The WNBA has inked a multi-year partnership agreement with US sportswear firm Reebok, which comes on board as the league's footwear supplier.
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National Basketball Association (NBA) extends Warner Bros. Discovery partnership
The National Basketball Association (NBA) has announced signing an eleven-year partnership extension agreement with Warner Bros. Discovery.
Top 10 most marketable basketball players in 2024
In this article, we take a look at the most marketable basketball players in 2024. Based on SportsPro's "50 Most Marketable Athletes" list.
NBA expands Revolut deal
Revolut becomes Associate Partner The National Basketball Association (NBA) have announced a partnership expansion with global financial technology platform, Revolut, who will become an Associate Partner of the NBA Paris...
WNBA partners with Delta Air Lines
The Women's National Basketball Association (WNBA) has announced a multi-year partnership agreement with Delta Air Lines, who will join as the Official Airline Partner of the WNBA. The deal will...
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WNBA inks deal with Bumble
The Women's National Basketball Association (WNBA) has announced a multi-year deal with dating and networking platform Bumble.
WNBA inks deal with New Balance
The Women’s National Basketball Association (WNBA) has announced a multi-year partnership agreement with US sportswear brand New Balance.
Amazon Prime Video partners with AT&T
Amazon's proprietary OTT streaming platform, Prime Video, has announced a partnership agreement with American telecom giant AT&T, which will see the latter act as the Lead Sponsor for 21 Women's...
San Antonio Spurs Sponsors 2023/24
This article contains information about the organisations serving as official sponsors and partners to National Basketball Association (NBA) franchise San Antonio Spurs during the 2023/24 season. Frost Bank Texas-based American...
NBA signs deal with KOHO for Playoffs
The NBA has roped in fintech firm KOHO Financial as its Presenting Partner for Canada ahead of the 2024 Playoffs. The partnership will see KOHO gain visibility on Canadian TV...
The NBA section on SportsKhabri offers a deep look into the world of professional basketball. It covers not only player performances and game analysis, but also the important commercial aspects that are at the core of the sport. This includes details on key sponsorship deals, such as the NBA's innovative partnership with Revolut, as well as the WNBA's extensive partnerships with major brands such as Delta Air Lines and New Balance.
In addition, on this page SportsKhabri examines player sponsorships, providing fans and stakeholders with a comprehensive understanding of both the athletic and business dynamics of basketball.