Serie A giants Juventus have announced a new sponsorship deal with Asian real-money online gaming brand Khelraja. In accordance with the agreement, the platform will provide tailored user experience and interaction...
A Delhi Court on Friday issued an arrest warrant to a former India U-17 women's national football team coach in connection with a Protection of Children from Sexual Offences Act...
Sponsors are not only a massive revenue source in football, but also a determining factor in the aesthetic of a club’s jerseys and the legacy that may or may not...
Indian professional football club Kerala Blasters have announced an agreement with Indian cricketer Sanju Samson. Samson, who hails from Thiruvananthapuram, Kerala, has been on-boarded by the Indian Super League outfit...
With the aim to kick-start India’s biggest grassroots-level football revolution, the Forca Goa Foundation (FGF), a sister concern of Indian Super League club FC Goa, has launched the “Fields of...
English professional football club Chelsea have announced a new multi-year regional deal with Chinese sports trading card platform FansMall. The deal will see FansMall become the Official Trading Card &...
Adidas has announced a new partnership with Loitongbam Ashalata Devi, the captain of the India senior women's national football team. Devi will work closely with Adidas to engage and inspire...
In the current footballing spectrum, wingers are without a doubt the most exciting players to watch on the ball – whether they operate on the left or the right wing....
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Atlético de Madrid’s physical and digital assets as their sponsors and partners for the 2022-23...
Women football’s superstar and two-time Ballon d'Or winner Alexia Putellas has been roped in by the Spanish clothing design and manufacturing company, Mango. To develop social welfare projects to promote education for children and create a positive impact on society, Mango has forged ties with the Spanish footballer, named her their newest brand ambassador. Commenting on their association with the Barcelona Femení captain, Toni Ruiz, CEO of Mango, said: “Alexia is exemplary and has broken the mold on and off the field: a role model for younger generations for having managed to give visibility to women's sports and for promoting equal opportunities for men and women.” “She stands out for her leadership skills and teamwork, two values that are very relevant to our company. We are very proud to have Alexia as part of our team so that together we can contribute to driving positive change,” he concluded. Mango, itself, is no stranger to collaborations with football stars. In 2014, Mango named the legendary French ex-footballer Zinedine Zidane as its brand ambassador for its men's division. Similarly, in March last year, the brand appointed Frenchman Antoine Griezmann to star in the campaign for its Spring/Summer 2022 collection.
Italian football has witnessed a fair amount of ups and downs over the last few decades. It went from being the most-followed football league in the 1990s and a hallmark...
English football club Manchester United have signed Safia Middleton-Patel for the women's team, following the 18-year old signing her first professional contract with the club. The young goalkeeper who has been with United since 2020, was also a member of the U-21 WSL Academy League and cup winning team last season and now has moved to the first team. Middleton-Patel is the 10th player to sign for the women's first team from the Academy since its reformation in 2018. Speaking about her new contract, Safia Middleton-Patel, said, "I’m over the moon to sign professionally with Manchester United. It’s a surreal moment for me and my family. I have to say a massive thank you to all the staff - everyone has been amazing with me throughout my journey to get here.”
This article contains information regarding the organisations enjoying a strong branding presence across Leeds United Football Club’s (LUFC) physical and digital assets as their sponsors for the 2022-23 Premier League...
When Qatar gained the right to host the 2010 World Cup, it became the first Middle Eastern nation to do so. There were also expectations that it would be a...
Viacom18 is all set to take over the media rights of the Indian Super League (ISL) from the 2024/25 season. Viacom18 will replace Star Sports Network, which currently holds the...
The made in India Pixstory app took the centre-stage at the Premier League match Arsenal vs Manchester United at the Emirates stadium on Sunday. NBA star and Pixstory brand ambassador Dwight Howard kicked off proceedings with a pitch for a cleaner social media. This was followed by more than 50,000 fans in the stadium using Pixstory clappers to make some noise and raise awareness against online hate. Using cutting-edge AI, Pixstory’s algorithms filter out hate speech, promoting decency in conversations and breaking the echo chambers that have formed on social media. In attendance were global honchos from the corporate world including Amit Mittal, former special advisor to President Joe Biden, Yosuke Sasaki, Softbank chief of staff, and Cara Sweeney, senior Coca Cola official. They were joined by top journalists, including Variety Executive Editor Steven Gaydos and Athletic Senior Editor Kevin Coulson. Apart from Arsenal, more marquee clubs including Juventus and PSG Feminines have partnered with Pixstory in the mission to build a better social media space. The app is collaborating with the Oxford Internet Institute on research towards building a safer and more collaborative social platform.
In the modern world, digital industries are at the forefront of commercial growth. With the relatively recent developments of non-fungible tokens (NFTs) and cryptocurrency, there has been an increase in...
Coming from a family with a rich sporting background, Jirí Lehecka is a promising 21-year-old Czech tennis player. His grandmother was a national-level tennis player, while both his father and...
English professional football club Manchester City have partnered with Japanese multinational conglomerate corporation Sony to create a Metaverse for club fans. Sony announced at the 2023 Consumer Electronics Show (CES)...
This article contains information regarding the organisations enjoying a strong branding presence across Liverpool Football Club’s (LFC) physical and digital assets as their sponsors for the 2022-23 Premier League season....
This article contains information regarding the organisations enjoying a strong branding presence across Brentford Football Club’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also...
In an effort to broaden its global reach, LaLiga has signed a content cooperation agreement with digital football platform OneFootball. As per the deal, OneFootball will provide English- and Spanish-language...
Cristiano Ronaldo’s move to Al Nassr has rightly been met with contrasting views about the player, his past comments regarding himself, and where he goes from here. But amidst the...
The role of a central midfielder in the women’s game has evolved quite a lot over the last decade. While their functions and duties can be highly dependent on how...
French professional football club Paris Saint-Germain (PSG) have renewed their Regional Partnership agreement with Chinese vape brand Geekvape. The Shenzhen, China-based vape brand was announced as a Regional Partner of...
The All India Football Federation (AIFF) has unveiled its vision for Indian football moving ahead. Dubbed as "Vision 2047", the roadmap states the different goals the AIFF hopes to achieve...
Futbol Club Barcelona have joined forces with Daka, a 2015-founded Chinese trading card publisher, in a three-season deal which makes it an official regional partner of the club in China...
Premier League’s Manchester City FC and Jio Platforms Limited have agreed to a regional cooperation. In this move, Jio has been named as the official mobile communications network partner in...
Despite the pay gap and the relative lack of mass following compared to the men’s game, over the last decade or so, women’s football has been rapidly moving on an...
English professional football club Manchester United have announced a multi-year international relationship with Doo Group, an online trading platform. Through the partnership, the financial services company and its sub-brands, Doo...
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