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Indian women clinch historic first-ever medal at 44th Chess Olympiad

Indian women clinch historic first-ever medal at 44th Chess Olympiad

Indian women’s team scripted history at the 44th Chess Olympiad by winning the country’s first-ever medal in the women’s section while men claimed their second bronze medal of the prestigious event in Mamallapuram, Tamil Nadu on August 9, 2022. The India A team, comprising Koneru Humpy, R Vaishali, Tania Sachdev and Bhakti Kulkarni, secured bronze medal in the women’s section after a 1-3 loss to USA in the final round match. Humpy and Vaishali drew their games while Tania Sachdev and Bhakti Kulkarni ended up losing their games.

Premier Badminton League announce season 6 dates

Premier Badminton League Season 6 dates announced 

Premier Badminton League (PBL) is all set for a comeback with its sixth season, which is currently scheduled to run from December 17, 2022 to January 14, 2023. PBL, one...

Top 10 Female Squash Players in India

Top 10 Female Squash Players in India<br>

ndian squash is surely moving in the right direction and getting the recognition is deserves. Joshna Chinappa’s display in the Commonwelth Games in Birminghman has certainly caught the attention of sports enthusiasts. Female athletes are on the rise in India and the ones making the mark on the international stage. From Mirabai Chanu to PV Sindhu, athletes from various sports are inspiring the younger generation.  In light of the above, the following are currently the top 10 female squash players in India. 

Ultimate Kho Kho announces season 1 fixtures

Ultimate Kho Kho announces Season 1 fixtures

The schedule for the inaugural season of Ultimate Kho Kho has been released, with Mumbai Khiladis and Gujarat Giants battling it out followed by Chennai Quick Guns taking on Telugu...

Limca ropes in Neeraj Chopra as brand ambassador

Limca ropes in Neeraj Chopra as brand ambassador

Coca-Cola's lemonade brand Limca has roped in Neeraj Chopra as a brand ambassador.  The announcement of Chopra's role with the brand comes on the back of the company announcing that...

The 2022 Commonwealth Games will mark India’s 18th appearance in the show-piece event. Check out the Indian contingent for the 2022 CWG:

India in Commonwealth Games 2022, Birmingham

With one of the most awaited sporting events of the year about to get underway, India has announced full squads for every event at the upcoming 2022 Commonwealth Games.&nbsp;In addition...

OCA announces dates for 19th Asian Games

OCA announces dates for 19th Asian Games

The Olympic Council of Asia (OCA) has announced the new dates for the 19th Asian Games, which will now be held in Hangzhou from September 23 to October 8, 2023....

Under Armour adds Neeraj Chopra to their Underdog athlete roster

Under Armour adds Neeraj Chopra to its Underdog Athletics roster

Underdog Athletics, the exclusive India distributor and licensee for Under Armour, has announced reigning Olympic champion in javelin throw Neeraj Chopra as its newest athlete for Under Armour India.  According...

Manyavar joins Indian contingent for CWG 2022

Manyavar joins Indian contingent for CWG 2022

Indian clothing brand Manyavar has partnered with the Indian Olympic Association (IOA). The partnership will see Manyavar join as the Indian contingent's Official Style Partner for the upcoming Commonwealth Games...

CBC Sports announces partnership with CWG 2022

CBC Sports announces partnership with CWG 2022

Canadian Broadcasting Corporation (CBC)'s sports division CBC Sports have acquired the exclusive broadcast rights for the upcoming Commonwealth Games 2022. The broadcast rights will see CBC sports provide 10 hours of live-action and also six daily streams of the event which will be available on their digital and mobile platform. CBC Sports' social media channels will also be providing live updates of the event. Chris Wilson, Executive Director of Sports and Olympics, CBC, commented, "Building on the momentum of Canada’s stellar performance at Tokyo 2020, we’re excited to bring audiences across the country the top moments from Team Canada at the 2022 Commonwealth Games. Canadians will have the opportunity to cheer for the country’s best athletes and teams across our platforms, and follow all of the action."

Ultimate Kho Kho Season 1 is set to begin after successful draft of 143 players

Ultimate Kho Kho Season 1 set to begin after successful draft of 143 players

The game of Kho-Kho is set to enter a new era as a total of India’s 143 best players were hand-picked by six franchises on July 14, 2022 (Thursday) for...

Ultimate Kho Kho inaugural season to get underway from August

Ultimate Kho Kho inaugural season to get underway from August

The opening season of Ultimate Kho Kho will kick off on Sunday, August 14, 2022, in Pune, with six teams fighting it out for the title that will be decided...

Indian Govt launches online initiative for sportspersons, awards and funding 

Indian Govt launches online initiative for sportspersons, awards and funding&nbsp;

The govt has made the process of collecting rewards and dues for sportspersons online, reducing the effort athletes would need to make for the government to provide them with their...

Bupa partners with ParalympicsGB

Bupa partners with ParalympicsGB

Healthcare firm Bupa UK has announced an international partnership with the ParalympicsGB. The new agreement will see Bupa join as the Official Healthcare Partner of the Paris 2024 Paralympic Games...

Adidas to back Indian contingent at Commonwealth Games 2022

Adidas to back Indian contingent at Commonwealth Games 2022

Adidas has been announced as the Official Performance Footwear Partner for the Indian contingent at the 22nd Commonwealth Games 2022, which will be held between July 28 to August 8,...

JSW Inspire partners with IOA

JSW Inspire partners with IOA

JSW Group's sportswear brand JSW Inspire has been announced as the Lifestyle Partner of the Indian contingent for the Asian, Commonwealth and Olympic Games following an agreement signed by the...

Garmin India announce Kaustubh Radkar as the Brand Ambassador for its Fitness Segment

Garmin India announces Kaustubh Radkar as brand ambassador for its fitness segment

Indian triathlete Kaustubh Radkar has been announced as a brand ambassador of Garmin India for the company's fitness segment. Radkar, who was previously involved with Garmin India as a coach,...

Abhay Singh wins Tuanku Muhriz Open

Abhay Singh wins Tuanku Muhriz Open

Indian professional squash player Abhay Singh has won the Tuanku Muhriz Open. The 23-year-old has won his first US$10,000 title and his second PSA title of the season. Currently ranked 160th...

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Badshah & Punit Balan buy the 6th team in Ultimate Kho Kho

Badshah and Punit Balan buy Ultimate Kho Kho team

A tinge of Bollywood has been added to Ultimate Kho Kho, with popular singer Badshah (Aditya Prateek Singh Sisodia) joining the league as co-owner of the Mumbai franchise alongside renowned...

Paris 2024 inks Carrefour deal

Paris 2024 inks Carrefour deal

Organisers of the Paris 2024 Olympic and Paralympic Games have signed a new partnership with French supermarket chain Carrefour Group.&nbsp; Joining the Games as a Premium Partner, Carrefour will also...

Government of Odisha join hands with Ultimate Kho Kho to own 5th franchise

Government of Odisha joins hands with Ultimate Kho Kho to own fifth franchise

The Odisha government has taken ownership of a team in the soon-to-be-launched professional kho-kho league, Ultimate Kho Kho. It will be the second direct sports venture for the Odisha government,...

Highest-paid NBA players in 2022

Top 20 highest-paid NBA players in 2022

Sports stars these days are much more than just athletes. They have become marketing entrepreneurs while making a living out of their profession. Even if they get injured or even...

The Ultimate Kho Kho (UKK) on Friday welcomed Capri Global and KLO Sports as the owners of Rajasthan and Chennai teams respectively for the inaugural edition of the League, set to kick-off in 2022.

Capri Global and KLO Sports buys Ultimate Kho-Kho franchises

Ultimate Kho Kho (UKK) on Friday welcomed Capri Global and KLO Sports as the owners of Rajasthan and Chennai teams respectively for the inaugural edition of the league, which is...

Nike founder puts in US$2bn bid to buy Portland Trail Blazers

Nike founder puts in US$2bn bid to buy Portland Trail Blazers

Phil Knight wants to keep the NBA franchise in its hometown. Nike’s founder Phil Knight has bid more than US$2 billion to buy the Portland Trail Blazers. Knight, the former...

Adnani Group and GMR buy Ultimate Kho Kho franchises

Adnani Group and GMR buy Ultimate Kho Kho franchises

Corporate giants Adani Group and GMR group have acquired the Gujarat and Telangana franchises respectively in the Ultimate Kho Kho league, which is poised for a 2022 launch with an...

NBA’s first ever active billionaire: LeBron James

NBA’s first ever active billionaire: LeBron James

Los Angeles Lakers star LeBron James has become the first-ever active NBA player to become a billionaire. Forbes announced on June 2, 2022, that the basketball star’s net worth had...

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Gatorade and NHL end partnership Sports drink brand Gatorade have announced that they will not be renewing their partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing strategy. Gatorade stated that they two weren't aligned on the financial commitment to renew but confirmed that they will remain to have a presence in ice hockey. Jeff Kearney, Global Head of Sports Marketing, Gatorade, said, "The NHL has been a great partner for years, and while we weren’t aligned on the financial commitment to renew, Gatorade will continue to have a presence in hockey. 'We’ve had to be very thoughtful about where our resources, both people and funds, are going. So for us, we didn’t want to over-commit in one space, instead focusing on reaching as many athletes as we can. 'We view ourselves as both a supplier of best-in-class equipment to help the athlete and the partner, but also a partner that when we work together can make an impact. We’re just trying to move sports and our partnerships forward in that fashion, taking a different lens on all the relationships that we currently have and that we’re building in the future.” Gatorade has been a sponsor of the NHL since 2006 and most recently in 2018, Gatorade's parent company, PepsiCo and NHL have renewed their deal. Moving ahead, Gatorade have announced that they will be entering the metaverse, fantasy sports and Web3 along with strengthening their athlete roster.

Gatorade and NHL end partnership

Sports drink brand Gatorade has announced that it will not be renewing its partnership with the National Hockey League (NHL). The announcement comes following a shift in Gatorade's sports marketing...

ESPN bags broadcasting rights of FIBA in Australia

ESPN bags FIBA broadcasting rights in Australia

ESPN has signed an exclusive partnership with FIBA, the International Basketball Federation, as its new broadcast partner in Australia for the next four years, to broadcast international FIBA events. ESPN...

CJ McCollum signed as a multi-platform NBA analyst with ESPN

CJ McCollum signed as multi-platform NBA analyst with ESPN

New Orleans Pelicans guard and NBA Players Association president CJ McCollum has been signed as an NBA analyst by ESPN just before the NBA Finals between the Boston Celtics and...

The National Football League (NFL) have announced that they have renewed their long-term sponsorship deal with drinks and snack giant Pepsi.

NFL and Pepsi renew partnership excluding Super Bowl halftime show

The National Football League (NFL) has announced that it has renewed its long-term sponsorship deal with drinks and snack giant Pepsi. The new deal, however, will see Pepsi no longer...

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