Mercedes F1 reveal WhatsApp partnership
The Mercedes-AMG Petronas F1 Team have announced a new multi-year deal with WhatsApp, which will see the latter become the Official Messaging Partner of the team. The partnership has come...
F1 Sponsors & Brand Partnerships Page 8
Latest News
Arctos Partners invests in Aston Martin Aramco Cognizant F1 Team
Aston Martin Aramco Cognizant F1 Team have announced a new agreement with Dallas, Texas-based private investment firm Arctos Partners, which has come on board as an investor. The agreement will see...
Red Bull Racing extend TAG Heuer deal
Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set...
Aston Martin F1 announce ServiceNow deal
Aston Martin Formula One Team (AMF1) have roped in ServiceNow as their Official Intelligent Platform Partner, having signed a partnership agreement with the Santa Clara, California-based digital workflows solutions provider. ...
AlphaTauri bring GUNDAM to Las Vegas
Italian Formula One team AlphaTauri have announced a special one-race partnership agreement with Japanese multinational video game publisher Bandai Namco Entertainment, thereby bringing its GUNDAM brand to the inaugural Las...
Aston Martin F1 partner with Pedal Mafia
The Aston Martin Formula One team have announced a new partnership with sports apparel brand Pedal Mafia, which thus becomes the team's Official Cycling Apparel Partner. The agreement will see...
Stake F1 Team Sponsors
Italian motor manufacturer Alfa Romeo first entered the Formula One Championship in 1950. The team had their first stint in the sport between 1950 and 1987 where they won two World Drivers’ Championship with Nino Farina (1950) and Juan Manuel Fangio (1951). The team withdrew from the sport in 1952 and returned only in 1979 when Autodelta entered the sport using the Alfa Romeo name. The team competed till 1985 before once again withdrawing from the sport for more than 30 years. Alfa Romeo returned to the sport in 2019 when the Sauber team were renamed to Alfa Romeo Racing. In 2020, the team were renamed to Alfa Romeo Racing Orlen. Here are the F1 team’s sponsors going into the 2022 season.
Formula One renews Pirelli deal
Formula One has announced a partnership extension with Italian tyremaker Pirelli, which will thus continue on as the Global Tyre Partner of the series until 2027, with the option to...
Alfa Romeo F1 announce Fix Network partnership
Formula One team Alfa Romeo have announced a new partnership with automotive aftermarket company Fix Network. The partnership will see Fix Network use Alfa Romeo's platform to open up to...
McLaren sign new F1 Reserve Driver
British Formula One team McLaren Racing have announced the winner of the 24 Hours of Le Mans' 2022 edition, Ry? Hirakawa, as their Reserve Driver. Hirakawa will be joining the...
Alpine F1 partner with Xbox
French Formula One team Alpine have partnered with Xbox, which will join as the team's Official Console Partner. The Xbox PC Game Pass will also become an Official Partner of...
Aston Martin F1 extend AvaTrade partnership
Online trading firm AvaTrade has renewed its partnership with British Formula One team Aston Martin, which will see it continue on as the team's Official Trading Partner. AvaTrade's branding will...
Mercedes F1 partner with Mind
Formula One team Mercedes have announced British mental health charity Mind as their Official Team Charity for the 2023 and 2024 F1 season. As per the deal, the German team...
Formula One renews LIQUI MOLY deal
Formula One has announced a new multi-year partnership renewal of its deal with German lubricant and additive manufacturer LIQUI MOLY. Continuing on as an Official F1 Partner, LIQUI MOLY will...
Italian Grand Prix 2023: Race Preview
After an eventful Dutch Grand Prix, we are headed to the iconic Monza circuit for the 2023 Italian Grand Prix. On one of the most iconic circuits in the history...
Ferrari partner with Marina Bay Sands
Italian Formula One team Ferrari have roped in the Marina Bay Sands hotel chain as an Official Partner after a two-year partnership agreement. As per the deal, Marina Bay Sands...
Aston Martin join forces with Aleto Foundation
British Formula One team Aston Martin have teamed up with the Aleto Foundation — a charitable organisation dedicated to promoting social mobility. The partnership will see Aston Martin and Aleto...
Red Bull Racing partner with Bybit
Formula One team Red Bull Racing have partnered with cryptocurrency exchange Bybit to launch the Velocity Series. The Velocity Series will see racing come together with art to create digital...
Alpine team up with Amazon Music
Amazon Prime Music has been announced as the Official Music Streaming Sponsor of French Formula One team Alpine. Amazon Music becomes the first-ever music streaming service to partner with a Formula...
Aston Martin announce Valvoline partnership
Valvoline Global has been announced as the Official Lubricant Partner of the Aston Martin Formula One team following a long-term partnership agreement. The partnership will kick off with the upcoming...
Aston Martin expand TikTok partnership
Aston Martin and TikTok have extended and expanded their partnership, which will see TikTok continue to work on various fan engagement activities for the British Formula One team as they...
Formula One and Sky Group team up for first-ever F1 broadcast for children
Formula One has announced a partnership with Sky Group, which will see the two parties co-produce the first-ever Formula One broadcast for children at the 2023 Hungarian Grand Prix. Formula...
Sebastian Vettel invests in SailGP German team
Former four-time Formula One World Champion Sebastian Vettel and double Olympic medal-winning sailor Erik Heil have teamed up with entrepreneur Thomas Riedel to announce the Germany SailGP Team. Riedel is...
Alfa Romeo partner with Aioka
Formula One team Alfa Romeo have announced a new partnership with Aioka, which will be joining as their Global Concierge Supplier. Known for creating unique and specially curated customer experiences...
Haas partner with MGM Resorts International
Haas F1 have announced a new deal with global entertainment company MGM Resorts International, which will join their sponsorship portfolio as an Official Partner. The partnership will have the MGM...
Formula One and Heineken extend partnership
Formula One (F1) has extended its partnership with Dutch beer brand Heineken. The new multi-year extension grows on the existing seven-year partnership that Formula One and Heineken have had since...
McLaren extend Deloitte partnership
McLaren Racing have announced a multi-year extension of their partnership with Deloitte, which will see the latter continue on as the Official Transformation Partner of the Formula One team. The...
Aston Martin announce partnership with Wolfgang Puck
British Formula One team Aston Martin (AMF1) have announced a new Global Partnership with world-renowned chef Wolfgang Puck. The partnership will kick-off from the upcoming Monaco Grand Prix. The partnership...
Honda set for F1 return with Aston Martin
British Formula One team Aston Martin have announced that they will be entering in a works partnership agreement with Japanese manufacturer Honda, starting with the 2026 Formula One (F1) season....
Formula One extends MSC Cruises deal
Formula One has announced a multi-year extension of its global partnership with MSC Cruises, one of the world's largest cruise brands. The partnership will see MSC Cruises continue on as...