew as their maiden Preferred Sports Medicine Technology Partner following a multi-year partnership. The deal will...
Sportz Interactive adds UFC to roster, aims to enhance digital presence in India
Sports technology and content solutions company Sportz Interactive (SI), part of the Sportz Solutions Group, has announced a client relationship agreement with the Ultimate Fighting Championship (UFC). The agreement entails...
Anthony Joshua renews Under Armour deal
Professional boxer Anthony Joshua has inked a long-term partnership renewal agreement with Under Armour. As per the renewed agreement, Joshua will continue sporting Under Armour apparel in the ring. The...
UFC renews Venum deal
The Ultimate Fighting Championship (UFC) has extended its partnership agreement with combat sportswear specialist Venum. The partnership, now extended until 2029, will see Venum continue on as the UFC's Exclusive...
WWE and PRIME team up for new partnership
American professional wrestling promotion World Wrestling Entertainment (WWE) has announced a partnership agreement with Logan Paul and KSI–owned sports drink brand PRIME. The agreement makes PRIME the Exclusive Official Hydration...
Ultimate Fighting Championship teams up with Stake
Stake, a global crypto games and sportsbook brand, has signed a partnership agreement with the Ultimate Fighting Championship (UFC), coming on board as an Official Partner in Asia. As per...
Ultimate Fighting Championship and ESPN renew partnership
The Ultimate Fighting Championship has announced a multi-year extension agreement of its partnership with Disney-owned sports broadcaster ESPN Australia and New Zealand. The deal will see the Oceanic sports network...
UFC partners with Black Rifle Coffee Company
The Ultimate Fighting Championship (UFC) has announced a partnership agreement with Black Rifle Coffee Company (BRCC), an American coffee company founded to provide support to veterans, active-duty military members, and...