Leeds United Football Club (LUFC) have announced a partnership agreement with Red Bull, which thus becomes the club's Front of Shirt Partner for the upcoming 2024/25 season and also the Exclusive Energy Drink Partner, having also acquired a minority ownership stake in the English club.
Indian professional footballer Sunil Chhetri has signed a partnership agreement with US multinational footwear and apparel company Skechers.
Brazil and Real Madrid CF star Vinícius Júnior has been announced as a brand ambassador by sports hydration brand Gatorade.
German football club Borussia Dortmund have announced a partnership agreement with quartz flooring company KOBLER, which will thus become a Regional Partner of the German Bundesliga club in Vietnam until...
Borussia Dortmund have announced a partnership agreement with German arms manufacturer Rheinmetall ahead of their UEFA Champions League final against Real Madrid CF. The three-year deal includes "wide-reaching advertising space,...
Liverpool Football Club (LFC) have announced a retail partnership agreement with PT Kanmo Weston Retailindo.
Aston Villa FC (AVFC) have announced a partnership renewal agreement with online trading platform TradeNation.
Burnley Football Club have announced a new long-term partnership with Visit Detroit, which comes on board as the Official US Destination Partner of the Lancashire-based club.
Former English professional footballer David Beckham has been roped in by Alibaba as a brand ambassador for its international e-commerce platform, AliExpress. As global brand ambassador, Beckham will headline AliExpress'...
UEFA has announced a partnership with global insurance firm AXA, roping it in as an Official Global Partner for UEFA Women's Euro 2025.
This article contains information regarding the organisations enjoying a strong branding presence across the Georgia men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
FC Barcelona have announced a three-year partnership agreement with cybersecurity solutions provider Fortinet.
Polish professional footballer Robert Lewandowski has announced a long-term partnership agreement with global marketplace for digital entertainment, G2A.COM, coming on board as a brand ambassador. By getting Lewandowski on board,...
This article contains information regarding the organisations enjoying a strong branding presence across the Ukraine men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
This article contains information regarding the organisations enjoying a strong branding presence across the Poland men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
MLS Sponsors: Adidas, Allstate, Apple, AT&T, Audi, Avant, BODYARMOR, Campbell Snacks, Captain Morgan, Caterpillar, CELSIUS, Coca-Cola, Continental, DoorDash, EA SPORTS, Heineken, The Home Depot, IHG Hotels & Resorts, JLab, Procter & Gamble, Sorare, Target, Ticketmaster, TikTok, University of South Carolina, RBC Wealth Management
This article contains information regarding the organisations enjoying a strong branding presence across the Canada men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
The German Football Association (DFB) has announced a four-year partnership extension of its partnership with German automotive giant Volkswagen, which is thus set to remain the DFB's Premium Partner and...
German clothing brand HUGO BOSS has signed a multi-year deal with former England men's national football team captain David Beckham. The English footballing icon is set to design multiple menswear...
Aston Villa Football Club (AVFC) and Adidas have announced the signing of a multi-year partnership agreement.
This article contains information regarding the organisations enjoying a strong branding presence across the Costa Rica men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners...
The German Football Association (DFB) has announced a partnership agreement with online payment services firm Klarna, which thus becomes a Commercial Partner of the Germany men's national football team. The...
English professional footballer Jude Bellingham has been revealed as a brand ambassador of British soft drinks brand Lucozade as part of a multi-year agreement. The Real Madrid CF star will...
Los Angeles Football Club (LAFC) have announced a partnership agreement with Ontario International Airport (ONT), which thus becomes the Official Airport of the Major League Soccer (MLS) side. The deal...
This article contains information regarding the organisations enjoying a strong branding presence across the Brazil men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Following are the organisations acting as official sponsors and partners of the CONMEBOL Copa América, the premium continental men’s football competition in South America, and enjoying a strong branding presence...
South America's football-governing body, CONMEBOL, has roped in hospitality agency Absolut Sport as the Official Travel Partner for the upcoming Copa América 2024. The partnership sees CONMEBOL and Absolut Sport...
Cristiano Ronaldo has been roped in as an investor and official global ambassador by human performance company WHOOP. The partnership will see WHOOP work with the Portuguese professional footballer on...
Atlético de Madrid have signed a sponsorship agreement with e-commerce platform ComAve, which thus becomes an official sponsor of the Spanish professional football club. The partnership, kicking off from the...
The English Premier League has announced a multi-year trading card partnership agreement with Fanatics Collectibles. The agreement, kicking off in June 2025, will see Fanatics become the Exclusive Provider of...
Read all the latest news on Page 16.
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