Elche extend partnership with TM Real Estate Group
LaLiga Santander side Elche have extended their partnership with Spanish real estate company TM for the 2022-23 season. The two parties started their partnership in 2016 and will now be...
Football Sponsorships News Page 34
Latest News
BT splits UK broadcasting rights for UEFA Champions League with Amazon
US internet retailer and streaming giant Amazon has bought the UK broadcasting rights for the UEFA Champions League, splitting the rights with BT in a deal that is set to...
Inter Milan and KONAMI announce multi-year global partnership
Italian football club Inter Milan have announced a multi-year global partnership with Japanese video game company KONAMI. The partnership will make KONAMI the club’s Global Football Videogame Partner as well...
Kylian Mbappé joins Sorare as first player ambassador
French footballer Kylian Mbappé has joined forces with Sorare, becoming an investor, social impact partner and ambassador of the fantasy sports game. The partnership will see Sorare support Kylian Mbappé's...
AC Milan announce partnership extension with Puma
Serie A champions AC Milan have announced a long-term partnership extension with German sportswear giant Puma. The two parties signed their first partnership in 2018. Puma will continue as the...
Norwich City announce AEC Illuminazione partnership
English football club Norwich City have signed a new principal partnership agreement with Italian floodlight brand AEC Illuminazione. As part of the deal, the AEC logo will be present on...
Newcastle United announce noon.com as new sleeve partner
English Premier League side Newcastle United have announced noon.com as their new official sleeve partner ahead of the 2022/23 season. The Middle Eastern digital e-commerce platform for fashion, electronics, beauty,...
Ronaldo Nazário becomes Betfair brand ambassador
Brazilian footballing legend Ronaldo Nazário has been named the latest brand ambassador for Betfair International. The three-time FIFA World Player of the Year and two-time FIFA World Cup winner will...
Bournemouth sign shirt sponsorship deal with Dafabet ahead of Premier League return
AFC Bournemouth have agreed to a two-year deal with Dafabet, making the Philippines-based online gambling company their main shirt sponsor ahead of their return to the Premier League in the...
LaLiga signs San Miguel as global beer partner
LaLiga has signed a five-year agreement with Mahou San Miguel, with the Spanish brewing company becoming the league’s global beer partner. San Miguel has been with LaLiga for more than...
Bayer Leverkusen sign sleeve deal with Trive
German topflight club Bayer Leverkusen have signed a two-year sleeve sponsorship deal with multi-asset investment platform Trive. The deal will kick off with the start of the 2022-23 season and...
Crystal Palace announce Macron as their new Technical Kit Partner
Premier League side Crystal Palace have announced Italian sports apparel company Macron as their new technical kit partner. Macron previously had a deal with the South London club from 2014...
PSG announce content delivery partnership with OneFootball
Paris Saint-Germain and OneFootball have announced an agreement to share original content from the club's official website to the football media company's platforms. The deal will see PSG deliver original...
FC Porto sign shirt sponsorship deal with Betano
Kaizen Gaming’s sports betting brand Betano has signed a four-year main shirt sponsorship deal with Primeira Liga champions FC Porto. The club ended their ten-year partnership with Altice, replacing its...
Son Heung-Min announced as Burberry ambassador
South Korean and Tottenham Hotspur footballer Son Heung-Min has been announced as the latest brand ambassador of UK luxury fashion house Burberry. Burberry launched its pre-Autumn/Winter 2022 collection with Son...
French Football Federation renews contract with Orange
The French Football Federation has announced that it will renew its contract with telecommunications company Orange. The financial details of the four-year extension were not made public, though the previous...
PSG agree multi-year licensing agreement with Topps
Sports collectable brand Topps has announced a multi-year exclusive licence agreement with Ligue 1 Uber Eats champions Paris Saint-Germain. The Fanatics-owned company will now be the producer of all PSG...
Special Olympics GB ropes in Jack Grealish as ambassador
Manchester City and England football star Jack Grealish has been roped in as the Principal Ambassador for the non-profit organisation Special Olympics GB. Grealish hopes to ‘create a positive change’...
Paul Pogba teams up with Wahed Inc
French football star Paul Pogba has teamed up with global Islamic fintech firm Wahed Inc, joining the firm as an investor and a brand ambassador. Through his partnership, Pogba hopes...
SL Benfica become first Portuguese club to partner with Socios.com
Portuguese club SL Benfica have announced a partnership with crypto-based fan engagement platform Socios.com. Socios.com uses blockchain technology and ??has partnered with more than 150 sports organisations across Europe, South...
AC Milan Sponsors 2021-22
Following are the companies and organisations that serve as sponsors and brand partners to Serie A club Associazione Calcio Milan (AC Milan or simply Milan) and enjoy a strong branding...
Marks & Spencer confirms joint partnership with all UK football associations
British retail company Marks & Spencer has announced a joint partnership with the football associations of all the UK nations: the Football Association (FA) (England), the Scottish Football Association (SFA),...
AC Millan sign Betsson as Regional Partner in Latin America
Newly-crowned Serie A TIM champions AC Milan have signed a regional partnership deal with online wagering and casino provider Betsson, covering Latin America. As per the deal, Betsson will receive...
Caterpillar partners with Major League Soccer in major sponsorship deal
Major League Soccer (MLS) has signed a new multi-year major sponsorship deal with American construction equipment manufacturer Caterpillar. The partnership will help Caterpillar reach the young audience as well as...
Liverpool Sponsors 2021-22
Following are the companies and organisations that are enjoying a strong branding presence across Liverpool’s physical and digital assets. Also ReadLiverpool Sponsors 2020-21Liverpool Sponsors 2022-23Liverpool Sponsors 2023-2024 OFFICIAL MAIN PARTNER...
Crystal Palace name cinch as main shirt sponsor in multi-year deal
Crystal Palace have announced cinch as the official front-of-shirt sponsor of their men’s and women’s teams starting with the 2022-23 season. The multi-year deal also makes the online car marketplace...
BetWarrior signs biggest sponsorship deal with Argentine Football Association
BetWarrior has announced its most extensive sponsorship deal yet, having signed an agreement with the Argentine Football Association (AFA) to become its official sponsor. In this four-year deal, BetWarrior will...
Mastercard releases new film with de-aged Messi
Lionel Messi stars in Mastercard’s latest ad film along with Lionel Messi himself! Mastercard's latest advertisement, titled What’s Priceless to You, showcases a young, de-aged Messi. The one-minute-twenty-second advertisement starts off as we follow the adult Messi heading into the stadium ahead of a game. The ad then goes back in time to show a 13-year old Messi, anxious, nervous and scared as he is flying to Spain, leaving behind his life in Argentina. The young Messi wonders whether the world will accept his talent and also about what will happen to those things he leaves behind — the Priceless things. As he walks out of the airport, he comes across the adult Messi who states, "What's Priceless to you, comes with you, as long as you do what you love." The film ends with both versions realising that even though they are at different stages of their lives, the love they have for football remains the same.
Mamata Banerjee announces Emami Group as new East Bengal sponsor
West Bengal chief minister Mamata Banerjee has announced that Emami Group has signed a sponsorship deal with East Bengal Football Club. East Bengal's disastrous run in the Indian Super League...
French Football Federation partners with Uber Eats
The France Football Federation (FFF) has announced a three-year partnership with food delivery platform Uber Eats. Uber Eats has already been supporting French football via its title sponsorship of the...
The Football Sponsorship section on SportsKhabri provides a detailed overview of the business relationships that form the world of football. Here you will find details of new and renewed partnerships for 2025 in major football leagues. This page is a great resource for visitors interested in the commercial side of soccer, offering information on sponsorship deals, global brand involvement with clubs and strategic alliances affecting the marketing and visibility of the sport and teams.
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