Former four-time Formula One World Champion Sebastian Vettel and double Olympic medal-winning sailor Erik Heil have teamed up with entrepreneur Thomas Riedel to announce the Germany SailGP Team. Riedel is...
Formula One team Alfa Romeo have announced a new partnership with Aioka, which will be joining as their Global Concierge Supplier. Known for creating unique and specially curated customer experiences...
Haas F1 have announced a new deal with global entertainment company MGM Resorts International, which will join their sponsorship portfolio as an Official Partner. The partnership will have the MGM...
Formula One (F1) has extended its partnership with Dutch beer brand Heineken. The new multi-year extension grows on the existing seven-year partnership that Formula One and Heineken have had since...
McLaren Racing have announced a multi-year extension of their partnership with Deloitte, which will see the latter continue on as the Official Transformation Partner of the Formula One team. The...
British Formula One team Aston Martin (AMF1) have announced a new Global Partnership with world-renowned chef Wolfgang Puck. The partnership will kick-off from the upcoming Monaco Grand Prix. The partnership...
British Formula One team Aston Martin have announced that they will be entering in a works partnership agreement with Japanese manufacturer Honda, starting with the 2026 Formula One (F1) season....
Formula One has announced a multi-year extension of its global partnership with MSC Cruises, one of the world's largest cruise brands. The partnership will see MSC Cruises continue on as...
Formula One team Aston Martin have announced a new partnership with investment and merchant bank Banco Master. Headquartered in São Paulo, Brazil, Banco Master joins the team as their Official...
PUMA has inked a multi-year partnership agreement with Formula One. Joining as an Official F1 Provider, PUMA will produce F1-licensed apparel, footwear and accessories as well as exclusively sell F1...
French Formula One team Alpine have announced a one-off partnership with automotive retailer AutoNation for the upcoming Miami Grand Prix 2023. AutoNation will join Alpine as a Sponsor for the...
DXC Technology, a global technology services company specialising in the production of advanced digital solutions for the automotive sector, has announced a multi-year partnership with Italian Formula One team Ferrari. ...
South Florida Motorsports, the race promoter in charge of the Miami Grand Prix F1 event, has roped in Draiver as an Official Event Supporter of the 2023 Miami Grand Prix. ...
VIVA, a telecommunications firm with data-centric platforms providing customers with the best overall experience, has been announced as a Founding Partner of the 2023 Miami Grand Prix following a partnership...
British Formula One team Williams Racing have announced the launch of the Frank Williams Academy, which is an initiative by the Spinal Injuries Association (SIA), the Official Charity of the team....
Formula One has announced a new multi-year partnership with subscription service Paramount+. The partnership will see Paramount+ join as an Official Partner of F1. The deal will see Paramount+ content...
OKX, a leading Web3 tech company and the second-largest crypto exchange in the world by trading volume, has announced a partnership extension with British Formula One team McLaren Racing, which...
British Formula One team McLaren have signed a multi-year partnership with Workday, a leading provider of enterprise cloud applications for finance and human resources. The partnership will see Workday join...
British Formula One team McLaren have announced a new partnership with Salesforce — a global leader in customer relationship management that is based out of San Francisco, California. Salesforce joins...
Formula One reigning world champions Red Bull Racing have roped in technology solutions provider CDW as an Official Team Partner. The partnership will see CDW provide the team with advanced tools and expertise designed to drive success for the team, both on and off the track. Red Bull will also gain access to CDW's host of products and services along with IT solutions and services, as a part of the agreement. CDW had previously partnered with the team to be the Title Partner of the team's International Women's Day event. Christian Horner, Oracle Red Bull Racing Team Principal and CEO said, "Formula 1 is a technology-driven sport and being able to harness the power of a company like CDW is hugely important. CDW is active in a wide number of areas that are key to the Team’s success and the level of integration they’re able to effect is vital. We are about to embark on a massive new season and the fact that CDW will be helping to drive engagement with Max and Checo’s championship challenge is fantastic news.” Sona Chawla, Chief Growth and Innovation Officer, CDW, spoke about the partnership, commenting, "At CDW, we make technology work so people can do great things. Helping Oracle Red Bull Racing to elevate its use of technology is a unique privilege and we’re proud to stand behind the team as it strives to continue its well-documented success on the racetrack. As a customer-focused organisation, we’re also excited about this partnership because so many of our customers have a deep-rooted passion for Formula 1 and the incredibly talented Oracle Red Bull Racing team.”
Swiss Formula One team Alfa Romeo have extended their partnership with hyper-realistic metaverse platform, Everdome. The partnership extension will see Everdome provide Alfa Romeo fans with a new digital home with a series of exclusive and immersive experiences and allowing them to get ever closer to the team. Everdome will also continue to create multiple metaverse experiences throughout the ongoing Formula One race calendar. Alessandro Alunni Bravi, Team Representative, commented, "We are delighted to continue our exciting collaboration with Everdome: the interest around the metaverse is quickly rising, and their hyper-realistic approach in creating their metaverse platform fits closely with our ambitions to offer our fans new, immersive, and high-quality experiences, getting them closer to our team. 'Everdome plans to transform the way people consume sporting events while raising the bar for fan engagement; all of this will add a futuristic dynamic to the traditional motorsports experience for racing teams and fans alike, and we are thus looking forward to working together and unlocking the full potential of our partnership. I’m excited to see Everdome’s platform live in the Formula One paddock for the first time, this weekend, and to see our team’s world come to life in the metaverse as the season progresses.”
The national flag carrier of Saudi Arabia, SAUDIA has been announced as the Official Global Airline Partner of the Aston Martin Formula One team following an agreement between both. As part of the deal, SAUDIA have also launched a new global competition which will give fans an exclusive Aston Martin F1 experience at one of the Grand Prix events to which SAUDIA flies. Khaled Tash, SAUDIA Group Chief Marketing Officer, commented, "We are very excited to expand SAUDIA's strategic sports partnership portfolio and announce our most recent collaboration with such a renowned name in the automotive and motorsport industry. At SAUDIA, we believe in the power of sports to unite people and create a borderless world. Therefore, we have been highly selective in choosing top global sporting teams that share our vision. 'With a passion for driving innovation and sustainability-focused initiatives, we are confident that we have found a natural partner in Aston Martin Aramco Cognizant Formula One Team. Together, we look forward to providing unforgettable experiences for Formula One fans in the Kingdom and beyond throughout the 2023 season."
Scuderia Ferrari have renewed their partnership with yacht company Riva. The partnership extension will see Riva continue on as an Official Sponsor of the team for the 2023 season. The renewal of the deal will also see the yacht brand's logo continue to appear on the Ferrari race car and also on the race helmets of both Ferrari drivers. Alberto Galassi, CEO, Ferretti Group, said, "Number ones understand each other and teaming up comes naturally to them. Riva and Ferrari are so alike in so many ways, from their supreme style and beauty to their striving for perfection in every detail, that when Charles Leclerc and Carlo Sainz Jr. climb out of their racing cars, they choose our magnificent boats to relax and have fun on. 'In Formula 1 I recognise one of the key factors behind Riva’s success – a fierce determination to keep improving the performance and quality of the product. I see this same mindset in Charles and Carlos, and it’s a pleasure for our brand to be associated with their sporting endeavours.”
Independent leader in exascale data centre ecosystems, edge data centre designs, industry-leading telecommunications solutions, and next-generation technology innovation, Switch have announced a multi-year partnership with the Las Vegas Grand Prix. The multi-year deal will see the technology infrastructure firm work with the Las Vegas Grand Prix to work towards achieving net zero carbon emissions by 2030. Switch will be serving as an Event Partner of the Las Vegas Grand Prix, which will be making its debut in November, 2023. Pilar Harris, Senior Director of CSR and Government Relations for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, commented, "Formula 1 has made it its mission to work towards becoming a net zero global sport, and, as the newest race on the F1 calendar, we wanted to ensure that we were doing our part to support that initiative. By collaborating with a local industry leader, like Switch, we can find ways to establish environmentally conscious practices and operate this event for the ultimate good of the Las Vegas community."
Swiss Formula One team Alfa Romeo have extended their partnership with air company Edelweiss, which will see the Swiss air firm continue on as the Official Airline Supplier of the...
McLaren Racing have announced a multi-year extension of their partnership with headwear and lifestyle brand New Era. The extension agreement will see New Era become the Official Headwear Partner of...
Red Bull Racing have extended their partnership with PokerStars, which will see the partnership continue on into a second consecutive year. The renewal will see PokerStars continue to provide the...
Formula One has renewed its partnership with ESPN following a multi-year extension agreement. The extension will see ESPN continue broadcasting the series in Latin America (excluding Mexico and Brazil) and...
Mexican confectionery Canel’s has announced a new multi-year partnership with French Formula One team Alpine. The partnership will see Canel's continue on as the Official Confectionary Partner of the team....
British Formula One team Aston Martin have roped in Velocity Black as their Official Luxury Lifestyle Partner. Velocity Black is a digital members’ club and luxury concierge that harnesses cutting-edge...
