F1 Sponsors & Brand Partnerships Page 9

Latest News

Aston Martin gets new investors in Arctos PartnersNew investors for British team

Arctos Partners invests in Aston Martin Aramco Cognizant F1 Team

Aston Martin Aramco Cognizant F1 Team have announced a new agreement with Dallas, Texas-based private investment firm Arctos Partners, which has come on board as an investor.  The agreement will see...

Red Bull extends TAG Heuer deal

Red Bull Racing extend TAG Heuer deal

Red Bull Racing have announced a partnership extension with Swiss luxury watch brand TAG Heuer. The partnership, which kicked off in 2015, was last renewed in 2021 and was set...

Aston Martin announces new deal with ServiceNow

Aston Martin F1 announce ServiceNow deal

Aston Martin Formula One Team (AMF1) have roped in ServiceNow as their Official Intelligent Platform Partner, having signed a partnership agreement with the Santa Clara, California-based digital workflows solutions provider. ...

AlphaTauri brings GUNDAM to Las Vegas

AlphaTauri bring GUNDAM to Las Vegas

Italian Formula One team AlphaTauri have announced a special one-race partnership agreement with Japanese multinational video game publisher Bandai Namco Entertainment, thereby bringing its GUNDAM brand to the inaugural Las...

Aston Martin partners with Pedal Mafia

Aston Martin F1 partner with Pedal Mafia

The Aston Martin Formula One team have announced a new partnership with sports apparel brand Pedal Mafia, which thus becomes the team's Official Cycling Apparel Partner.  The agreement will see...

Alfa Romeo Racing Orlen Formula One Team Sponsors 2023

Stake F1 Team Sponsors

Italian motor manufacturer Alfa Romeo first entered the Formula One Championship in 1950. The team had their first stint in the sport between 1950 and 1987 where they won two World Drivers’ Championship with Nino Farina (1950) and Juan Manuel Fangio (1951). The team withdrew from the sport in 1952 and returned only in 1979 when Autodelta entered the sport using the Alfa Romeo name. The team competed till 1985 before once again withdrawing from the sport for more than 30 years. Alfa Romeo returned to the sport in 2019 when the Sauber team were renamed to Alfa Romeo Racing. In 2020, the team were renamed to Alfa Romeo Racing Orlen. Here are the F1 team’s sponsors going into the 2022 season.

Formula One renews Pirelli deal

Formula One renews Pirelli deal

Formula One has announced a partnership extension with Italian tyremaker Pirelli, which will thus continue on as the Global Tyre Partner of the series until 2027, with the option to...

Alfa Romeo announce partnership with Fix Network

Alfa Romeo F1 announce Fix Network partnership

Formula One team Alfa Romeo have announced a new partnership with automotive aftermarket company Fix Network.  The partnership will see Fix Network use Alfa Romeo's platform to open up to...

McLaren signs new F1 Reserve Driver

McLaren sign new F1 Reserve Driver

British Formula One team McLaren Racing have announced the winner of the 24 Hours of Le Mans' 2022 edition, Ry? Hirakawa, as their Reserve Driver. Hirakawa will be joining the...

Alpine partners with Xbox

Alpine F1 partner with Xbox

French Formula One team Alpine have partnered with Xbox, which will join as the team's Official Console Partner. The Xbox PC Game Pass will also become an Official Partner of...

Aston Martin extends AvaTrade partnership

Aston Martin F1 extend AvaTrade partnership

Online trading firm AvaTrade has renewed its partnership with British Formula One team Aston Martin, which will see it continue on as the team's Official Trading Partner.  AvaTrade's branding will...

Mercedes partners with Mind

Mercedes F1 partner with Mind

Formula One team Mercedes have announced British mental health charity Mind as their Official Team Charity for the 2023 and 2024 F1 season. As per the deal, the German team...

Formula One renews Liqui Moly deal

Formula One renews LIQUI MOLY deal

Formula One has announced a new multi-year partnership renewal of its deal with German lubricant and additive manufacturer LIQUI MOLY. Continuing on as an Official F1 Partner, LIQUI MOLY will...

Italian Grand Prix 2023: Race Preview

Italian Grand Prix 2023: Race Preview

After an eventful Dutch Grand Prix, we are headed to the iconic Monza circuit for the 2023 Italian Grand Prix. On one of the most iconic circuits in the history...

Ferrari partners with Marina Bay Sands

Ferrari partner with Marina Bay Sands

Italian Formula One team Ferrari have roped in the Marina Bay Sands hotel chain as an Official Partner after a two-year partnership agreement. As per the deal, Marina Bay Sands...

Aston Martin joins forces with The Aleto Foundation

Aston Martin join forces with Aleto Foundation

British Formula One team Aston Martin have teamed up with the Aleto Foundation — a charitable organisation dedicated to promoting social mobility.  The partnership will see Aston Martin and Aleto...

Red Bull partners with Bybit

Red Bull Racing partner with Bybit

Formula One team Red Bull Racing have partnered with cryptocurrency exchange Bybit to launch the Velocity Series.  The Velocity Series will see racing come together with art to create digital...

Amazon Music has been announced as the Official Music Streaming Sponsor of French Formula One team Alpine. 

Alpine team up with Amazon Music

Amazon Prime Music has been announced as the Official Music Streaming Sponsor of French Formula One team Alpine. Amazon Music becomes the first-ever music streaming service to partner with a Formula...

Aston Martin announced partnership with Valvoline

Aston Martin announce Valvoline partnership

Valvoline Global has been announced as the Official Lubricant Partner of the Aston Martin Formula One team following a long-term partnership agreement.  The partnership will kick off with the upcoming...

Aston Martin expands TikTok partnership

Aston Martin expand TikTok partnership

Aston Martin and TikTok have extended and expanded their partnership, which will see TikTok continue to work on various fan engagement activities for the British Formula One team as they...

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