Alfa Romeo inks new deal with KICK
Swiss Formula One team Alfa Romeo F1 Team Stake have announced a new partnership with community-driven live-streaming platform KICK. The partnership will put the KICK branding on the Alfa Romeo...
F1 Sponsors & Brand Partnerships Page 11
Latest News
Alfa Romeo announce new partnership with Stake
Swiss Formula One team Alfa Romeo have announced a new multi-year partnership with entertainment and lifestyle brand Stake. The new partnership will see Stake join as the Title Partner of...
Formula One inks new deal with beIN Sports
Formula One has announced a multi-year partnership with Qatar-owned state broadcaster beIN Sports. The partnership will kick off from the 2023 Formula One season and cover a total of ten...
Heroic renews Red Bull partnership
Danish esports organisation Heroic has announced that it will be extending its partnership with Red Bull for a third consecutive year. The extension will see the Red Bull logo continue...
McLaren extend Castore partnership
British motor-racing team McLaren have announced an extension of their partnership with British sportswear brand Castore. The expansion of their partnership will see Castore continue on as the team's Official...
F1 confirms 2023 calendar
Formula One has announced that the upcoming 2023 season will consist of 23 races. Initially the season was supposed to consist of a record 24 races but the Chinese Grand Prix was cancelled due to the country's Covid-19 situation and Formula One has revealed that there will not be any replacements for the Chinese Grand Prix. The season will kick off on March 5, 2023 with the Bahrain Grand Prix and conclude as the Abu Dhabi Grand Prix on November 26,2023. The season will also host the inaugural Las Vegas Grand Prix on November 18, 2023 and will see the return of the Qatar Grand Prix on October 8, 2023. The race is Lusail, Qatar was introduced during the 2021 season but was not a part of the 2022 championship due to the country hosting the FIFA World Cup 2022.
Mercedes team up with Solera
A global leader in vehicle lifecycle management, Solera has announced a multi-year partnership with German Formula One team Mercedes. The partnership will see both companies work towards automotive innovation and...
Ferrari inks new deal with Harman Automotive
A Samsung subsidiary and electronics technology firm, Harman Automotive has been roped in by Italian Formula One team Ferrari as an Official Team Partner ahead of the 2023 Formula One...
Formula One extends Zandvoort partnership
Formula One has announced that the Dutch Grand Prix, which is held at CM.com Circuit Zandvoort in Zandvoort, the Netherlands, will remain on the calendar until 2025. The new deal...
F1 cancels Chinese Grand Prix 2023
Formula One has announced that, following discussion with the event organisers and promoters, the 2023 Chinese Grand Prix will not be taking place. The decision is made due to the...
Formula One inks partnership with PacSun
Formula One has announced a multi-year partnership with youth retail clothing brand Pacsun. The partnership will see the launch of a new merchandise collection at the upcoming ComplexCon 2022 festival,...
Porsche Supercup extends Formula One partnership
Formula One has announced an eight-year extension of its partnership with Porsche. The extension will see the Porsche Supercup continue to be supported by Formula One and remain on the...
McLaren and Gulf Oil to end partnership
British Formula One team McLaren have announced that they will be ending their strategic partnership with Gulf Oil. The partnership came to an end at the end of the Formula...
Red Bull ink New Era partnership
Austrian Formula One team Red Bull Racing have announced a new partnership with New York-based clothing brand New Era. The partnership, which will start from the 2023 F1 season, will...
Aston Martin ink Porto Seguro partnership
British Formula One team Aston Martin have announced a partnership with Brazilian insurance firm Porto Seguro. The partnership will kick-off from the Abu Dhabi Grand Prix 2022 and will continue...
Haas announce Palm Angels partnership
American Formula One team Haas have roped in Italian luxury fashion brand Palm Angels as their "Official EntArtainment Curator". The partnership will kick off from 2023 and see Haas work...
Ferrari announce HCL Software partnership
Italian Formula One team Ferrari have announced a new multi-year partnership with global leader in enterprise software solutions, HCL Software. HCL Software will join as a strategic partner of the...
Mercedes team up with Einhell
German Formula One team Mercedes-AMG Petronas have announced leading manufacturer of state-of-the-art cordless power tools and garden equipment, Einhell, as their Official Tool Expert. The partnership, which will get underway...
Haas announce Schumacher departure
American Formula One team Haas have announced that their German driver, Mick Schumacher, will be parting ways with them at the end of the ongoing 2022 Formula One season. Schumacher,...
Rolex teams up with Formula One for Australian Grand Prix
Formula One has announced a new partnership with Swiss watchmaker Rolex, which will see the latter become the Title Partner of the Australian Grand Prix. Rolex, which was the Title...
Formula One renews AWS partnership
Formula One has renewed and expanded its partnership with leading comprehensive cloud platform Amazon Web Services (AWS). The expansion will see AWS become a Global Partner of Formula One. The...
Haas announce OAKBERRY partnership
American Formula One team Haas have announced OAKBERRY, the largest açaí brand in the world, as an Official Partner for the remainder of the Formula One World Championship 2022 season....
Formula One announces Kindred Concepts deal
Formula One has partnered with Kindred Concepts to launch the first-ever Formula One-licensed premium experiential venue: the F1 Arcade. The F1 Arcade will open for the public on November 24,...
Stoffel Vandoorne joins Aston Martin F1 team
Formula E 2021/22 champion and former Formula One driver Stoffel Vandoorne has been announced as a reserve and test driver for British Formula One team Aston Martin. Vandoorne will partner...
Formula One extends ServusTV deal
Formula One has extended its broadcast partnership agreement with ServusTV. The new three-year extension will see the Austrian broadcaster continue to air Formula One live and free to view in...
Verstappen on top in Austin after holding off Hamilton for US GP win
Hamilton finishes second ahead of Leclerc Max Verstappen kept Lewis Hamilton and Mercedes waiting for their first win of the 2022 season as the Dutchman took his 13th win of...
Formula One extends ESPN deal
Formula One announce three year extension Formula One have announced a multi-year extension of their deal with Walt Disney Company. The broadcast partnership which Formula One has with the Walt...
Alfa Romeo team up with Shoop for US Grand Prix
Alfa Romeo announce one-off partnership Swiss Formula One team Alfa Romeo have announced a one-off partnership with California-based law corporation, Shoop. The partnership, which will be for the United States...
McLaren inks Seamless Digital partnership
Seamless Digital announces multi-year deal British Formula One team McLaren have announced a new partnership with pioneer in digital advertising, Seamless Digital. Joining as an Official Partner, Seamless Digital will...
Haas announces MoneyGram as title sponsor from 2023
MoneyGram to join from the 2023 season American Formula One Haas have announced that MoneyGram, industry leader in digital P2P payments, will be joining the team from the 2023 season...