Viacom18 wins Women's IPL media rights
Indian media and entertainment company Viacom18 has acquired the exclusive media rights for the Women's Indian Premier League (WIPL). Viacom18 has secured the rights for five years for a reported...
Cricket News Page 44
Latest News
Virender Sehwag teams up with McDonald's India
McDonald's India West and South has launched its new Chicken Big Mac burger and has roped in former Indian cricketer Virender Sehwag for the launch. Sehwag headlines the new campaign...
ICICI Prudential Life Insurance partners with Suryakumar Yadav to launch digital campaign
On January 5, 2023, ICICI Prudential Life Insurance, the life insurance division of ICICI, announced a partnership with T20 specialist batter Suryakumar Yadav of the Indian cricket team to introduce...
Mumbai Indians announced Bisleri partnership
Bisleri joins as Official Hydration Partner Indian packaged drinking water brand, Bisleri has announced a new partnership with Indian Premier League franchise Mumbai Indians. The three-year deal will see Bisleri...
Mahendra Singh Dhoni launches Garuda Aerospace’s first digital film #KhetonKeKaptan
Garuda Aerospace, Indian drone manufacturing company, launches its first-ever digital brand film #KhetonKeKaptan on January 4, 2023, which is aimed at encouraging youth and farmers to be captains of their...
IPL’s Rajasthan Royals and Colors partner to launch ‘Cricket Ka Ticket’
Royals Sports Group-owned franchise Rajasthan Royals and Colors, an Indian general entertainment broadcast network, announced the launch of their brand-new cricket reality show, ‘Cricket Ka Ticket’, along with registration partner...
Sky Sports nets SA20 deal
Sky Sports acquires broadcast rights Sky Sports has announced a new five-year deal with the upcoming South Africa T20 cricket league. The UK-pay-television broadcaster will be broadcasting the entire tournament...
Indian Cricket Team : Shirt Sponsors
Following the introduction of the game in the region in the late 18th century, the game has grown exponentially in the country and today India is one of the heavy-weights...
BCCI signs new partnership with Killer Jeans
Killer Jeans replaces MPL as Official Kit Sponsor The Indian cricket team have a new kit sponsor after their current sponsor Mobile Premier League (MPL) was replaced. Indian clothing brand...
Cricket Australia renews Seven Network and Fox Sports deal
Cricket Australia extends broadcast rights Australia's cricket governing body, Cricket Australia (CA) has announced a billion dollar extension with their current broadcasters, Fox Sports and Seven Network. CA has been...
The highs and lows of Indian women's cricket in 2022
Let’s talk about the ever-chaotic, invariably-loved owners of our hearts and the reason for our heart problems — the Indian women’s cricket team. 2022 has been an eventful outing for...
Virat Kohli headlines new Shyam Steel TVC
TMT bar producer Shyam Steel has launched a new television commercial (TVC), which features Indian cricketer Virat Kohli and Bollywood actress Anushka Sharma. The commercial, which has been developed by...
Zee partners with Shah Rukh Khan for DP World International League T20
Media and entertainment firm Zee Entertainment Enterprises Ltd has released a new ad film featuring Bollywood legend Shah Rukh Khan to promote the upcoming DP World International League T20. https://www.youtube.com/watch?v=g_D-Fwkmk_0...
IPL 2023: Most expensive acquisitions
The IPL 2023 auction is over. The action-packed event saw the most expensive buy in the history of the league take place as the Punjab Kings signed young British all-rounder...
Gujarat Titans ink Bisleri partnership
Defending Indian Premier League (IPL) champions, the Gujarat Titans, have announced a new partnership with packaged drinking water brand Bisleri. The three-year deal will see Bisleri join as the Titans'...
Big Bash League Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across the men’s and women’s Big Bash League (BBL) tournaments’ physical and digital assets as their sponsors and...
Betway nets SA20 partnership
Global online betting and gaming firm Betway has announced a new partnership with Cricket South Africa (CSA). The partnership will see Betway become the Title Sponsor of the upcoming T20...
Killer Jeans joins as Title Sponsor for India-Bangladesh Test series
Leading Indian apparel manufacturer Kewal Kiran Clothing Limited (KKCL) has announced that its Killer Jeans brand will be the Title Sponsor of the upcoming Test series in the India tour...
BCCI teams up with Mastercard to launch #HalkeMeinMattLo campaign
The Board of Control for Cricket in India (BCCI) has announced the launch of the #HalkeMeinMattLo campaign in partnership with Mastercard. The campaign is focused around promoting gender equality both...
Kapil Dev teams up with Novo Nordisk
Global healthcare firm Novo Nordisk has roped in former World Cup-winning captain of the Indian men's national cricket team Kapil Dev to headline its latest campaign. Dev will be part...
Toyam Sports joins as sponsor for India's tour of Bangladesh
Toyam Sports Limited (TSL) has been announced as the Title Sponsor of the on-going India's tour of Bangladesh. The series, which got underway from December 4, will comprise 3 ODIs...
Virat Kohli teams up with Noise
Indian cricketer Virat Kohli has been roped in as a brand ambassador by wearables technology brand Noise. Kohli will be the face of Noise's smartwatch collection and will headline a...
Cricket Australia extends 4 Pines deal
Australia's cricket governing body Cricket Australia (CA) has announced an extension of its partnership with 4 Pines. The one-year extension will see 4 Pines Brewing Co. continue on as the...
MS Dhoni joins MYK Laticrete family
Tile and stone installation firm MYK Laticrete has roped in former India men's national cricket team captain Mahendra Singh Dhoni as a brand ambassador. As brand ambassador, Dhoni will be...
Sony extends Lanka Premier League partnership
Sony Pictures Networks India (SPN) has signed an extension agreement with the Lanka Premier League (LPL), which will see the Indian broadcaster continue to provide coverage of the league in...
MS Dhoni joins G Square Housing
Former Indian men's national cricket team captain MS Dhoni has been announced as a brand ambassador for plot promoter G Square Housing. The firm hopes to boost its growth by...
ICC announces new format for Men's T20 World Cup 2024
The International Cricket Council (ICC) has announced a brand new format for the next edition of the Men's T20 World Cup, which will be held in 2024 and co-hosted by...
Sri Lanka Cricket announces Lanka T10 League
Sri Lanka's governing body for cricket, Sri Lanka Cricket (SLC), has zeroed in on a date for the launch of its inaugural T10 league. Dubbed as the "Lanka T10 League",...
Cricket Australia extends Woolworths partnership
Australian retail and supermarket company Woolworths has extended its partnership with the country's cricket-governing body Cricket Australia (CA). The two-year extension will see Woolworths continue to enjoy naming rights of...
Cricket South Africa inks partnership with Viacom18
Indian sports network Viacom18 Sports has announced a new partnership with Cricket South Africa (CSA). The seven-year partnership will see Viacom18 Sports gain exclusive digital and television rights for all...
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Read all the latest news on Page 44.