ITC Foods brand Sunfeast Supermilk has been announced as the Official Strong Biscuit Partner of four-time Indian Premier League (IPL) champions Chennai Super Kings (CSK). The Super Kings and Sunfeast...
Bachpan Play School has been announced the Official School Education Partner of Indian Premier League (IPL) team SunRisers Hyderabad (SRH). This is the first-ever school tie-up in IPL history. Ajay...
Gadgets and consumer electronics brand UBON has been roped in as the Official Headgear & Audio Sponsor of the Rajasthan Royals (RR). The agreement will have the UBON logo present...
Three Indian Premier League (IPL) teams have signed a new partnership agreement with consumer audio and lifestyle brand boAt. The three teams are: the Kolkata Knight Riders (KKR), the Royal...
Bengaluru-based Indian cricket franchise Royal Challengers Bangalore (RCB) have announced a new partnership with Viacom18, the digital rights holder of the TATA Indian Premier League (IPL) and the global rights...
Beverage and lifestyle brand Bira91 has signed multi-year partnerships with five Indian Premier League (IPL) teams ahead of the tournament's 2023 season. Bira91 will be joining as an Official Partner...
Indian cricketer Rishabh Pant has made a comeback on the social media field. The Team India wicketkeeper-batter is headlining food-delivery platform Zomato's latest advertisement campaign, which is focused around the...
Indian wires and cables manufacturer KEI Industries has been announced as the Principal Partner of Indian cricket franchise Royal Challengers Bangalore's (RCB) men's team ahead of the 2023 Indian Premier...
Trade Fantasy Game (TFG), an “All New 6 Player Fantasy Game” launched by JCDC Sports Pvt Ltd, has announced Indian fast bowler Deepak Chahar as a brand ambassador for its...
The Board of Control for Cricket in India (BCCI) has roped in global nutrition firm Herbalife as an Official Partner of the TATA Indian Premier League (IPL) for its 2023...
Zed Black, the flagship incense sticks brand of FMCG company Mysore Deep Perfumery House (MDPH), has announced a new partnership with Indian cricket franchise Delhi Capitals (DC). The agreement sees...
Four-time Indian Premier League (IPL) champions Chennai Super Kings (CSK) have roped in playR as an Official Merchandise Partner ahead of the 2023 Indian Premier League (IPL) season. The agreement...
India senior women's national cricket team captain Harmanpreet Kaur is the face of CEAT's new television campaign, titled "For The Game Called Road". The campaign is for CEAT's two-wheeler products....
Indian drone tech startup Garuda Aerospace has announced a partnership agreement with the Chennai Super Kings ahead of the 2023 Indian Premier League (IPL) season. As part of the agreement,...
Indian cricket franchise Royal Challengers Bangalore (RCB) have officially announced a multi-year deal with Qatar Airways, the latter coming on board as the Official Title Sponsor of the RCB men's...
JioCinema has roped in Indian cricketing legend Sachin Tendulkar as a brand ambassador ahead of the 2023 Indian Premier League (IPL) season. With Tendulkar on board, JioCinema hopes to make...
Indian cricket franchise Royal Challengers Bangalore (RCB) have inked a new partnership agreement with Ampere, an electric two-wheeler brand from Greaves Electric Mobility Private Limited. The partnership will see Ampere...
FanCode Shop, the merchandising arm of FanCode, has announced a long-term partnership with the Rajasthan Royals (RR) to launch, build and manage the RR Mega Store. The partnership will leverage...
Leading consumer electronics brand TCL has been announced as an Official Sponsor of Indian Premier League (IPL) franchise SunRisers Hyderabad (SRH) for a fourth consecutive year. The partnership renewal will...
Indian cricket franchise Royal Challengers Bangalore (RCB) have signed a partnership agreement with health food brand Happilo, bringing it on board as their men's team's Official Snacking Partner for the...
The Punjab Kings (PBKS) have announced playR as their Official Fan Merchandise Partner for the upcoming Indian Premier League (IPL) season and beyond. The partnership is aimed at helping fans...
Indian consumer retailer electronic direct-to-consumer brand Wings has roped in Indian cricketer Shubman Gill as a brand ambassador. The partnership got underway with Wings' new campaign titled "Got Game?", which...
Indian Premier League (IPL) franchise Gujarat Titans (GT) have announced a new partnership with Crom?, bringing on the latter as their Official Electronics Partner. The partnership will see Crom? offer...
Indian cricket franchise Mumbai Indians (MI) have announced a partnership extension with Gurgaon, Haryana-based electronics brand Usha International. The extension will see the agreement between the two parties enter its...
The TATA Women's Premier League's (WPL) inaugural campaign, which began at the start of this month, is now in its final stretch. The Mumbai Indians and the UP Warriorz are...
HARMAN, a wholly-owned subsidiary of Samsung Electronics, has announced a new partnership with Indian cricket franchise Delhi Capitals (DC). The partnership will see HARMAN's brand JBL serve as the DC...
Indian cricket franchise Royal Challengers Bangalore (RCB) have roped in online food delivery platform EatSure as their men's team's Official Food Delivery Partner ahead of the 2023 Indian Premier League...
Cricket is arguably the second most followed sports in the world. Trailing only behind football, cricket is loved by hundreds of millions of people around the globe. Besides watching cricket...
Fantasy sports platform, SportsBuzz11 have roped in Kolkata Knight Riders' star batsman Nitish Rana as their brand ambassador ahead of the upcoming Indian Premier League (IPL) season. As brand ambassador, Rana will be the official face of SportsBuzz11 and will star in various multi-channel marketing campaigns and be a part of multiple brand engagement activities. Rana will also be a part of various online and offline events. Dashmeet Kawatra, Managing Director of SportsBuzz11, commented, "We are delighted to have Nitish Rana as our brand ambassador. Nitish is a talented cricketer who embodies the values of sportsmanship, and we are confident that his association with SportsBuzz11 will take our platform to greater heights. We look forward to a long and successful partnership with Nitish." Rana, who has represented India in one ODI and two T20Is, will be seen in action for the Kolkata Knight Riders in the upcoming IPL season.
Sportiqo, a blockchain-based fantasy sports platform have roped in former Indian cricketer Robin Uthappa as their brand ambassador. The partnership will see Uthappa headline a host of digital campaigns for the brand. Robin Uthappa said, "Sportiqo is the perfect platform where I am able to find a cohesive link between sports and technology. The stock market is something that is often portrayed as being meant for a particular segment of the audience but with Sportiqo sports fans across age groups would not only be able to learn how the stock markets work but at the same time be able to use their sporting knowledge and skills to do it in a fun and engaging manner. 'Making the youth learn about investing and trading using cricket is a great idea. India needs creative options to improve the financial literacy of the masses and I am glad that Sportiqo is addressing that gap. I am proud to be associated with the platform.” Anindya Kar, Chief Product Officer and Co-founder, Sportiqo, said, "We are delighted to welcome Robin Uthappa to the Sportiqo family as our new brand ambassador. He is one of the most exciting cricketers of his era.With his disruptive and instinctively innovative approach to his sport, Robin Uthappa embodies the same pioneering spirit that will drive Sportiqo to keep pushing boundaries in the sector.”
Read all the latest news on Page 45.
