Football Sponsorships News Page 18

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Chelsea FC Sponsors 2023–24

Chelsea FC Sponsors 2023–24

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Chelsea Football Club (CFC) as...

Chelsea agrees to new deal with BingX

Chelsea FC confirm BingX deal

Chelsea Football Club (CFC) have signed a sponsorship agreement with Singapore-based cryptocurrency exchange BingX, inking a multi-year deal that will see BingX serve as the London-based English professional football club's...

FanCode secures broadcasting rights for Africa Cup of Nations 2024, Copa del Rey & Supercopa de España

FanCode to broadcast AFCON, Copa del Rey and Supercopa de España

Indian over-the-top live sports streaming platform FanCode is set to exclusively broadcast the TotalEnergies 2023 African Cup of Nations (AFCON) as well as the Copa del Rey (King's Cup) and the...

CAF renews Orange partnership

CAF renews Orange partnership

The Confederation of African Football (CAF) has renewed its partnership with global telecommunications operator Orange until 2025 with the focus on developing football, diversity and inclusion in Africa.  Orange has...

Serie A signs new deal with Philadelphia Italia

Serie A signs deal with Philadelphia Italia

The Serie A TIM has signed a partnership agreement with Philadelphia Italia, a brand of the Mondel?z International Group, which will see the confectionery brand become the Official Partner of...

Saudi Pro League Sponsors 2023/24

Roshn Saudi League Sponsors 2023/24

This article contains information regarding the organisations enjoying a strong branding presence across the Roshn Saudi League’s (also known as the Saudi Pro League or the SPL) physical and digital...

Premier League Sponsors 2023–24

Premier League Sponsors 2023–24

Premier League Sponsors and Broadcasters 2023–24: EA Sports, Barclays, Budweiser, Castrol, Hublot, Nike, Oracle, Avery Dennison, Panini, Sorare, Sky Sports, TNT Sports (formerly “BT Sport”), Amazon Prime Video, BBC Sport, BBC Radio 5 Live, talkSPORT

Commercial Guide: A Complete List of The 2024 Africa Cup of Nations Team Sponsors

Africa Cup of Nations (AFCON) 2023: A complete list of all teams' sponsors

This article contains information about the organisations serving as sponsors and partners to the national teams participating in the 2023 Africa Cup of Nations (AFCON). AFCON 2023 Sponsors: TotalEnergies, Puma,...

Acer ropes in Chhetri for new contest

Acer India ropes in Sunil Chhetri for new contest

Acer India has introduced a gaming competition in collaboration with Indian football captain Sunil Chhetri, titled 'Score with Sunil'. The campaign invites gamers to dive into the world of football...

Indian Super League (ISL) club Odisha FC has announced a new partnership with Konark Beverages Industries Majelo brand, who will join as the club's Official Pouring Partner for the 2023-24 season.

Odisha FC partner with Majelo

Odisha FC have announced a partnership agreement with Konark Beverages Industries' Majelo brand, which thus becomes the Official Pouring Partner of the club for the ongoing 2023/24 season. Majelo joins...

Sony Sports Network teams up with Kartik Aaryan

Sony Sports Network India teams up with Kartik Aaryan

Bollywood actor Kartik Aaryan has been roped in by Sony Sports Network India as a brand ambassador for football. Aaryan, as a result, will promote live action football on Sony...

Endrick makes New Balance move official

Endrick makes New Balance move official

Brazilian professional footballer Endrick has been signed by New Balance ahead of his move to Real Madrid CF next summer.  Endrick was seen wearing the "New Balance Tekela v4" last...

West Ham United FC Sponsors 2023–24

West Ham United FC Sponsors 2023–24

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of West Ham United Football Club...

West Ham United partners with Topps

West Ham United FC partner with Topps

West Ham United FC have announced a multi-year partnership agreement with British multinational trading cards and stickers manufacturer Topps. The deal will see Topps become an Official Licensing Partner of...

Messi partners with Royal Caribbean

Lionel Messi partners with Royal Caribbean

Football legend Lionel Messi has been unveiled as the "icon" of the "Icon of the Seas" cruise ship of Royal Caribbean International. The "Icon of the Seas" is set to...

Manchester City announce multi-year partnership deal with Kellogg’s Manchester City have announced a new multi-year partnership with Kellogg's that’ll see one of the UK’s most popular cereal brands become the Club’s Official Breakfast Cereals partner of both the men’s and women’s first teams. This new agreement brings together two iconic brands deep-rooted in the historic and cultural makeup of the City of Manchester. It will see the organisations work together to encourage positive change within communities in the local area and beyond. As well as being present on the breakfast tables of millions of households across the UK, the Kellogg’s brand will also be visible to Cityzens attending the Etihad Stadium and Joie Stadium through matchday-activations and in-stadia advertising, in addition to across club digital channels. Kaitlyn Beale VP, City Football Group Global Partnership Sales, commented: “To partner with a renowned brand like Kellogg's is a great accolade for the club. Like Manchester City, Kellogg’s are an organisation intertwined with Manchester’s culture and history and we’re excited to work together to positively impact the communities that we share.” Chris Silcock, Managing Director Kellanova UK, the company which owns Kellogg’s, said: “It’s been a great privilege for our Kellogg’s brand to have been part of Manchester life for over 85 years, so it’s only right to partner with another iconic Manchester institution. This collaboration with Manchester City Football Club will further our Better Days commitment, supporting communities in the city in which we’ve been making our Kellogg’s cereals for many decades.”

Manchester City FC announce multi-year Kellogg’s partnership 

Manchester City FC have announced a multi-year partnership agreement with Kellogg's, making it the Official Breakfast Cereals partner of both their men’s and women’s first teams. The partnership will see...

AFC partners with Qatar Airways

Asian Football Confederation (AFC) partners with Qatar Airways

The Asian Football Confederation (AFC) has announced a global partnership agreement with Qatar Airways Group with the aim of "transforming fan experiences at Asian football events".  The multi-year partnership, set...

Mumbai City FC finds new partner in FanCode

Mumbai City FC sign merchandising agreement with FanCode

Mumbai City FC have roped in FanCode as their Official Merchandise Partner in a deal set to run till the end of the 2024/25 season.  The partnership will see FanCode...

FIFA extends Panini deal

FIFA extends Panini deal till 2030

FIFA has extended its partnership with collectibles company Panini, which will see the Modena, Italy-based collectibles-publishing company continue on as the world football-governing body's official stickers, trading cars, trading car...

Barcelona and Estrella Damm extend partnership

FC Barcelona and Estrella Damm extend partnership

FC Barcelona have announced a partnership extension with beer brand Estrella Damm, which will thus continue on as their Global Partner as well as the Official FC Barcelona Beer.  The...

New Zealand Football and PUMA sign new deal

New Zealand Football and PUMA sign new deal

New Zealand Football (NZF) has signed a new long-term partnership agreement with PUMA, which will thus become the Exclusive Apparel Provider to the national football-governing body of New Zealand from...

Cristiano Ronaldo joins forces with UFL

Cristiano Ronaldo invests in UFL

Upcoming free-to-play football video game UFL has found a new investor in Cristiano Ronaldo. The former Manchester United man has come on board as part of a group of investors...

Liverpool gets new partner in Orion Innovation

Liverpool FC get new partner in Orion Innovation

Liverpool Football Club (LFC) have roped in IT services and consulting firm Orion Innovation as their Official Digital Transformation Partner following a multi-year partnership agreement with the Edison, New Jersey-based...

Puma to terminate sponsorship of Israel's national football team

Puma to terminate sponsorship of Israel national football team

Puma is set to end its sponsorship of the Israel national football team in a decision made a year ago and not connected to the calls for consumer boycotts following...

Ibrahimovi? back with AC Milan in new role

Zlatan Ibrahimovi? back at AC Milan in a new role

Former professional footballer Zlatan Ibrahimovi? has been roped in as an Operating Partner at sports investment fund RedBird Capital, which will see him once again link up with his former...

Mohun Bagan Super Giant Sponsors- 2023/24

Mohun Bagan SG Sponsors 2023/24

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Mohun Bagan Super Giant as their...

Messi and Michelob Ultra team up for CONMEBOL Copa América USA 2024

Lionel Messi and Michelob Ultra team up for Copa América 2024

Lionel Messi has been announced as the latest brand ambassador of Michelob Ultra, the light beer brand of Anheuser-Busch InBev that was recently announced as the Official Global Beer Sponsor...

Manchester United and MLILY extend deal

Manchester United FC extend MLILY deal

Manchester United Football Club (MUFC) have announced a partnership extension with mattress and pillow manufacturer MLILY.  The partnership, which started in 2016, will now see MLILY and Man United work...

Newcastle gets new partner in Fenwick

Newcastle United FC get new partner in Fenwick

Designer department stores chain Fenwick has been announced as the Official Luxury Retail Store Partner of Newcastle United Football Club (NUFC) following a multi-year partnership agreement. The partnership will see...

Liverpool extends Carlsberg partnership

Liverpool FC extend Carlsberg partnership

Liverpool Football Club (LFC) have announced a ten-year extension agreement of their partnership with Carlsberg, which will see the Danish brewer continue on as the Official Beer Partner of the...

The Football Sponsorship section on SportsKhabri provides a detailed overview of the business relationships that form the world of football. Here you will find details of new and renewed partnerships for 2025 in major football leagues. This page is a great resource for visitors interested in the commercial side of soccer, offering information on sponsorship deals, global brand involvement with clubs and strategic alliances affecting the marketing and visibility of the sport and teams.

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