The Board of Control for Cricket in India (BCCI) has announced new partnerships with Campa Cola and Atomberg Technologies, both of which have come on board as Official Partners of...
Bollywood actors Saif Ali Khan and Kareena Kapoor Khan have been revealed as the owners of the Kolkata-based Indian Street Premier League (ISPL) franchise. The ISPL, which is India's first...
This article contains information regarding the brand endorsement deals of Australian professional cricketer Pat Cummins. Also read: Mitchell Starc: Brand endorsements New Balance Pat Cummins and New Balance have enjoyed...
Big Bash League (BBL) franchise Melbourne Renegades have signed a partnership agreement with YETI, a brand known for its drinkware and cooler products. The Austin, Texas-based company thus becomes the...
Cricket Victoria (CV) has announced a multi-year extension of its partnership with cricket equipment manufacturer Kookaburra, which will thus continue on as its Official Partner for the next three years. ...
Big Bash League (BBL) franchise Sydney Sixers have announced a partnership extension with independent brewery Gage Roads Brew Co, extending their partnership for a further three years. The extended deal...
Saravanan Sivakumar, better known by his stage name Suriya, has become the latest celebrity to join the upcoming tennis-ball T10 tournament, the Indian Street Premier League (ISPL), the south-Indian actor...
This article contains information regarding the brand endorsement deals of Australian professional cricket player Mitchell Starc. Also read: Cricket Australia partners / sponsors SParms SParms, an Australian sun protection company...
Big Bash League (BBL) franchise Melbourne Renegades have roped in Australian gas and electricity provider Compare & Connect as their BBL and WBBL Coaches Partner. Through the partnership, Compare &...
The International Cricket Council (ICC) has announced an eight-year extension agreement with global beverage firm Coca-Cola. The new deal will see Coca-Cola partner with all ICC World events across the...
Read all the latest news on Page 48.
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