playR, a sports and lifestyle brand, has partnered with four Indian Premier League (IPL) teams as their Exclusive Global Merchandise Partner. The teams are: the Mumbai Indians (MI), the Chennai...
Five-time Indian Premier League (IPL) champions Mumbai Indians (MI) have announced an extension of their partnership with Indian artificial intelligence (AI) platform Haptik. The MI fan following has increased significantly...
Reebok India, the Indian division of the American fitness footwear and clothing company, recently launched the "I am the new" marketing campaign starring Indian batter Suryakumar Yadav alongside Indian actress Taapsee...
Uber has released the latest campaign for its three-wheeler mobility product: Uber Auto. The "resilient aspirers" campaign has Indian cricketers Yashaswi Jaiswal and T Natarajan starring along with the country's...
Gurugram-based fragrance brand Bella Vita Luxury has been announced as the official scent partner of the Mumbai Indians (MI) and the Royal Challengers Bangalore (RCB). The partnership has been unveiled...
Gulf Fan Academy is a user-friendly platform and will be available on MyJio App. An interactive gaming website called Gulf Fan Academy, which will offer a variety of engaging interactions...
Luminous Power Technologies recently launched its new initiative #CricketMeinNoPowerCut to highlight a variety of high-capacity inverters that operate all the heavy loads with ease and fast charging inverters (ICON) as...
The HRX-made jerseys will be sported by the players of Delhi Capitals, Mumbai Indians, Gujarat Titans, and Kolkata Knight Riders. The four Indian Premier League (IPL) franchises signed a collaboration...
With their reliable timekeeper Timex at their side, the champions decide to push past their limits by doing what motivates them. Timex India advertises themselves as the official timekeepers of...
Gurugram-based Indian fitness and wellness startup beatXP has roped in ace Indian cricketer Shubman Gill to promote its latest collection of smartwatches. Gill will be helping the firm reach out...
Rado has been announced as the Official Timing Partner of the England and Wales Cricket Board (ECB). The multi-year partnership agreement covers all international cricket matches involving the England men's...
Virat Kohli and Anushka Sharma took the city of Bengaluru by surprise with a one-of-a-kind and spontaneous consumer-facing event organised by PUMA India as part of its "Let There Be...
Indian cricketer and Lucknow Super Giants (LSG) captain KL Rahul has invested in athlete entrepreneurial collective 4CAST. Rahul will be looking after the firm’s operations in India. 4CAST was founded...
Star Sports has announced its latest "Believe Ambassador' — Indian wicketkeeper-batter Rishabh Pant. Pant joins Star Sports' elite roster, which already includes Hardik Pandya, KL Rahul, Ravindra Jadeja, Shreyas Iyer and...
The International Cricket Council (ICC) has renewed its partnership with South African sports broadcaster SuperSport International. The new deal will see SuperSport continue to broadcast all global ICC events to...
Viacom18 has announced India men's national cricket team captain Rohit Sharma as the latest JioCinema brand ambassador. The deal sees Sharma leave his role with Star Sports to join JioCinema....
Bira91 has announced the launch of two limited-edition beers: the "022 Session Ale" and the "011 Gully Pilsner", as well as customised merchandise paying homage to the Mumbai Indians' (MI)...
Indian cricketer Shubman Gill has been announced as the new brand ambassador of ITC Engage. The partnership will see Gill promote the company's new range of deodorants — the Engage...
Sportradar, a global sports technology company, has announced a new partnership with Indian cricket franchise Delhi Capitals (DC), and will join as the Delhi Capitals Academy's Official Technology Partner. The...
The Hongkong and Shanghai Banking Corporation Limited (HSBC) India has roped in Indian cricketer Virat Kohli as a company brand influencer. The role will see Kohli working with HSBC India...
India men's senior national cricket team head coach and former player Rahul Dravid has been roped in by Indian aluminium formwork entity Knest as a brand ambassador. Nitin Mittal, Chairman...
The Rajasthan Royals (RR) have roped in Humans of Bombay as their Official Storytelling Partner. The partnership is focused around bringing to light the inspiring stories of the RR heroes....
Indian sportswear brand Parimatch Sports has roped in Chennai Super Kings (CSK) cricketer Shivam Dube as a brand ambassador. Parimatch released a stated, which read: "Shivam made his T20 debut...
Indian Premier League (IPL) franchise Punjab Kings (PBKS) have announced a new partnership with AITMC Ventures Private Limited (AVPL), a leading training partner with National Skill Development Corporation (NSDC). The...
Indian cricketer and Gujarat Titans star Shubman Gill has been roped as a "Shower Ambassador" by men's personal grooming brand Fiama Men. The partnership was launched through an advertisement campaign...
Karan & Moin, a luxury menswear label, has announced its association with the Delhi Capitals (DC) as their men's team's official styling partners for the 2023 Indian Premier League (IPL)...
7UP is teaming up with the Royal Challengers Bangalore (RCB) to become the "Official Refreshment Partner" of their men's team for the 2023 Indian Premier League (IPL) season. The partnership...
Australian cricketer and Delhi Capitals men's team captain David Warner has been announced as the guest of honour for the seventh edition of "Poker Night with Stars" by Adda52.com. Warner...
Australian pay-television company Foxtel has announced a long-term renewal of its partnership with the Indian Premier League (IPL). The five-year extension will see Foxtel broadcast the IPL on Fox Sports...
The Royal Challengers Bangalore (RCB) have announced ITC Master Chef Creations as their men's team's Official Gourmet Food Partner for the 2023 Indian Premier League (IPL) season. The partnership entails...
Read all the latest news on Page 44.
