Indian wicketkeeper-batter MS Dhoni, who is already an existing customer of Mohali, Punjab-headquartered tractor manufacturer Swaraj Tractors, has now been confirmed as a brand ambassador of the company. Via this collaboration,...
Former Australian cricketer and commentator Matthew Hayden has been unveiled as the latest brand ambassador for CEAT — an international tyre manufacturer based in Mumbai, India. As part of the...
Indian professional cricketer Virat Kohli has been unveiled as an HSBC India brand ambassador in the company's latest ad campaign. In the campaign, Kohli is depicted in a never-before-seen avatar...
In a first for cricket in this category, The Hundred has announced a new partnership with Chaiiwala, which will take on the role of Official Chai Partner of the tournament's...
Indian professional cricketer KL Rahul has joined Mumbai-based online health and wellness products retailer HyugaLife as an investor and a brand ambassador. Fast&Up, MuscleBlaze, MyFitness, Optimum Nutrition, Power Gummies and...
Indian professional cricketer Shikhar Dhawan has joined Bengaluru-based urban snack company TagZ Foods as an investor as well as a brand ambassador. With Dhawan's assistance, TagZ Foods hopes to engage...
Indian professional cricketer Smriti Mandhana has been named the latest brand ambassador of Wrangler, according to an announcement from Bengaluru-based tech-native retail company ace turtle. In India, ace turtle holds...
The International Cricket Council (ICC) has named Dubai-based global smart end-to-end supply chain logistics solutions provider DP World as its Official Global Logistics Partner. Beginning with the 2023 ICC World...
The Tamil Nadu Premier League (TNPL) has partnered with FanCode, which has gained the exclusive digital rights for the domestic cricket league. The deal will see FanCode livestream the TNPL,...
Indian dry fruits and nuts brand Farmley has announced former Indian cricketer Rahul Dravid as its first-ever brand ambassador. As per the agreement, Dravid will be endorsing Farmley's line of...
Metro Bank, a commercial banking institution established in the UK, has announced a cooperation agreement with the England and Wales Cricket Board (ECB), the principal governing body of cricket in...
The gentleman's game, cricket, has always been brimming with riveting contests defining the sport. The battle between bat and ball is a spectacle in itself, but when these contests turn...
The International Cricket Council's (ICC) planned new international revenue distribution scheme, which disproportionately benefits the superpowers in the game, is causing concern among several Associate board members, who believe it...
The England and Wales Cricket Board (ECB), the governing body of cricket in England and Wales, has announced a multi-year agreement with the British winemaker Laithwaites. Laithwaites has been designated...
Indian cricketing legend Sachin Tendulkar has been named the "Smile Ambassador" for the Maharashtra government's "Swachh Mukh Abhiyan" initiative. In a Memorandum of Understanding (MOU) signed for five years, the...
Private life insurance firm Ageas Federal Life Insurance has unveiled its new branding initiative titled "Sachinverse". Featuring cricket legend Sachin Tendulkar, the campaign is aimed at emphasising how technology profoundly...
There are some new captains set to feature in The Hundred this season, with the likes of Ellyse Perry, Sophie Ecclestone and Tom Abell taking up leadership roles. Perry will...
Tide and Sociowash have teamed up to develop an integrated promotional campaign featuring Punjab Kings (PBKS) captain and Team India batter Shikhar Dhawan as well as youngsters Arshdeep Singh and...
Former Indian cricket team captain and ex-Board of Control for Cricket in India (BCCI) President Sourav Ganguly has been announced as a brand ambassador for Tripura Tourism. The announcement was...
Indian professional cricketer Veda Krishnamurthy has signed up with Real Sports, a sports marketing firm from JetSynthesys. The arrangement intends to enhance Krishnamurthy's reputation as a cricketer and entrepreneur worldwide. ...
Britannia 50-50 has made a comeback with yet another funny ad campaign. The most recent advertising campaign for the "50-50 Golmaal" product line, created by Lowe Lintas Bangalore, features former...
Launching a new ad campaign, Nestlé India's instant noodles brand Maggi has teamed up with Indian professional wicketkeeper and batter Rishabh Pant. The recently-released advertisement shows how the noodles brand...
I sat down with optimism and hope before the Royal Challengers Bangalore took on the Gujarat Titans last Sunday, just like I sat down before Rahul Dravid’s men took on...
Bangladesh has a deep-seated passion for cricket that is more like a religion, and for a good reason. As far as cricket is concerned, the country has come a long...
Sourav Ganguly, former BCCI president and captain of the India men's national cricket team, has been named a brand ambassador for Rana Group, a conglomerate of EV and agritech manufacturing...
South African provincial cricket association Cricket Eastern Cape and Makati, the Philippines-based online betting platform Dafabet have entered into a multi-year agreement. As a result of the collaboration, Dafabet has...
The collaboration includes the England Men's, Women's and Disability teams as they capture "refreshing moments" from the summer of cricket. The leading shower and bathing brand in the UK, Radox,...
The Royal Challengers Bangalore (RCB) have partnered up with Rario, the first authorised digital collectibles platform for cricket. The RCB and many other cricket players' fans will benefit from this...
The exclusive broadcast contract between Cricket South Africa (CSA), the country's cricket-governing body, and SuperSport, a pay-television broadcaster based in South Africa, has been renewed. The new broadcasting agreement will...
Sunrisers Hyderabad's official sponsor TCL has renewed their partnership for a fourth time. As part of their partnership with Sunrisers Hyderabad, TCL, the Chinese electronics entity launched an exclusive brand...
Read all the latest news on Page 42.
