Bundesliga International, the international marketing arm of the German Bundesliga, has announced the signing of a three-year extension deal with Sony Pictures Networks (SPN) India for the exclusive media rights...
Following are the organisations that serve as sponsors and brand partners to the Durand Cup, the oldest football tournament in Asia, for its 132nd edition and enjoy a strong branding...
Arsenal Football Club have partnered with premium experiences firm Legends, with the latter set to take care of the English professional football club's sales and delivery for their non-matchday engagements...
This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Club Internacional de Fútbol Miami, commonly known as Inter Miami, as...
Everton Football Club have roped in innovative community-driven online streaming platform KICK as their new sleeve partner. KICK also becomes the English professional football club's Official Streaming Partner as part...
E-commerce giant eBay has been roped in as the Title Sponsor of the top-tier of professional women's football in Italy: the Serie A Femminile. The partnership is an extension of...
English professional football club Manchester United FC (MUFC) have renewed their kit sponsorship agreement with Adidas in a deal reportedly worth north of £900 million. The new deal, considered the...
English professional football club Tottenham Hotspur FC (THFC) have roped in urbanwear line Kiton as their Official Formalwear Partner. The two-year deal will see the Spurs first-team squad and coaching...
This article contains information regarding the organisations enjoying a strong branding presence across the Morocco men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
South Korean smartphone manufacturer Samsung has roped in South Korean footballing star Son Heung-min as a brand ambassador. Son was recently spotted at Incheon International Airport donning a black smartwatch...
PepsiCo has signed a new multi-year global partnership agreement with video game developer EA Sports. As per the deal, PepsiCo's three flagship brands — Pepsi, Gatorade and Lay’s — will...
CFD trading provider TMGM has signed a multi-year partnership with Chelsea Football Club (CFC). The partnership sees TMGM become the English professional football club's Official Regional Online Forex and Trading...
The St. James, a leading US-based performance, wellness and entertainment platform, has announced a new partnership with Chelsea Football Club (CFC), joining as an Official Partner of the English professional...
Italian professional football club SSC Napoli have confirmed MSC Cruises as their new principal front-of-shirt sponsor starting with the 2023/24 season. MSC Cruises, which has been a commercial partner of...
This article contains information regarding the organisations enjoying a strong branding presence as the official kit suppliers for the national teams participating in the 2023 FIFA Women's World Cup. Group...
New Inter Miami signing Lionel Messi made his debut for his side earlier this weekend, and the Argentine maestro was at his scintillating best as his free-kick right at the...
English professional football club Tottenham Hotspur FC have announced a second global partnership with international travel and lifestyle brand TUMI, which has become Spurs' Official Partner for their men's team's...
Italian professional football club AC Milan have renewed their partnership with Banco BPM, which will see the banking institution continue on as a Premium Partner and the Official Bank of...
MSC Cruises has been announced as the new Official Sleeve Partner of Italian professional football club AC Milan. The partnership will see the MSC Cruises logo feature on the sleeves...
American cosmetics company Estée Lauder is set to team up with English professional football club Manchester United FC to reach and engage their extensive fanbase in China and the Asia...
FICO, an analytics software solutions and services provider, has announced a new partnership with English professional football club Chelsea FC, joining as their Primary Partner ahead of their men's team's...
Italian professional football club AC Milan have announced a partnership extension with car manufacturer BMW Group. BMW and AC Milan first partnered in 2021, and the extension will see BMW...
Travel fare aggregator website Booking.com has been announced as the Official Online Travel Sponsor of the FIFA Women's World Cup 2023. The partnership will see Booking.com assist fans with accommodation...
English professional football club Nottingham Forest FC have announced a partnership expansion with software firm Ideagen, which will become the club's Official Sleeve Partner for the 2023/24 season. Ideagen, which...
DD Sports has acquired the television broadcast rights in India for the FIFA Women's World Cup 2023. The deal was done with the help of 1Stadia, a tech firm specialising...
Following are the organisations sponsoring the 2023 FIFA Women's World Cup, which is set to be held in nine cities across Australia and New Zealand, and enjoying a strong branding...
English professional football club Liverpool FC (LFC) and New York-based fitness company Peloton have agreed to a multi-year partnership deal, making the latter the first-ever digital fitness partner of the...
This article contains information regarding the organisations enjoying a strong branding presence across the Sweden men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
FIFA has announced a new partnership deal with entertainment platform TikTok ahead of the FIFA Women's World Cup 2023, scheduled to be held in Australia and New Zealand from July...
This article contains information regarding the organisations enjoying a strong branding presence across the Japan men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Read all the latest news on Page 25.
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