Australian professional cricketer Pat Cummins has been announced as a brand ambassador of Carrera Eyewear, part of the Safilo Group. As per the agreement, Cummins will headline campaigns and advertisements...
Indian tyre manufacturer Balkrishna Industries Ltd (BKT) has announced a three-year partnership extension with the Big Bash League (BBL). The partnership extension will see BKT continue on as an Official...
Indian professional cricketer MS Dhoni has been roped in as a brand ambassador by Indian e-commerce company JioMart ahead of the festive season. As per the deal, Dhoni will launch...
Cricket Australia has expanded its partnership with global technology firm HCLTech, which will thus serve as the Official Team Sponsor of the Australia men's national cricket team participating in the...
The Afghanistan Cricket Board (ACB), Afghanistan's governing body for cricket, has roped in Indian FMCG dairy giant Amul as its men's team's Principal Sponsor for the 2023 ICC Men's Cricket...
Hisense, a Chinese multinational company that specialises in consumer electronics and home appliances, has announced the appointment of Ravindra Jadeja as a brand ambassador for its television, AC and refrigerator...
Indian bodybuilding and health supplement brand BigMuscles Nutrition has roped in Indian professional cricketer Hardik Pandya as a brand ambassador. As per his agreement with BigMuscles Nutrition, Pandya will promote...
Indian FMCG dairy giant Amul has been announced as an Official Team Sponsor of the South African men's national cricket team following a partnership agreement with Cricket South Africa (CSA),...
The Royal Challengers Bangalore (RCB) have confirmed Mo Bobat as their new Director of Cricket ahead of 2024 Indian Premier League (IPL) season. Bobat, 40, has been working with the...
Indian financial services bank IndusInd Bank has announced a multi-year association with the International Cricket Council (ICC), becoming a Global Partner of the 2023 ICC Men's Cricket World Cup as well...
Indian professional cricketer KL Rahul has been roped in as a brand ambassador by smart travel luggage brand Carriall. Through the partnership, Carriall hopes to reach out to audiences pan-India....
A picture of India’s 1983 World Cup-winning captain Kapil Dev has been doing rounds on the internet, showing a bound and gagged Dev being led away. Many on the internet,...
Indian professional cricketer Hardik Pandya has announced a new partnership with video game company KRAFTON India, which will see him join its popular battle royale game, BATTLEGROUNDS MOBILE INDIA (BGMI)....
Big Bash League (BBL) franchise Melbourne Renegades have announced a three-year extension of their partnership with non-bank lender Liberty. The partnership extension will see Liberty continue on as the Renegades'...
Indian professional cricketer Hardik Pandya has been roped in as a brand ambassador by Onsitego. Regarded as an industry leader in device protection, Onsitego aims to "expand their device protection...
Considered as one of the best T20 batters of his generation, Suryakumar Yadav is a white-ball sensation for Team India. After impressing with the Kolkata Knight Riders and the Mumbai...
Indian professional cricketer Suryakumar Yadav has been roped in as a brand ambassador by consumer tech brand Crossbeats. Yadav joins as the brand's first-ever ambassador and will promote its smartwatches...
The Board of Control for Cricket in India (BCCI) has announced a new three-year partnership with Indian life insurance company SBI Life. The deal will see SBI Life join as...
Indian cricket gear and accessories company Sanspareil Greenlands (SG) has on-boarded Indian professional cricketer Smriti Mandhana as a brand ambassador. As per the partnership, the 27-year-old vice-captain of the India...
Big Bash League (BBL) franchise Melbourne Renegades have announced a two-year partnership extension with Hyundai Motor Company Australia, which will see the latter continue on as the Official Vehicle Partner...
Big Bash League (BBL) franchise Melbourne Stars have announced that Australia's largest taxi fleet, 13cabs, will serve as their Match Day Presenting Partner for the upcoming BBL season. The partnership...
Indian tyre manufacturer CEAT has roped in Indian professional cricketer Shafali Verma as its latest brand ambassador. The young India batter joins the likes of Rohit Sharma, Shubman Gill, Shreyas...
Nissan has extended its partnership with the International Cricket Council (ICC), the world's cricket-governing body. The renewed agreement sees the partnership enter its eighth consecutive year. Nissan will be an...
Indian professional cricketer Rohit Sharma has been announced as a Global Brand Ambassador of online travel platform Booking.com ahead of the upcoming ICC Men's Cricket World Cup 2023. The partnership...
Energy drink brand Gatorade has announced a new partnership with Indian professional cricketer Hardik Pandya, who comes on board to promote Gatorade's message of the importance of hydration while being...
Online gaming platform SuperWin has roped in former South African professional cricketer AB de Villiers as a brand ambassador. As per the deal, De Villiers will be the face of...
Italian sports equipment manufacturing brand Lotto Sport has been roped in as the Official Technical Partner of all the South African national cricket teams following a partnership agreement with Cricket...
Coca-Cola's Indian hydration drink brand Limca Sportz has been roped in as the Official Sports Drink of the ICC Men's Cricket World Cup 2023. The partnership was kicked off with...
Indian module manufacturer Saatvik Solar has roped in Indian professional cricketer Ravindra Jadeja as a brand ambassador. By getting Jadeja on board, the brand aims to reach out a wider...
Garena, a Singapore-based global online games developer and publisher, has announced Indian professional cricketer Mahendra Singh Dhoni as its latest brand ambassador. The free-to-play battle royale game developed by Garena,...
Read all the latest news on Page 40.
