Red Bull join forces with CDW
Formula One reigning world champions Red Bull Racing have roped in technology solutions provider CDW as an Official Team Partner. The partnership will see CDW provide the team with advanced tools and expertise designed to drive success for the team, both on and off the track. Red Bull will also gain access to CDW's host of products and services along with IT solutions and services, as a part of the agreement. CDW had previously partnered with the team to be the Title Partner of the team's International Women's Day event. Christian Horner, Oracle Red Bull Racing Team Principal and CEO said, "Formula 1 is a technology-driven sport and being able to harness the power of a company like CDW is hugely important. CDW is active in a wide number of areas that are key to the Team’s success and the level of integration they’re able to effect is vital. We are about to embark on a massive new season and the fact that CDW will be helping to drive engagement with Max and Checo’s championship challenge is fantastic news.” Sona Chawla, Chief Growth and Innovation Officer, CDW, spoke about the partnership, commenting, "At CDW, we make technology work so people can do great things. Helping Oracle Red Bull Racing to elevate its use of technology is a unique privilege and we’re proud to stand behind the team as it strives to continue its well-documented success on the racetrack. As a customer-focused organisation, we’re also excited about this partnership because so many of our customers have a deep-rooted passion for Formula 1 and the incredibly talented Oracle Red Bull Racing team.”
