Visa Cash App RB F1 Team partner with TUDOR
Swiss watchmaker TUDOR has announced its return to motorsports after signing an Official Partnership agreement with Visa Cash App RB F1 Team, formerly known as "AlphaTauri". The partnership will put...
F1 Sponsors & Brand Partnerships Page 8
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McLaren Racing rope in Airwallex as Official Partner
Global financial technology company Airwallex has been announced as an Official Partner of the McLaren Formula One team on a multi-year deal. As per the agreement, McLaren Racing will use...
H. Moser & Cie. partners with Alpine Motorsports
Alpine Motorsports has signed a partnership agreement with H. Moser & Cie., a trademark of Swiss luxury watchmaker Moser Schaffhausen AG, which comes on board as a Global Partner and...
Williams Racing partner with Komatsu
British Formula One team Williams Racing have signed a long-term partnership agreement with Japanese heavy equipment manufacturer Komatsu. As per the agreement, Komatsu becomes a Principal Partner as well as...
Williams Racing team up with VAST Data
Williams Racing have announced a partnership agreement with VAST Data, a tech company specialising in artificial intelligence and deep learning computing infrastructure, which comes on board as an Official Partner...
Aston Martin Aramco F1 Team expand JCB partnership
Aston Martin Aramco F1 Team have extended their partnership agreement with JCB ahead of the 2024 FIA Formula One World Championship. The multi-year extension agreement will keep the JCB logo on the...
Scuderia Ferrari extend Bang & Olufsen deal
Scuderia Ferrari have announced a partnership extension of their agreement with Danish consumer electronics company Bang & Olufsen. The renewal will see Bang & Olufsen continue to "offer a superior...
Aston Martin Aramco F1 Team partner with OMP
Aston Martin Aramco F1 Team have announced a multi-year partnership agreement with Italian motorsport safety equipment and racing car accessories manufacturer OMP, which thus becomes the British team's Official Racewear Supplier. The partnership will...
BWT Alpine F1 Team renew Shamir partnership
BWT Alpine F1 Team have announced a partnership renewal with Israeli optical lens tech firm Shamir Optical Industry. The multi-year agreement will see Shamir continue on as Alpine's Optical Performance...
Ferrari F1 renew CEVA Logistics deal
Italian Formula One team Ferrari have announced a multi-year partnership renewal agreement with French firm CEVA Logistics. The renewed deal will see CEVA Logistics continue supplying logistical services to Ferrari...
Charles Leclerc set to continue at Ferrari
Scuderia Ferrari have announced that Charles Leclerc will continue with them beyond the upcoming 2024 Formula One (F1) season, the Monégasque having signed a new contract extension with the Italian...
AlphaTauri rebranded as Visa Cash App RB F1 Team
Red Bull has signed a multi-year agreement with Visa, resulting in Red Bull Racing's sister team AlphaTauri getting rebranded as "Visa Cash App RB Formula One Team" or "VCARB". Visa...
McLaren Racing expand OKX deal
McLaren Racing have expanded their partnership with Web3 tech firm OKX, which will thus continue on as the Official Primary Partner of the British Formula One (F1) outfit. The partnership expansion...
Mercedes-Benz expands Luminar partnership
Mercedes-Benz has announced a new, expanded partnership with global automotive technology company Luminar, which will see it partner with the Mercedes-AMG PETRONAS F1 Team as well as integrate its technology...
Aston Martin F1 extend Aramco partnership
Aston Martin Aramco Cognizant F1 Team have extended their partnership with Saudi integrated energy and chemicals firm Aramco, which will see the latter become the exclusive Official Title Partner of...
McLaren Racing team up with Monster Energy
McLaren Racing have announced a multi-year partnership agreement with energy drink brand Monster Energy, which will thus become an Official Partner of the team from the 2024 Formula One (F1)...
Mercedes F1 partner with SAP
The Mercedes-AMG PETRONAS F1 Team have announced a new multi-year deal with SAP, which is set to come on board as an Official Team Partner, starting next year. SAP will...
Williams Racing sign Lia Block
17-year-old American racer Lia Block has been announced as the latest driver of the Williams Racing Driver Academy and will, therefore, represent the team in the 2024 season of F1...
Hewlett Packard Enterprise (HPE) to power Alfa Romeo F1 team
Swiss Formula One team Alfa Romeo have announced that Hewlett Packard Enterprise (HPE) will be helping them design and develop their car's aerodynamics going forward. Alfa Romeo and HPE have...
Mercedes F1 reveal WhatsApp partnership
The Mercedes-AMG Petronas F1 Team have announced a new multi-year deal with WhatsApp, which will see the latter become the Official Messaging Partner of the team. The partnership has come...