Italian football club Bologna FC have announced a shirt sponsorship deal with British online car retailer Cazoo. The deal, set to commence from the 2022-23 season, is part of Cazoo's...
Multinational payTV service Premier Sports has bagged the rights for all UEFA national team competitions from 2022 to 2024 in the United Kingdom, Northern Ireland, Scotland, Wales and the Republic...
Korean firm TVM has been named as the Official metaverse partner of the LaLiga. The partnership will see LaLiga work with TVM to create an official digital environment which will engage the fans and also integrate the other partners of LaLiga. The 'Triverse' which is TVM's blockchain based, is dubbed as the 'metaverse for sports' that allows different leagues and clubs to create interactive experiences for the fans, provides access to content and also take part in mini-games. The LaLiga has also announced that the 'Web 3.0' development is aimed at expanding their reach, especially towards a younger crowd and also international fans, the development itself is one of the league's major steps into their digital transformation.
Ligue 1 club AS Monaco have extended their partnership with online sports betting firm VBET. The new three-year partnership will see the Monégasque club work with VBET as they aim...
The German Football League (DFL) has awarded licences worth more than US$179m for stickers, trading cards and NFTs to three companies: OneFootball, Sorare and Topps, which is a 208% increase from their previous deals. From the 2023/24 season, OneFootball will serve as an Official Partner of the Bundesliga and gain the rights to create digital trading cards and video moments NFTs, which could be collected, traded and sold on their Aera marketplace. Sorare will gain exclusive rights to use NFTs based on the Bundesliga players in a fantasy game, while Topps will have the rights to create physical digital stickers and trading card game and NFT equivalents of the same. All of the NFT-based agreements will last till the end of the 2024/25 season, while Topps’ physical stickers deal will last until the end of the 2028/29 season.
Premier League giants Liverpool have inked a new partnership with cloud-enabled networking brand Extreme Networks. The multi-year partnership will see Extreme Networks serve as the club’s Official Wi-Fi network solutions...
Serie A, Italy's premier football league, has announced a new partnership with global AI-driven sports video technology firm WSC Sports. The deal will see WSC Sports work on creating real-time...
Mumbai-headquartered tyre manufacturing firm Balkrishna Industries Limited (BKT) has extended its global sponsorship agreement with Spanish football league LaLiga for a further three years. The new deal is set to...
The South American Football Confederation (CONMEBOL) has announced a streaming partnership with football media platform OneFootball, which will let viewers get access to the sport in Brazil and Latin America....
Nike has ended its sponsorship deal with Russian Premier League club Spartak Moscow. The decision comes following the club’s exclusion from European competitions next season after UEFA announced that Russian teams won’t be allowed to participate in major UEFA tournaments for the upcoming 2022-23 season due to the country’s ongoing invasion of Ukraine. Nike, which served as Spartak Moscow’s shirt supplier since 2005, will no longer continue its role with the club. The Russian club have announced that they have started looking for new partners.
Premier League club Arsenal have announced a long-term partnership with Unagi, which will see the Gunners join Unagi's upcoming fantasy football game, Ultimate Champions. Ultimate Champions will be a free-to-play...
Social media entertainment app TikTok has signed a new deal with the UEFA that will see it become a Global Sponsor of the 2022 European Women's Football Championship. The partnership...
WhaleFin becomes the Official Sleeve Partner of the club. European and world champions Chelsea Football Club have signed a new partnership with global leader of digital asset products and infrastructure,...
FIFA has announced that it will not be renewing its three-decade-long licensing agreement with Electronic Arts for its football simulation video game series which has been, due to the agreement,...
Croatian sports data firm SofaScore has announced Luka Modri? as its brand ambassador. By bringing Modri? onboard, SofaScore hopes to boost its profile and reach out to wider audiences ahead...
Serie A giants AC Milan have renewed their partnership with OPPO Italia that will see the mobile brand continue to serve as the Official Mobile Partner of the AC Milan...
Premier League giants Liverpool FC have announced a multi-year regional partnership with sports betting operator Interwetten, with the latter joining as an Official Partner of the club.The partnership will see...
The Argentine Football Association (AFA) has expanded its partnership with blockchain and cryptocurrency platform Binance, which will see the latter serve as the Main Global Sponsor of the Argentina national...
Cristiano Ronaldo’s signature brand CR7 will be launched on Indian e-commerce portal Myntra, following a partnership announcement between the two parties. The partnership will see Myntra offer more than 16...
British free-to-air TV network Channel 4 has secured the rights to broadcast all of England’s national team games for the next two years. The newly-announced partnership sees Channel 4 replace...
Deals include Crystal Palace, Malawi’s Mighty Wanderers and Bok legend Mtawarira. Mukuru, the leading next-generation financial services platform catering to Africa’s emerging consumer, has announced a series of sports sponsorship...
The Spanish club have announced the cryptocurrency trading platform as shirt sponsor. LaLiga side Atlético de Madrid have announced cryptocurrency exchange platform WhaleFin as their new principal shirt sponsor. The...
While Pep Guardiola’s Cityzens cruised their way to a third Premier League title in four years, their season ended on a bitter note as their Holy Grail, the Champions League...
FIFA has announced The Look Company, a visual engagement solutions provider for sports, events and brands, as a Regional Supporter of the Qatar World Cup 2022. The partnership will cover...
Following are the companies and organisations that serve as sponsors and brand partners to Ligue 1 club Paris Saint-Germain (PSG) and enjoy a strong branding presence across their physical and...
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Real Madrid and enjoy a strong branding presence across their physical and digital assets....
Japan’s top-flight of football, the J.League, has announced a new partnership with short-form social video platform TikTok. The content partnership is based around growing the league’s popularity among the Gen...
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Villarreal Club de Fútbol (Villarreal CF) and enjoy a strong branding presence across their...
Small-business management platform Xero has been roped in as a Women’s Football Partner by FIFA. The multi-year deal will kick off from 2023 and will cover the FIFA Women’s World...
This article contains information regarding the organisations enjoying a strong branding presence across Chelsea Football Club’s (CFC) physical and digital assets as their sponsors for the 2022-23 Premier League season....
Read all the latest news on Page 35.
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