HP joins Ferrari as Title Partner
Ferrari has announced a multi-year title partnership agreement with HP Inc, which covers the Ferrari Formula One team, the Ferrari Esports team, and Ferrari Driver Academy. The partnership will see...
F1 Sponsors & Brand Partnerships Page 6
Latest News
VCARB announce HUGO Eyewear partnership
Visa Cash App RB Formula One Team (VCARB) have announced a partnership agreement with HUGO Eyewear, which thus becomes the Official Eyewear Partner of the team. Through the deal, HUGO...
Williams Racing team up with Coachbuilt Whisky
British motorsports team Williams Racing have announced a licensing partnership agreement with blended whisky producer Coachbuilt Whisky, founded by former Formula One World Champion and Williams Racing driver Jenson Button. ...
McLaren Racing extends Logitech G partnership
McLaren Racing has extended its partnership agreement with gaming tech brand Logitech G, which will thus continue on as the Official Gaming Wheels & Pedals Partner of the McLaren F1...
Miami Grand Prix teams up with HeliFlite
Luxury private helicopter charter service HeliFlite has been announced as an Official Partner of the 2024 Miami Grand Prix following a partnership agreement. The deal will see HeliFlite provide exclusive...
McLaren Formula 1 Team extend BAT partnership
McLaren Formula 1 Team have announced a multi-year partnership agreement with British American Tobacco (BAT), which will thus continue on as the Woking-based British team's Official Principal Partner. As per...
Haas F1 sign partnership with Mercari
MoneyGram Haas F1 Team have announced a regional partnership agreement with online marketplace Mercari. The partnership will kick off with the 2024 Japanese Grand Prix and have the Mercari logo featured...
Formula One renews Topps deal
Formula One (F1) has announced a multi-year renewal of its partnership with trading cards and collectables leader Topps. Topps will, therefore, continue on as the Official Licensee of F1 trading...
Formula One 2024 Team Sponsors: Mercedes-AMG Petronas F1 Team
This article contains information about the organisations enjoying branding presence across the assets of Mercedes-AMG Petronas F1 Team as their official sponsors and partners during the 2024 FIA Formula One World Championship...
F1 inks new deal with Playseat
Formula One have announced a new multi-year partnership with racing simulator brand Playseat who will be producing exclusive F1 licensed racing products for gamers and sim racers. Emily Prazer, Chief...
Red Bull and New Era expand partnership
Red Bull Racing has expanded their partnership with apparel firm New Era with the latter joining as the Exclusive Headwear and Apparel Partner of Red Bull Sim Racing - Red...
Formula One 2024 Team Sponsors: BWT Alpine F1 Team
This article contains information about the organisations enjoying branding presence across the assets of BWT Alpine F1 Team as their official sponsors and partners during the 2024 FIA Formula One World...
Stake F1 Team Kick Sauber announce Scania partnership
Stake F1 Team Kick Sauber have announced a partnership agreement with transport solutions provider Scania. The deal will see the Swedish company serve as an Official Supplier to the Swiss...
Qatar F1 track teams up with Visit Qatar
The Lusail International Circuit, which hosts Formula One and MotoGP events, has partnered with the Qatar Tourism Authority, making "Visit Qatar" the Official Tourism Partner of the venue for 2024....
Audi accelerates Sauber takeover ahead of 2026 F1 entry
Audi has announced a complete takeover of the Sauber F1 team, reaffirming its commitment to Formula One as it gears towards a 2026 entry. The German automaker had announced in...
Red Bull Racing sign long-term Castore extension
Oracle Red Bull Racing have signed a partnership extension agreement with British performance sportswear brand Castore. The new deal is reported to be the "largest ever apparel partnership" in terms...
McLaren Racing announce Genesys partnership
McLaren Racing have signed a partnership agreement with Genesys, a global cloud leader in AI-powered experience orchestration, which comes on board as an Official Partner of the Arrow McLaren IndyCar...
Scuderia Ferrari renew HARMAN partnership
Automotive electronics company and Samsung subsidiary HARMAN has renewed its partnership agreement with Italian Formula One team Scuderia Ferrari, having agreed continue on as an Official Partner of the Maranello-based...
Stake F1 Team announce Extreme Networks deal
Stake F1 Team KICK Sauber have announced a partnership agreement with San Jose, California-based cloud networking company Extreme Networks. The partnership will see Extreme Networks' Wi-Fi 6E solutions provide the...
McLaren Racing expand TUMI deal
McLaren Racing have announced a partnership expansion agreement with global lifestyle and luxury travel brand TUMI, which will thus serve as the Official Luggage Partner to the NEOM McLaren Extreme...