The largest brewer in the world, AB InBev, has renewed its nearly 40-year-old relationship with FIFA as the official beer sponsor of both the FIFA Women's World Cup 2023 and...
This article contains information regarding the organisations enjoying a strong branding presence across Australia's men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of Football...
Saudi Arabian sports and events firm Sela has signed a shirt sponsorship agreement with English professional football club Newcastle United. The partnership will see Sela serve as Newcastle's principal front-of-shirt...
This article contains information regarding the organisations enjoying a strong branding presence across Saudi Pro League club Al-Ittihad's physical and digital assets as their sponsors. Strategic Sponsor Jeddah Central Development Company ...
Italian professional club Inter Milan have announced a new sponsorship agreement with Paramount+, which will serve as their men's team's main shirt sponsor for their final Serie A game of...
Here is a profile for Zlatan Ibrahimovic detailing information about his brand endorsements, sponsors, investments and charity work. BIO Date of Birth – 3 October 1981 Place of Birth –...
The Union of European Football Associations (UEFA), the governing body of football in Europe, has announced a new multi-year agreement with American multinational corporation Amazon. Amazon has been appointed as...
English professional football club Arsenal have announced an extension of their collaboration agreement with Camden Town Brewery, which is set to remain as the club's official beer partner in London. ...
Spanish professional football league LaLiga has announced a partnership agreement with Lyon-based mobile payment solutions provider Digital Virgo. As per the cooperation agreement, the two parties have agreed to work...
Frito-Lay has signed on as a North American Tournament Supporter and Official USA Snack of the 2023 FIFA Women's World Cup, continuing its partnership with FIFA. The upcoming FIFA Women's...
English professional football club Manchester City have teamed up with international lifestyle and wellness-focused direct selling firm QNET to provide young Africans with a platform to showcase their talent. The...
The Leagues Cup has signed a multi-year agreement with German sportswear giant Adidas, which will be serving as an Official Partner and the Official Match Ball Provider to the tournament...
Major South Korean automakers Hyundai and Kia have renewed their commercial ties with FIFA, the organisation that governs world football, until 2030. The automobile brands, both of which are part...
OPPO has signed former Brazilian footballer Kaká (Ricardo Izecson dos Santos Leite) an Official Global Brand Ambassador for its partnership with the UEFA Champions League (UCL). Kaká will be present...
Spanish professional football club FC Barcelona have announced a partnership with TP Vision — the firm in charge of designing, producing and selling Philips TV, Philips Sound and AOC Audio...
Global health and wellness firm Herbalife has renewed its long-standing partnership agreement with Cristiano Ronaldo. The partnership extension will see Herbalife continue on as the Official Nutrition Sponsor of the...
Europe's football-governing body UEFA has teamed up with PepsiCo to make the UEFA Champions League finals a "zero waste to landfill" by 2026 with help from the following PepsiCo brands:...
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga’s physical and digital assets as its sponsors and partners for the 2022-23 season. Also Read -...
This article contains information regarding the organisations enjoying a strong branding presence across Manchester City FC’s (MCFC) physical and digital assets as their sponsors for the 2022-23 Premier League season....
Dream Foundation (DF), the philanthropic arm of Dream Sports, one of India’s leading sports technology companies, has announced the expansion of its three-year football training and development programme in collaboration...
American global fast food business McDonald's and global football-governing body FIFA have announced an extension of their partnership. This new agreement will now include both the 2026 FIFA Men's World...
English women's national football team captain Leah Williamson has announced a new investment in football entertainment group Toca Football. Joining as a stakeholder in the firm, Williamson aims to improve...
English professional football club Chelsea FC have announced a new partnership with US-based data analytics company FICO. As per the agreement, FICO will serve as the club's main official partner...
Christine Sinclair will go down in history as one of the greatest female footballers of all time. She holds the record for the most international goals scored across the sport's...
Manchester City Women left-back Alex Greenwood has become the newest member of the OKX metaverse, collaborating with the cryptocurrency exchange to present three special NFT football trainers. As part of...
French fullback Selma Bacha is already a star on the biggest stage. Having debuted at the age of 17 for Olympique Lyonnais, she has gone on to win four UEFA...
FIFA, the main governing organisation of football worldwide, has signed a sponsorship agreement with British multinational consumer goods company Unilever. According to the agreement, Unilever brands like Rexona, Dove, Lifebuoy and...
English professional football club Manchester City and South Korean tyre manufacturer NEXEN TIRE have announced an extension of their partnership. With this renewal, this alliance will enter its fourth term. ...
Smartphone and television brand Xiaomi's Indian division, Xiaomi India, has been roped in by the Argentine Football Association (AFA) as the latest sponsor of the Argentina men's national football team....
After three years of successful collaboration, French professional football club Paris Saint-Germain (PSG) and Visit Rwanda have decided to extend their sponsorship agreement until 2025. This new agreement will enable...
Read all the latest news on Page 31.
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