Visa Cash App RB F1 Team partner with Hugo Boss
Visa Cash App RB F1 Team (VCARB), the side previously known as AlphaTauri, have announced a partnership agreement with German luxury fashion company Hugo Boss, which comes on board as...
F1 Sponsors & Brand Partnerships Page 7
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McLaren Racing team up with Optimum Nutrition
McLaren Racing have roped in global sports nutrition brand Optimum Nutrition as their Official Sports Nutrition Partner on a multi-year deal. The partnership will see Optimum Nutrition support the British...
McLaren Racing expand Workday partnership
McLaren Racing have expanded their multi-year partnership agreement with Workday, a US-based provider of enterprise cloud applications for finance and human resources. The expansion agreement will see Workday continue on...
McLaren Racing team up with Ecolab
McLaren Racing have roped in US-based water, hygiene, and infection prevention solutions provider Ecolab as an Official Partner on a multi-year deal. The partnership will see Ecolab support the Woking-based...
Scuderia Ferrari partner with Peroni Nastro Azzurro 0.0%
Scuderia Ferrari have signed a multi-year partnership agreement with Peroni Nastro Azzurro 0.0%. The Italian non-alcoholic beer brand thus becomes an Official Team Partner of the F1 outfit and will...
Aston Martin F1 renew Girard-Perregaux partnership
Aston Martin Aramco F1 Team have renewed their partnership agreement with Swiss luxury watchmaker Girard-Perregaux. The partnership, which began three years ago, is set to continue, with the Girard-Perregaux branding remaining on...
Aston Martin Aramco F1 Team sign Financial Times deal
Aston Martin Aramco F1 Team (AMF1) have announced a partnership agreement with British daily newspaper Financial Times (FT). The partnership will entail exclusive global activations jointly hosted by the British Formula One...
Scuderia Ferrari renew ManpowerGroup deal
Scuderia Ferrari have announced the renewal of their partnership with American multinational workforce solutions company ManpowerGroup. ManpowerGroup will thus continue on as an Official Partner of the Italian Formula One...
Pietro Fittipaldi and Oliver Bearman revealed as Haas reserve drivers
MoneyGram Haas F1 Team have revealed their reserve drivers for the 2024 Formula One season, with Pietro Fittipaldi and Oliver Bearman taking up the two spots. Bearman, who made his...
Ferrari extends partnership with Z Capital Group
Italian Formula One team Scuderia Ferrari has announced an extension agreement with Z Capital Group (ZCG), who will become a Team Partner for the 2024 season. The two parties had...
Visa Cash App RB F1 Team sign Piquadro deal
Visa Cash App RB F1 Team (VCARB), the Formula One side formerly known as AlphaTauri, have announced a partnership agreement with Italian luxury brand Piquadro, which thus comes on board...
Visa Cash App RB F1 Team partner with TUDOR
Swiss watchmaker TUDOR has announced its return to motorsports after signing an Official Partnership agreement with Visa Cash App RB F1 Team, formerly known as "AlphaTauri". The partnership will put...
McLaren Racing rope in Airwallex as Official Partner
Global financial technology company Airwallex has been announced as an Official Partner of the McLaren Formula One team on a multi-year deal. As per the agreement, McLaren Racing will use...
H. Moser & Cie. partners with Alpine Motorsports
Alpine Motorsports has signed a partnership agreement with H. Moser & Cie., a trademark of Swiss luxury watchmaker Moser Schaffhausen AG, which comes on board as a Global Partner and...
Williams Racing partner with Komatsu
British Formula One team Williams Racing have signed a long-term partnership agreement with Japanese heavy equipment manufacturer Komatsu. As per the agreement, Komatsu becomes a Principal Partner as well as...
Williams Racing team up with VAST Data
Williams Racing have announced a partnership agreement with VAST Data, a tech company specialising in artificial intelligence and deep learning computing infrastructure, which comes on board as an Official Partner...
Aston Martin Aramco F1 Team expand JCB partnership
Aston Martin Aramco F1 Team have extended their partnership agreement with JCB ahead of the 2024 FIA Formula One World Championship. The multi-year extension agreement will keep the JCB logo on the...
Scuderia Ferrari extend Bang & Olufsen deal
Scuderia Ferrari have announced a partnership extension of their agreement with Danish consumer electronics company Bang & Olufsen. The renewal will see Bang & Olufsen continue to "offer a superior...
Aston Martin Aramco F1 Team partner with OMP
Aston Martin Aramco F1 Team have announced a multi-year partnership agreement with Italian motorsport safety equipment and racing car accessories manufacturer OMP, which thus becomes the British team's Official Racewear Supplier. The partnership will...
BWT Alpine F1 Team renew Shamir partnership
BWT Alpine F1 Team have announced a partnership renewal with Israeli optical lens tech firm Shamir Optical Industry. The multi-year agreement will see Shamir continue on as Alpine's Optical Performance...
Ferrari F1 renew CEVA Logistics deal
Italian Formula One team Ferrari have announced a multi-year partnership renewal agreement with French firm CEVA Logistics. The renewed deal will see CEVA Logistics continue supplying logistical services to Ferrari...
Charles Leclerc set to continue at Ferrari
Scuderia Ferrari have announced that Charles Leclerc will continue with them beyond the upcoming 2024 Formula One (F1) season, the Monégasque having signed a new contract extension with the Italian...
AlphaTauri rebranded as Visa Cash App RB F1 Team
Red Bull has signed a multi-year agreement with Visa, resulting in Red Bull Racing's sister team AlphaTauri getting rebranded as "Visa Cash App RB Formula One Team" or "VCARB". Visa...
McLaren Racing expand OKX deal
McLaren Racing have expanded their partnership with Web3 tech firm OKX, which will thus continue on as the Official Primary Partner of the British Formula One (F1) outfit. The partnership expansion...
Mercedes-Benz expands Luminar partnership
Mercedes-Benz has announced a new, expanded partnership with global automotive technology company Luminar, which will see it partner with the Mercedes-AMG PETRONAS F1 Team as well as integrate its technology...
Aston Martin F1 extend Aramco partnership
Aston Martin Aramco Cognizant F1 Team have extended their partnership with Saudi integrated energy and chemicals firm Aramco, which will see the latter become the exclusive Official Title Partner of...
McLaren Racing team up with Monster Energy
McLaren Racing have announced a multi-year partnership agreement with energy drink brand Monster Energy, which will thus become an Official Partner of the team from the 2024 Formula One (F1)...
Mercedes F1 partner with SAP
The Mercedes-AMG PETRONAS F1 Team have announced a new multi-year deal with SAP, which is set to come on board as an Official Team Partner, starting next year. SAP will...
Williams Racing sign Lia Block
17-year-old American racer Lia Block has been announced as the latest driver of the Williams Racing Driver Academy and will, therefore, represent the team in the 2024 season of F1...
Hewlett Packard Enterprise (HPE) to power Alfa Romeo F1 team
Swiss Formula One team Alfa Romeo have announced that Hewlett Packard Enterprise (HPE) will be helping them design and develop their car's aerodynamics going forward. Alfa Romeo and HPE have...