After parting ways with Seiko in January 2021, Novak Djokovic stayed without a watch sponsor for almost eight months before joining forces with Hublot in August 2021. Hublot stood by Novak even after his deportation from Australia. Hublot CEO Ricardo Guadalupe expressed his and the brand’s stance on the situation: "We are waiting to see what his position is with regards to all that he went through," he said in an interview. "The principle of vaccines is that it's something private. We value personal freedom. Everybody can decide. One can be in favour or against. That is our position."
