LeBron James and DraftKings team up
American sports betting company DraftKings has roped in LA Lakers forward LeBron James as a brand ambassador on a multi-year deal. The NBA legend will work with DraftKings on National...
Latest News on Other Sports Page 6
Latest News
LPGA announces Rhone partnership
The Ladies Professional Golf Association (LPGA) has signed a partnership agreement with wellness and performance lifestyle brand Rhone. Rhone comes on board as the Exclusive Official On-Course Apparel Partner and...
Wilson teams up with Premier Padel
US sports equipment manufacturer Wilson has announced a multi-year partnership agreement with Premier Padel. As per the agreement, Wilson becomes the Official Ball provider for the forthcoming seasons of the...
Major League Baseball signs multi-year deal with JTB
Major League Baseball (MLB) has inked a multi-year agreement with Japan-based hospitality company JTB, which has thus become an Official Sponsor of the MLB World Tour. As per the agreement,...
UFC extends KUDO Snacks partnership
The Ultimate Fighting Championship (UFC) has inked a multi-year extension agreement with KUDO Snacks. The extended partnership sees KUDO Snacks become the Official Global Popcorn of the UFC. KUDO Snacks...
Path to Olympus: How International Competitions Raise the Level of Volleyball
Volleyball started in the city of Massachusetts. It is a sport where bodies are used as instruments to prevent the ball from touching the court. The players erupted in a...
Top 10 Indian female badminton players
Here’s our take on the current top 10 Indian female players in singles badminton based on the Badminton World Federation (BWF) rankings. Also read: Top 10 male badminton players in...
WTT Star Contender Goa bags 10 partners for ongoing 2024 edition
WTT Star Contender Goa, India's biggest internationally-ranking table tennis tournament, has on-boarded ten partners to enhance its visibility, bolster fan engagement, and elevate its prominence to newer heights. The ongoing...
World Athletics signs Sony deal
World Athletics, the international governing body for athletics, has signed a three-year partnership agreement with Japanese tech firm Sony. Joining as a sponsor, Sony will provide support to all World...
PGA Tour partners with TUMI
The PGA Tour and the LPGA have announced a multi-year partnership agreement with international travel and lifestyle brand TUMI, which thus becomes the "Official Luggage" partner of the two golf...
Top 10 Indian male badminton players
Here’s our take on the current top 10 Indian male players in singles badminton based on the Badminton World Federation (BWF) rankings. Also read: Top 20 male badminton players in...
PGA Tour signs up with GolfForever
The PGA Tour has signed a multi-year marketing partnership agreement with golf training system GolfForever, which thus comes on board as the Official Golf Fitness System as well as Official...
FanCode and Procam collaborate for Tata Mumbai Marathon 2024
Indian sports streaming platform FanCode and major Asian marathon Tata Mumbai Marathon are set to collaborate by bringing real-time broadcasting of the runners in the "Open 10k" category. For the...
Fun88 announces title partnership with Dabang Delhi
International online gaming brand Fun88 has signed a title partnership agreement with Pro Kabaddi League (PKL) side Dabang Delhi. The deal, announced amidst the ongoing PKL Season 10, is part...
RuPay Prime Volleyball League 2024 Sponsors
This article contains information about the organisations enjoying a strong branding presence across the Prime Volleyball League’s (PVL) physical and digital assets as its sponsors and partners for its 2024...
EaseMyTrip becomes title sponsor of Yuva Kabaddi Series Winter Edition 2023
India's first-ever year-round sports tournament Yuva Kabaddi Series has announced its partnership with EaseMyTrip, on-boarding it as its title sponsor for the ongoing 2023 Winter Edition, which is being held...
International Olympic Committee confirms partnership with Anheuser-Busch InBev
The International Olympic Committee (IOC) has signed a multi-year partnership agreement with Belgian drinks conglomerate Anheuser-Busch InBev (AB InBev). The partnership is scheduled to run until 2028. Joining as an...
MeduLance teams up with UP Yoddhas
Emergency medical service provider MeduLance has been announced as the Official Medical Partner of UP Yoddhas for the ongoing tenth season of the Pro Kabaddi League (PKL). In accordance with...
Hrithik Roshan joins RuPay Prime Volleyball League as brand ambassador
Bollywood star Hrithik Roshan has been roped in as a brand ambassador by the RuPay Prime Volleyball League (PVL) ahead of its upcoming third season. The new PVL season is...
International Hockey Federation (FIH) inks BBC agreement
The International Hockey Federation (FIH) has signed a media rights deal with the British Broadcasting Corporation (BBC) for the upcoming FIH Hockey Olympic Qualifiers. The partnership will see the BBC...
Viacom18 and International Hockey Federation (FIH) sign exclusive media rights agreement
The International Hockey Federation (FIH) has signed a new exclusive media rights agreement with Indian broadcaster Viacom18. The four-year partnership, set to run from 2023 to 2027, will include all...
Nike signs new deal with International Hockey Federation (FIH)
Nike and the International Hockey Federation (FIH) have signed a four-year deal, which will see the former provide equipment to the latter's umpires and officials. Nike provided equipment at the...
Sony extends Indian subcontinent broadcasting rights agreement with UFC
Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and...
Tiger Woods and Nike part ways
Golf legend Tiger Woods and Nike have decided to end their 27-year-old partnership, as confirmed by Woods' agent, Mark Steinberg, to CNBC, calling it a "business decision". The decision marks...
Hyderabad E-Prix 2024 cancelled
Formula E has announced that the 2024 Hyderabad E-Prix, which was scheduled for February 10, has been cancelled. Formula E has stated that the decision to cancel the race has...
Candace Parker: Brand endorsements
This article contains information about American professional basketball player Candace Parker's brand endorsement deals. 2K Sports American video game publisher 2K Sports roped in the WNBA star as the first-ever...
Tiger Woods: Endorsements | Investments
The complete list of brands that are currently sponsoring Tiger Woods
Yonex Sunrise India Open 2024 dates revealed
More details for the upcoming edition of the Yonex Sunrise India Open have been revealed. The event is set to be held at the Indira Gandhi Stadium in New Delhi between...
Eileen Gu: Brand endorsements
This article contains information about professional freestyle skier Eileen Gu's brand endorsement deals. Eileen Gu's sponsors and brand endorsements— Anta Sports Products, Bosideng International Holdings, IWC Schaffhausen, Louis Vuitton, Red...
Katie Moon partners with TATA Mumbai Marathon 2024
Double pole vault world champion and 2020 Olympic gold medallist Katie Moon has been revealed as the International Event Ambassador for the upcoming TATA Mumbai Marathon 2024. The 2024 TATA...