FC Barcelona have announced a multi-year sponsorship arrangement with Mexico-based Grupo Bimbo, which makes the food and beverage company a major sponsor of the club's senior women's football team. The...
Swiss watchmaker brand Hublot has been announced as the official timekeeper of the FIFA World Cup for the fourth consecutive edition. Hublot will be in the thick of things throughout...
Emirates and Real Madrid have decided to extend their long-standing partnership. For the ensuing four seasons, the airline will remain the club's primary sponsor. Following two years as a global...
For the upcoming El Clásico, FC Barcelona are set to wear Canadian rapper and singer Drake’s logo on the front of their matchday shirt against Real Madrid. For the first...
South Korean automobile manufacturer Kia has teamed up with the FIFA U-17 Women's World Cup India 2022, thus becoming the Official Automotive Partner of the tournament. The agreement will see...
A few weeks out of the 2022 FIFA World Cup, online gaming platform Roblox has signed an agreement with FIFA. Through this collaboration, the open-world Roblox game will feature "FIFA...
Following are the organisations serving as sponsors and brand partners to Indian Super League club Odisha FC and enjoying a strong branding presence across their physical and digital assets for...
Jindal Steel and Power Ltd, an integrated steel company with headquarters in New Delhi, India, and its retail brand Jindal Panther, have been announced as Odisha FC's official partners. The...
Following are the organisations serving as sponsors and brand partners to Indian Super League club ATK Mohun Bagan and enjoying a strong branding presence across their physical and digital assets....
This article contains information regarding the organisations enjoying a strong branding presence across Newcastle United’s physical and digital assets for the 2022-23 Premier League season. Fun88 Chinese sports betting firm...
Following are the organisations serving as sponsors and brand partners to Indian Super League club Jamshedpur FC (JFC) and enjoying a strong branding presence across their physical and digital assets....
The Primera División de la Liga de Fútbol Femenino, the topflight of professional women's football in Spain (also known as Liga F), has signed a title sponsorship agreement with telecommunications...
Engelbert Strauss joins as UEFA EURO 2024's Official Workwear Partner German work and utility brand Engelbert Strauss has been announced as the Official Workwear Partner of the men's UEFA European...
Following are the organisations serving as sponsors and brand partners to Indian Super League club Chennaiyin FC and enjoying a strong branding presence across their physical and digital assets. Also...
Following are the organisations serving as sponsors and brand partners to Indian Super League club Hyderabad FC and enjoying a strong branding presence across their physical and digital assets. Also...
Reigning Premier League champions Manchester City have announced Spanish betting firm Sportium as their Official Betting Partner in Latin America. The partnership will see Sportium work with Manchester City to...
Sports betting firm Parimatch has been announced as an Official Betting Partner of Premier League club Newcastle United. The partnership will be focused on media rights. Dale Aitchison, Newcastle United...
Tottenham Hotspur's star striker Harry Kane has had his lucrative boot deal with Nike "put on hold". Kane was supposed to extend his contract with Nike after the upcoming Qatar...
English football club Arsenal have renewed their partnership with Adidas until 2030, having reunited with the German company after 25 years ahead of the 2019–20 season. The club's last contract...
Serie A club AC Milan have announced a new partnership with Web3 game MonkeyLeague, which has signed on as the club's Official NFT Gaming Partner. The partnership will see MonkeyLeague...
Premier League club Liverpool have inked a multi-year agreement with American beverage giant Coca-Cola. The partnership will see Coca-Cola join as an Official Partner of the club. The deal will...
Premier League club Tottenham Hotspur have announced a multi-year partnership with global beverage firm Coca-Cola. The multi-year agreement will see Coca-Cola's wide range of products, including Coca-Cola and Coca-Cola Zero...
Hummel said it had toned down the details on Denmark’s World Cup jerseys and also released a black kit. The new red kit is inspired by its Euro 92’ success when Denmark won its only major title but has its logo and details barely visible. An all-black design, which Hummel said signifies the “colour of mourning”, will be its third kit in Qatar. Denmark will wear kits at the World Cup that were designed by manufacturer Hummel as a protest against Qatar’s human rights record ahead of the tournament, the sportswear company said on Wednesday. The DBU said its two training kit sponsors would make way for messages critical of Qatar while it will also minimise the number of trips to the country to avoid commercial activities that promote the World Cup hosts’ events. “We’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons,” Hummel Sport said on Instagram.
Global fashion brand Tommy Hilfiger has reached an agreement with professional footballer Thiago Alcântara, player for the senior men's teams of Liverpool and Spain, naming him a brand ambassador for...
Jürgen Klopp, manager of Liverpool Football Club's senior men's team, has been named Brand Ambassador for Fischer, a German industrial corporation, in a deal commencing on January 1, 2023. Klopp...
The football governing body of Australia, Football Australia, has agreed to a deal with American fast food chain Subway. The three-year partnership makes the sandwich maker the new naming rights...
Serie A TIM side Inter Milan have struck a sponsorship agreement with the football magazine division of LeoVegas.News, which has been brought on board as the new infotainment partner on...
This article contains information regarding the organisations enjoying a strong branding presence across Leicester City’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read...
Spanish football league LaLiga has announced a licencing agreement with Valencia-based Spanish technology company StadioPlus. The deal will see the two parties collaborate over a Decentraland metaverse project. StadioPlus, a...
This article contains information regarding the organisations enjoying a strong branding presence across Everton’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read -...
Read all the latest news on Page 35.
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