2023 ICC Men's Cricket World Cup Sponsors 

This article contains information about the partners and sponsors of the 2023 ICC Men’s Cricket World Cup.

Also read: Shah Rukh Khan headlines latest 2023 ICC Men’s Cricket World Cup campaign

Official Partners 

MRF Tyres 

MRF Ltd was founded in 1946 as a small toy balloon unit. In 1960, the company launched MRF Tyres by entering a technical collaboration with Tire & Rubber Company USA.

The ICC and MRF Tyres announced in January 2016 a four-year deal that made the latter a Global Partner for ICC events from 2016 to 2020, an agreement that was further extended by both parties. The current deal makes MRF Tyres the official automotive partner of all ICC events. 

Booking.com

Booking.com is a Dutch online travel agency headquartered in Amsterdam, founded in 1996.

In March 2019, the ICC and Booking.com announced a strategic five-year deal, in which the travel agency would serve as the exclusive accommodation and attractions booking partner for all ICC events. The ICC, with Booking.com, started “Ultimate Cricket Stay” for fans to experience a unique trip to the matches.  

IndusInd Bank 

Induslnd Bank Limited is a Mumbai-based Indian financial services company founded in 1994.

Ahead of the 2023 Cricket World Cup, Induslnd Bank signed a multi-year partnership deal with the ICC in September 2023, becoming a Global Partner for the tournament and future ICC events in the process. 

As a Global Partner for CWC 2023, IndusInd Bank is set to offer an array of exciting activities and promotions for its customers, employees and cricket fans.

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Mastercard

In August 2023, American multinational financial services company Mastercard was announced by the ICC as the global partner of the 2023 ICC Cricket World Cup.

As part of the deal, Mastercard holders are eligible for an exclusive 24-hour tickets pre-sale window, while also getting access to a number of other benefits that include meet-and-greet opportunities with cricket legends and getting up close to the Men’s Cricket World Cup trophy.

Aramco 

The ICC partnered with Aramco in October 2022, with the integrated energy and chemicals firm joining as a Global Partner of the global cricket-governing body on a multi-year deal.

The partnership sees Aramco sponsor major ICC events, while also holding the naming rights for the ICC Player of the March awards. 

Emirates 

Emirates is a UAE-based airline company, a subsidiary of The Emirates Group, which is owned by the Investment Corporation of Dubai, founded in 1985.

Emirates first sponsored the ICC in 2002. In 2007, it strengthened its relationship with the ICC and became the official sponsor of its panel of umpires and match referees from 2007 to 2015.

In 2016, the ICC and Emirates renewed their deal and extended it to 2023 as part of a seven-year agreement. With this extended deal, Emirates continues its sponsorship of the (Emirates) Elite Panel of ICC Umpires and Match Referees, with the Emirates branding displayed prominently on the umpires’ clothing when they are officiating at all international ICC matches.

Also read: ICC Sponsors 2023

Bira91

Bira91 is an Indian craft beer brand from B9 Beverages Pvt Ltd, launched in 2015.

In November 2018, Bira91 entered into a five-year partnership with the ICC, which runs through 2023. Bira91 serves as an official sponsor of global ICC tournaments, including the ICC Cricket World Cup, the ICC T20 World Cup, the ICC World Test Championship, the ICC U19 Cricket World Cup, and the ICC Women’s Championship.

Bira91 integrates the partnership across broadcast and digital platforms and in-venue activations at all ICC events through its products range.

Polycab 

The ICC announced electrical goods company Polycab as an Official Partner of all its major events in 2023 following a partnership agreement in February 2023.

The Polycab partnership entails sponsorship for the 2023 ICC Women’s T20 World Cup in South Africa, the 2023 ICC World Test Championship Final in the UK, and the 2023 ICC Men’s Cricket World Cup in India.

Coca-Cola (Thums Up)

Coca-Cola is an American multinational beverage company founded in 1886. With one of the most iconic names in the beverage industry, Coca-Cola is also known for its variety of sponsorships across the world, especially in the sports industry.

Coca-Cola took a bigger step in the cricket world by announcing a five-year deal with the ICC in July 2019. This partnership through 2024 includes all ICC events around the world, including the ICC Men’s Cricket World Cup 2019 in England and Wales, the ICC Men’s and Women’s T20 World Cups in Australia in 2020, the ICC Women’s World Cup 2021 in New Zealand, and the ICC Men’s Cricket World Cup in India in 2023.

Ahead of the ICC Cricket World Cup in India, Coca-Cola’s famous Indian cola brand Thums Up was announced as the official non-alcoholic partner of the tournament. 

Upstox

Upstox is an Indian online investment company based out of Mumbai and founded in 2010.

Upstox and the ICC have in place a partnership deal from 2021 through 2023, which makes Upstox an official partner of the world cricket-governing body.  

Nissan 

Nissan is a Japan-based multinational automobile manufacturing company founded in 1933. The company sells its products under Nissan, Infinity and Datsun brands and has a presence worldwide. Nissan has maintained a presence in the Indian market since 2005.

In October 2015, Nissan and the ICC announced an eight-year partnership that made Nissan a global ICC partner. The agreement, which runs through 2023, makes Nissan a global sponsor of cricket’s international tournaments, including the ICC Cricket World Cup, the ICC Champions Trophy, the ICC World Twenty20, as well as the Under-19, women’s cricket, and qualifying events.

Nium

Nium is a fintech company with a global platform for modern money movement whose payment and card issuing solutions serve businesses. Nium was founded in 2015 and is based in Mumbai, India. 

The ICC announced in October 2021 an agreement with Nium, on-boarding it as its official fintech infrastructure partner. As an official partner of the ICC, Nium promotes its association across broadcast and digital platforms and execute unique fan and client activations at ICC events. The partnership enables Nium to engage the global cricket-loving business fanbase with innovative campaigns that highlight the power of fintech in helping make the global money movement faster, safer and easier. 

Oppo 

Oppo is a Chinese telecommunications company founded in 2004 and headquartered in Dongguan, Guangdong.

Oppo and the ICC first partnered in 2015 in an initial four-year deal that made Oppo the official Mobile Handset and Headset partner of the ICC. In December 2019, the two parties extended their deal until the end of 2023. This deal sees Oppo continue on as the official Mobile Handset and Headset partner of the ICC and all its associated events.

DP World 

Formed in 2005 by the merger of Dubai Ports Authority and Dubai Ports International, DP World is an Emirati multinational logistics company based in Dubai, the UAE. It specialises in cargo logistics, port terminal operations, maritime services, and free trade zones. 

In June 2023, DP World announced the signing of a long-term partnership deal with the ICC. As per the deal, DP World became the official global logistics partner of the ICC, starting with the 2023 ICC World Test Championship Final in England and set to include all major ICC events across men’s and women’s cricket, including the ICC Cricket World Cup, the ICC T20 World Cup, and the ICC Champions Trophy.

The partnership also looks to strengthen the bond between local communities and cricket, with DP World supporting the ICC’s “Criiio Cricket Programme”, which is aimed at delivering the game to all corners of the world and promote the sport’s positive impact on society at large. 

Royal Stag 

Royal Stag is an Indian brand of whisky launched in 1995. Pernod Ricard India Pvt Ltd, the maker of the Royal Stag whisky, has in place a five-year global partnership agreement with the ICC that is reportedly worth US$5–6 million per year.

As an official partner, Royal Stag has comprehensive presence across broadcast, digital and on-ground activations of all global ICC tournaments, including the Cricket World Cup, the T20 World Cup, the World Test Championship, the U19 World Cup, and the Women’s World Cup.

Dream11

Dream11 is an Indian fantasy sports platform founded in 2008 that allows users to play fantasy cricket, hockey, football, kabaddi, handball and basketball.

In November 2018, Dream11 announced an exclusive worldwide partnership agreement with the ICC, becoming its Official Fantasy Game Partner in a deal set to run until 2023.

Via Dream11, cricket fans have the opportunity to select their fantasy teams once the official team squads are announced for all official ICC global events. In addition to this, Dream11 is integrated across all branding and marketing collateral for ICC events.

Jacob’s Creek 

Orlando Wines, an Australian company, was founded in 1847, is well known for its Jacob’s Creek wine, first released in 1976.

Jacob’s Creek in June 2021 announced that it had partnered with the ICC, becoming its official wine partner. The three-year strategic partnership began with the inaugural World Test Championship Final in 2021, which took place in Southampton, the UK. 

Near Foundation

In September 2023, the ICC announced Near Foundation as its official blockchain partner until the end of 2025, promising the use of Web 3.0 technology to deepen fan engagement and grow the game through new digital experiences. 

As part of the deal, it was announced that the first product of the partnership would be a pre-match strategy challenge ahead of CWC 2023, with the best-performing players receiving prizes, including match tickets. 

Mphasis

In October 2023, the ICC announced a new partnership deal with Mphasis, an Indian IT solutions provider, which became the Official Tech Partner of the 2023 ICC Men’s Cricket World Cup.

As per the terms of the deal, the ICC employs Mphasis’ expertise to provide enhanced and innovative digital experiences for fans using VR and Web3 technologies. 

FanCraze 

The ICC partnered with cricket NFT platform FanCraze in January 2022, with FanCraze launching Crictos, the official and exclusive digital collectibles range that captures some of the greatest and most memorable moments in international cricket.

TYKA

TYKA was announced as an Official Partner of the ICC following the signing of a partnership deal in October 2021. TYKA served as the Official Apparel Supplier of the Men’s T20 World Cup in 2021 and since then has provided all match official uniforms and tournament staff clothing for major ICC events.

boAt

The Indian audio & wearables brand announced the signing of a partnership agreement with the ICC in October 2023, becoming the Official Licensee of the 2023 CWC in the process.

As per the deal, boAt has launched a limited-edition range of smartwatches inspired by the Cricket World Cup. 

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Social Responsibility 

ICC Cricket for Good 

“Cricket for Good” is the ICC’s global community outreach programme, aimed at leveraging the vast power and reach of cricket to transform the lives of children and families worldwide.

The ICC signed a partnership deal with UNICEF in 2015 to launch the “Cricket for Good” programme in hopes to tackle the issues facing children around the world. The programme helps children and young people have better food, water, health and education, while also striving to protect them from abuse and empowering them with life skills.

“Cricket for Good” is set to be the official social responsibility partner of the 2023 ICC Men’s Cricket World Cup. 

Also read: Complete Sponsors List of ICC Cricket World Cup 2019

Broadcast Partner 

Star Sports 

Star Sports is a sports broadcasting network founded in 1991. The Walt Disney Company India acquired Star Sports in 2019 for the Indo-Pacific region.

After a thorough tender process, the ICC awarded Star Sports the global broadcasting rights for all its events from 2015 through 2023. This included exclusive live and highlights rights across all platforms for major ICC events — the ICC Cricket World Cup and its qualifiers, the ICC Women’s World Cup, the ICC World Twenty20 and its qualifiers, the ICC Champions Trophy, and the ICC Under-19 Cricket World Cup.

_{ICC Men’s Cricket World Cup Sponsors and Brand Partners 202: MRF Tyres, Booking.com, IndusInd Bank, Mastercard, Aramco, Emirates, Bira91, Polycab, Coca-Cola (Thums Up), Upstox, Nissan, Nium, Oppo, DP World, Royal Stag, Dream11, Jacob’s Creek, Near Foundation, Mphasis, FanCraze, TYKA, boAt, ICC Cricket for Good}

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