Partnership ends after five years. Bundesliga giants FC Bayern Munich has announced that they will be mutually ending their partnership with Qatar Airways. Qatar Airways and Bayern Munich have been...
Sunderland signs multi-year extension. Sunderland AFC has renewed their partnership with leading footwear and apparel firm, Nike. The partnership renewal will see the Nike logo present on the Sunderland club...
Arsenal partnered with Sportsbet.io in 2020 with a deal marking a massive milestone in sports sponsorship history. Partnering with one of the most popular football teams globally portrayed a rising...
Second-highest points tally in the league since Sir Alex Ferguson’s retirement a decade ago. End of the team’s worst trophy drought in three decades. Given how the season started, things...
This article contains information regarding the organisations enjoying a strong branding presence across the Zambia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Soccer in the United States has long played second fiddle to more popular sports like football and basketball. Even among those Americans who consider themselves soccer fans, most of the...
English professional football club Aston Villa have announced a new multi-year partnership with online betting firm BK8, which will join the club as their new Principal Partner and front-of-shirt sponsor...
Major League Soccer (MLS) club Inter Miami have announced a partnership with mobile technology and e-commerce platform Everi as part of their mobile strategy to boost fan engagement. As part...
PepsiCo has announced a three-year extension of its partnership with the Union of European Football Associations (UEFA), which will see PepsiCo continue on as a UEFA partner till 2027. PepsiCo...
This article contains information regarding the organisations enjoying a strong branding presence across the Republic of Ireland men’s and/or women’s national football teams’ physical and digital assets as sponsors and...
Former Ukrainian footballer Andriy Shevchenko stars in Gatorade's latest Team Talk campaign video. Shevchenko joins the Gatorade team as a "Confidence Coach". With recent data suggesting that teenagers suffer from...
Sports merchandise retailer Fanatics has inked a new deal with LaLiga, signing a manufacturing and distribution agreement that will see the launch of a new official online LaLiga store later...
English professional football club Liverpool FC (LFC) and Mondel?z International's chocolate confectionery brand Cadbury have announced an extension of their collaboration for additional three years. As part of the new...
Global esports organisation Gen.G and English professional football club Manchester City have announced a new partnership agreement. Through this collaboration, the interests of football and esports audiences will be combined,...
FIFA and CONCACAF, North and Central America and the Caribbean's football-governing body, have joined forces for a unique sponsorship-based strategic partnership. The partnership will see the two organisations "jointly promote...
German insurance firm Ergo has been announced as the second National Sponsor for the upcoming 2024 UEFA European Football Championship (UEFA EURO 2024) following a partnership agreement signed with Europe's...
Campbell Snacks, a division of US-based Campbell Soup Company, has been named Major League Soccer's (MLS) new sponsor through the 2026 campaign. As a result of the agreement, Campbell Snacks...
This article contains information regarding the organisations enjoying a strong branding presence across the New Zealand men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners...
The Football Association (FA), England's governing body for football, has extended its partnership with confectionery brand Mars Wrigley UK. The partnership renewal will be through the Kind and Extra brands...
The Indian Super League (ISL) is on the verge of completing its ten-year run as India’s premier football tournament. Whether or not the league has been successful and is going...
Read all the latest news on Page 63.
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